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Mmi strategy intro
- 1. Managing Strategy Course Body of knowledge
- 6. Competitive Strategy The worst ERROR in Strategy is to compete with rivals on the SAME DIMENSIONS Competitive Strategy aims to establish a profitable and sustainable position against the forces that determine industry competition Optimizing competition Strategic competition Competition to be THE BEST Competition to be UNIQUE
Notes de l'éditeur
- Competition is at the core of the success or failure of firms. It determines the appropriateness of a firm’s activities that can contribute to its performance, such as innovation, a cohesive culture or good implementation. Competitive strategy is the search for a favorable competitive position. Competitive strategy a ims to establish a profitable and sustainable position against the forces that determine industry competition. On a high competitive market such as MEDIA market, competitive strategy is crucial to business success on the long term. The key to success and the core of competitive strategy is to Be Unique and newer compete on the same dimensions with your rivals (be innovative, bring something new, do not just replicate models).