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1. Strategic & Corporate
Management

2. • Strategic management involves the formulation and implementation of the major
goals and initiatives taken by a company's top management on behalf of owners,
based on consideration of resources and an assessment of the internal and
external environments in which the organization competes.
• Corporate Management The process of leading, administrating and directing a
company. Business tasks often performed by corporate management might
include strategic planning, as well as managing company resources and applying
them toward attaining the company's objectives.

3. Three principles underlying strategy
• Harvard Professor Michael Porter identifies three principles underlying
strategy:
• Creating a "unique and valuable [market] position",
• Making trade-offs by choosing "what not to do", and
• Creating "fit" by aligning company activities with one another to support
the chosen strategy.

4. main categories of strategies
• 1. Generic (general) strategies, and
• 2. Competitive strategies.
• The main types of generic strategies that organisations can pursue are:
• 1. Growth i.e. the expansion of the company to purchase new assets,
including new businesses, and to develop new products. The Inland
Revenue has expanded from being just a tax collector, to other functions
such as collecting student loan repayments and paying tax credits.
• 2. Internationalization /globalization i.e. moving operations into more and
more countries. For example companies like Gillette, Coca-Cola, Kellogg's,
and Cadbury Schweppes are major multinationals with operations across
the globe.
• 3. Retrenchment involves cutting back to focus on your best lines. The
Americans refer to this as 'sticking to the knitting' - i.e. concentrating on
what you do best.

5. Elements Of Strategic Management
• Strategic management involves adapting the organization to its business
environment
• Strategic management is Fluid and complex. Change creates novel
combinations of circumstance requiring unstructured non-repetitive
responses
• Strategic management affects the entire organization by providing
direction
• Strategic management involves both strategy formation (called it content)
and also strategy implementation (called it process ).
• Strategic management is done at several Levels: overall corporate strategy,
and individual business strategies.
• Strategic management involves both conceptual and analytical thought
processes.

6. Business strategy
• A business strategy is the means by which it sets out to
achieve its desired ends (objectives). It can simply be
described as a long-term business planning. Typically a
business strategy will cover a period of about 3-5 years
(sometimes even longer).
Business
Strategy
The Art, Science, and Craft of
Decision Making

7. Three Kinds of Business Strategy
There are at least three basic kinds of strategy with which people must concern
themselves in the world of business:
1) Just plain strategy or strategy in general.
2) Corporate strategy-Corporate strategy defines the markets and the businesses in
which a company will operate.
3) Competitive strategy- defines for a given business the basis on which it will compete.

8. Difference between Business Strategy
& Corporate Strategy
Business Strategy
• ”Business strategy involves
answering the question“
How shall we compete in
this business?
Corporate Strategy
• “Corporate strategy involves
answering a key question
from a portfolio perspective
"What business should we
be in?

9. Key or important point of Business
strategy
• Business Strategic seeks to coordinate and integrate the activities of the
various functional areas of a business in order to achieve long-term
organizational objectives.
• The initial task in Business strategic is typically the compilation and
dissemination of the vision and the mission statement. This outlines, in
essence, the purpose of an organization.
• Strategies are usually derived by the top executives of the company and
presented to the board of directors in order to ensure they are in line with
the expectations of the stakeholders.
• The implications of the selected strategy are highly important. These are
illustrated through achieving high levels of strategic alignment and
consistency relative to both the external and internal environment.
• All strategic planning deals with at least one of three key questions: "What
do we do?" "For whom do we do it?" and "How do we excel?" In
business strategic planning, the third question refers more to beating or
avoiding competition.

