E-toxity in terms of choosiness of the market digitally operated

1. Submitted
To:
Ms.
Meenakshi
Semwal
Submitted
by:
•Ashutosh
•Shourya
•Gaurav
•Anurag
•Aman
•Ishant
•Harshit

2. What is Online Marketing?
• Online Marketing is the marketing of products or
services over the Internet & it ties together creative
and technical aspects of the Internet, including
design, development, advertising and sale
• Online marketing is used by companies selling goods
and services directly to consumers as well as those
who operate on a business to business
model

3. Internet User By Country

4. Methods and Channels

5. Email Marketing
• Email marketing is promoting products through the
use of email
• There are 2 main ingredients to an effective email
marketing campaign
• They are to build a large list of people you can email
and to write great emails
• The emails should be packed with free value and they
should move people to buy what you’re trying to sell

6. Blogging
• Yet another but important and crucial
marketing trend that has brought a huge
aberration in our society
• Blogger was launched in 1999 by three friends.
Blogging as an ardent marketing tool has really
blossomed in the last some years
• Businesses, companies and even superstar now
use blogging system for huge promotion

7. Pay per Click Marketing
• You have to pay for PPC ads.
• You target certain words and then when
those words are searched for on a search
engine such as Google your ad will appear.
• But you do have to pay every time your ad
is clicked on.
• You need to make sure you do your
homework and find out how to effectively
use PPC.
• Otherwise you can easily lose a lot of money
in a short amount of time.

8. Social Media Marketing
• Social media is very popular right now and it’s only
getting more popular
• You can tap into that popularity by using social media
to sell your products
• Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
• Just use social media to direct people to other sites
where you can then hit them with a sales pitch

9. • With regards to the Internet, this is the
promoting of brands using all forms of online
digital advertising channels to reach consumers
• This includes video channels, Internet Radio,
mobile phones, display or banner ads, digital
outdoors, and any other form of digital media.

10. • Marketing techniques that use social networks to
produce an increase in brand awareness or achieve
other marketing objectives (such as product sales)
through self-replicating viral processes.
• It can be word-of-mouth delivered or enhanced by
the network effects of the Internet. Viral promotions
may take the form of video clips, interactive Flash
games, ebooks, images, or even text messages.

11. AIDA ModelApplying the AIDA Model to Online Marketing
• A – Awareness
• Initial point where your brand and/or business is recognised
and acknowledged.
• I – Interest
• Generating thoughts and discussion about your brand.
• D – Desire
• Communicate your messages through the use of social
media and email marketing.
• A – Action
• The stage where the conversion is complete and back to the
'interest' stage to retain them. Your website is responsible
for this stage.

12. India,s Best Marketing Companies.
Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular

13. How the Online Marketing Industry
Is Impacting Local Businesses
• Grow from $27.1 billion in 2011 to over $42.5
billion in 2015
• The search engine marketing industry is projected to
reach over $22 billion by the end of 2012, a 19
percent increase from $19.3 billion last year
• 74 percent of small businesses find online networking
to be just as valuable as 58 percent reporting they
struggle to find value in using Facebook to promote
their brand or don't have a page at all number of
companies struggling to take advantage of online
resources

14. Marketing Strategies
• Pull marketing:
• Websites and blogs are pull strategies
• Build websites & Blogs
• Company’s social media profiles
• long-term success
• the company tries to draw in customers through
different kinds of advertising, such as TV ads,
online banner ads and social media
• Online banner ads, and radio and TV ads are
other forms of pull marketing.

15. Marketing Strategies
• Push Marketing:
• Email Campaign
• Certain offers through your social media profiles
• Companies may push information and promotional
material directly to end users through email or
fliers to generate demand
• Create an email database of potential customers
and send them product announcements and
promotions directly

16. Advantages Of online
marketing
• One to one approach
• Cater to specific interests
• Different content by choice
• Geo- marketing
• Relatively inexpensive
• Global business
• Measuring statistics is easy
• Accountability

17. Disadvantages
• Illegal or unethical practices
• Physical demonstration and needs to be
tangible
• Transparency
• Cost of Hardware

18. Internet Marketing in India –
Challenges
 Governance, laws and regulations
 Cultural issues
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage:

19. MARKETING FUTURE
• Clearly, the strengths of the Internet as a
marketing medium far outweigh the negatives
• Companies grappling with the issue of whether
to market via the Internet are already behind
• Companies attempting to build a coherent
Internet marketing strategy must begin to
believe that the Web is likely to be the center of
their marketing future, not simply an adjunct to
traditional marketing methods