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Marketing and Communication in Media Body of knowledge
Introduction – Course Importance ,[object Object],[object Object],[object Object]
Introduction – Course Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the Mission of Marketing? ,[object Object],[object Object],[object Object]
Marketing Process Evaluate the effectiveness of your marketing strategy  Create a marketing plan   Analyze market opportunities  Develop a marketing strategy   Put your marketing strategy into action
Course Structure ,[object Object],II. Defining Marketing Orientation  III. Develop Marketing Strategy  ,[object Object],V. Marketing Plan Implementation IV. Develop Marketing Plan VI. Controlling Marketing Process

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Mmi marketing intro

Notes de l'éditeur

  1. MARKETING PROCESS Within an organization, the marketing process begins at the strategic planning level and then moves to the planning and implementation stages in each area of the company. Analyze market opportunities - Identify target customers, understand their needs, and know your competition Develop a marketing strategy - Brainstorm new product ideas; define their competitive edge (that is, the main reasons customers should buy your products instead of your competitors'), and test-market your ideas Create a marketing plan - Decide how you'll position, price, and promote a product; which distribution channels you'll use, etc Put your marketing strategy into action - Prepare for surprises and disappointments and incorporate feedback and controls into the implementation process. Evaluate the effectiveness of your marketing strategy - Adjust it accordingly.