Comparison of Domino's and Pizza Hut We know that the sample size is very less you can conduct a similar survey to improve results Thanks

1. Research By:
•Gaurav Wadhwa
•Jyoti Chaudhary
•Chirag Jain
•Deepak Tanwar
•Vibha Taneja
•Nidhi Singh
Research Methodology
Students
BBA, IInd Year

2. Fast Food Industry
 Fast food is one of the world’s largest growing food types.
 India’s fast food industry is growing by 40%. The multinational
segment of Indian fast food industry is up to Rs20.billion, a figure
which is expected to zoom more than Rs.30 billion by 2010.
 In last 6 years, foreign investment in this sector stood Rs.3600 million
which is about one-fourth of the total investment made in this sector.
Because of the availability of the raw material for fast food, global
chains are flooding into the country.
 The percentage share held by foodservice of total consumer
expenditure on food has increased very low base to stand at 2.6% in
2001. Eating at home remains very much ingrained in Indian culture
and changes in eating habits are very slow moving with barriers to
eating out entrenched in certain sector of Indian society.

3. Major players in fast food
 KFC
 Pizza hut
 Dominos pizza
 Café coffee day
 Barista
 Subway
 Papa John’s
 Smokin joe’s

4. Introduction
 Domino's and Pizza Hut, the two big US fast food chains entered India
in 1996. Each claimed it had the original recipe as the Italians first
wrote it and was trying desperately to create brand loyalty.
 Domino's and Pizza Hut - tried to grab as large a slice of the pizza pie as
possible. While Pizza Hut relied on its USP of "dining experience",
Domino's USP was a 30-minute delivery frame.
 To penetrate the market, both the players redefined their recipes to suit
the Indian tastes. Domino's went a step ahead by differentiating
regions and applying the taste-factor accordingly. Domino's also made
ordering simpler through a single toll-free number throughout the
country.
 Domino’s and Pizza Hut expanded their market ever since they entered
India. Pizza Hut is the world's largest casual dining restaurant chain
with over 13,000 restaurants across 97 countries and 143 stores across 34
cities in India., including Delhi, Mumbai, Bangalore, Chennai, Kolkata,
Hyderabad, Pune, and Chandigarh

5. Introduction
 Today Domino's Pizza India has grown into a countrywide network of
more than 300 stores with a team of over 9,000 people. According to
the India Retail Report 2009.
 Dominos were the largest Pizza chain in India and the fastest growing
multinational fast food chain between 2006-2007 and 2008-2009 in
terms of number of stores.

6. Pizza hut
 Pizza Hut is one of the flagship brands of Yum!
Brands, Inc., which also has KFC, Taco Bell, A&W and
Long John Silver’s under its umbrella. Pizza Hut is the
world’s largest pizza chain with over 12,500 restaurants
across 91 countries.
 Pizza Hut is known for its
 Good Quality Food (Hygiene)
 Brand Name
 Food worth its Price
 Good Service
 New Kind and Styles of Pizzas in its Menu.

7. SWOT – PIZZA HUT

8. Domino’s
 Domino's vision is focused on “Exceptional people on a mission to
be the best pizza delivery company in the world! ".
 Domino's is committed to bringing fun and excitement to the lives
of our customers by delivering delicious pizzas to their doorstep in
30 minutes or less, and all its strategies are aimed at fulfilling this
commitment towards its large and ever-growing customer base.
 Domino's constantly strives to develop products that suit the tastes
of its customers, thereby bringing out the Wow effect (the feel good
factor).
 Domino's believes strongly in the strategy of 'Think local and act
regional'. Thus, time and again Domino's has been innovating
toppings suitable to the taste buds of the local populace and the
Indian market has very well accepted these.

9. SWOT – DOMINO’S

10. Research Objective
 To do a comparative analysis between Pizza-hut and dominos-pizza.
 To check out the preferences of the people / or the customers.
 To find out which factors are more preferred by the customers

11. Research Methodology
 RESEARCH DESIGN
Data has been collected through online survey. People
targeted were Consumers in offices, colleges, apartment,
malls near Golf course Road. Newspapers, Internet,
Magazines and Journals would provide ample material
about Pizza hut and Dominos.
Primary Data has been collected through newspaper,
magazines, journals and internet. Secondary Data
through Online Survey
 SAMPLING METHODOLOGY
Sampling chosen with the Stratified method
Sampling Area : Golf Course Road
Sample Size: 80

12. Analysis and Tabulation

20. *At Store on basis of time, Quality and
Atmosphere

27. Conclusion
 Indian people are price sensitive hence people like to eat more at Dominos
Pizza as compared to Pizza Hut. respondents prefer to eat at Dominos over
Pizza Hut.
 People who prefer to eat at Pizza Hut as compared to Dominos like the
Service and Atmosphere that they get at Pizza Hut.
 People prefer to eat at Dominos as compared to Pizza Hut due to its Pricing
and accessibility.
 According to the Online Survey people think that Pizza Hut has better
food quality as compared to Dominoes reason may be the environment.
 According to Survey Pizza Hut provides better service as compared to
Dominos, reason may be that Dominos has a self service system in their
outlets but Pizza Hut serves to the customers themselves in many outlets.
 According to the survey Domino’s has comparatively better home delivery
service as compared to pizza hut.
 People first look for Quality Pizza First, Accessibility and Service remains
the second.

28. Web References
•http://www.3isite.com/articles/ pie_in_the_sky.html
•http://www.india-today.com/itoday/20000918/ business.shtml
•http://www.echeat.com/essay.php?t=27161
•http://money.cnn.com/magazines/fortune/fortune_archive/2007/10/01/100398841/index.htm
•http://www.thehindubusinessline.com/2006/11/24/stories/2006112401970500.htm
•http://www.icmrindia.org/free%20resources/casestudies/ pizza-wars8.htm
•http://www.labnol.org/india/corporate/dominos-pizza-expanding-to-concentrate-on-dine-in/1252/
• http://www.pizzahut.co.in/dinein/aboutpizzahut.php
•http://en.wikipedia.org/wiki/Domino's_ Pizza
•http://www.dominos.co.in/about_dominos.jsp
•http://marketography.com/2010/03/09/dominos-pizza-beyond-the-dough/
•Clifford,S.(2009). Video prank at Domino’s taints brand. Retrieved January 25, 2010, from
http://www.nytimes.com/2009/04/16/ business/media/16dominos.html
•Laukens, D.(2010). The history of Domino’s Pizza. Retrieved January 23, 2010, from
http://www.recipepizza.com/the_history_of_dominos_pizza.htm
•Miranda, E.(2009). Internet marketing ± Franchises: Domino’s Pizza. Retrieved January 23,
2010, from http://www.wsicorporate.com/article/Franchises_dominos_pizzahttp://
•www.icmrindia.org/free%20resources/casestudies/ pizza-wars7.htm