10. • Advantages & Disadvantages of Business-Level Strategy
• Organizations use business-level strategies to gain a competitive advantage over industry rivals by exploiting core
strengths in specific market segments. One of the primary objectives of business-level strategy is to establish the
organization's position in a particular industry relative to competitors. Organizations implement both generic and
specific strategies to help gain this competitive edge over rivals. However, business-level strategies pose both
advantages and disadvantages.
• Advantage
• In business-level strategy, the customer is the foundation. To successfully implement any strategy, the business
must understand the customer, including information about gender, age, values, consumption patterns and
geography. Anticipating the needs of the customer and answering these needs can give a business an advantage
over the competition. Businesses can work toward satisfying customers by creating strategies that have value to
the organization and the customer. A successful strategy helps give the business intimate knowledge about
customers and competitors. This knowledge can lead to greater revenue for the business.
• Cost Leadership
• Businesses can find it difficult to set the price of a product to produce an above-average return while remaining
competitive. Cost leadership is a business-level strategy that requires the combined efforts of suppliers, designers,
research and development, production and distribution. If a business cannot successfully implement cost
leadership, the business should also consider differentiating the product by providing associated services not
offered by competitors.
• Related Reading: Advantages & Disadvantages of a Global Strategy
• Differentiation
• By entering specialized markets, a business can often price a product higher by meeting specialized needs of the
market. A business can achieve success with a differentiation strategy by entering a small segment of the market
and providing goods and services customers see as valuable. This small segment usually requires high-quality
products, innovation, technological features and superior customer service.
• Disadvantage
• When choosing a business-level strategy, an organization must carefully monitor business and avoid complacency.
Business-level strategies require the organization to always remain vigilant regarding the needs of customers and
the potential encroachment of competition. Once a business implements a strategy, it should avoid developing
tunnel vision once the business achieves a certain level of success. For example, a business should always remain
up-to-date with new technologies to retain the current customer base and works toward reaching new customers.

11. Apple Business Strategy Under Steve Jobs
• Apple and Samsung, notably, utilize very different business strategies and models
within the marketplace; Apple releases few but highly anticipated high-end
products while Samsung inundates the market with a wide variety of products. In
order to understand Apple’s litigation strategy and the effects on the mobile
marketplace, it is paramount the overall business strategies for each respective
company are explained and understood.
• In the beginning, Apple was very careful about its mobile and tablet releases by
originally allowing for long development cycles that grow anticipation and
showcased new innovations with each new release under Steve Jobs. Dr. Panos
Mourdoukoutas, a Professor and Chair of the Department of Economics at LIU
Post, succinctly describes the business model developed and utilized by Steve Jobs
as, “based on Schumpeterian entrepreneurship and churned out families of
radically new products that marry art and technology; and turning market niches
into mass markets.” Steve Jobs strategy was to develop and sell brand new,
innovative products of which blended art and technology in order to provide a
simple and streamlined user experience; the business strategy skyrocketed Apple
to the forefront of smartphones making Apple a force to be reckoned with
beginning with their original release of the iPhone in 2007.2

12. • Apple was able to gain an even larger following beyond its successful iPhone
release by continuing to innovate in the mobile device market through
smartphones at first and then eventually tablets; a loyal customer base
eventually formed around their brand and mobile products. Jobs’ and, as a
byproduct, Apple’s strategy during his reign as Chief Executive Officer (CEO)
was to use a long development cycle that produced at least one large
innovation each cycle. They would release these products usually in a yearly
selling period, while still marketing the earlier models at cheaper prices. This
allowed Apple to gain a large amount of anticipation for new products, as
consumers were expecting something new and innovative each time a new
product was announced while still offering cheaper alternatives to consumers
via their old smartphone models. Apple was also able to attract and keep
many consumers by bundling their other product offerings, such as iTunes,
together with the use of the iPhone and iPad; the iPhone can double as an
iPod for all intents and purposes.

13. 4 business strategy of Apple For
iPhone 5s & 5c
• Take Charge Of Your Destiny.
• Choose Your Strategy And Go All In.
• If It Looks New, It Is New.
• Don’t Be A Makeweight, Make A Difference.

14. Thank You
Submitted by -:
Gaurav Solanki