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ACTIVITY BASED
COSTING AND ACTIVITY
BASED MANAGEMENT IN
  COMPETITIVE ERA


              SUBMITTED BY:
              PIYUSH GAUR (35)
   Product Costs                  Direct labor and direct
                                   materials are easy to
     Direct labor                 trace to products.

     Direct materials             The problem comes
                                   with factory
     Factory Overhead             overhead.

   Period Costs
     Administrative     expense
     Sales    expense
 Typically used one rate to allocate overhead to
  products.
 This rate was often based on direct labor
  hours.
 This made sense, as direct labor was a major
  cost driver in early manufacturing plants.
 Manufacturing processes and the products
  they produce are now more complex.
 This results in over-costing or under-costing.
     Complex  products are not allocated an adequate
      amount of overhead costs.
     Simple products get too much.
 Then multiple allocation bases should
  be used to allocate overhead expense.
 In such situations, managers need to
  consider using activity based costing
  (ABC).
 Activity based costing is an approach for
  allocating overhead costs.
 An activity is an event that incurs costs.

 A cost driver is any factor or activity that has a
  direct cause and effect relationship with the
  resources consumed.
 Machine hours
 Direct labor hours

 Number of setups

 Number of products

 Number of purchase orders

 Number of employees

 Number of square feet
 Assume that a company makes widgets
 Management decides to install an ABC system



Overhead Cost Drivers are Determined:
 Management decides that all overhead costs only
  have three cost drivers.
     Direct labor hours
     Machine hours
     Number of purchase orders
Direct Labor
         General Ledger
Payroll taxes             `1,000   `1,0 0
                                       0
                                    2,0 0
                                       0
Machine                    ` 500    1,500
maintenance
Purchasing Dept.          `4,000   `4 0
                                     ,50
labor benefits
Fringe                    `2,000      Machine Hours
Purchasing Dept.           `250
Supplies
Equipment                  `750
depreciation
Electricity               `1,250
                                   No.of Purchase Orders
Unemployment              `1,500
insurance
 Overhead driver by direct labor
             hours
Direct Labor
         General Ledger
Payroll taxes             `1,000   `1,0 0
                                       0
                                    2,0 0
                                       0
Machine                    `500     1,500
maintenance
Purchasing Dept.          `4,000   `4 0
                                     ,50
labor benefits
Fringe                    `2,000      Machine Hours
Purchasing Dept.           `250
                                    ` 500
Supplies
                                      750
Equipment                  `750      1,250
depreciation
Electricity               `1,250
                                    `2,500
                                   No.of Purchase Orders
Unemployment              `1,500
insurance
Overhead driven by machine
hours
Direct Labor
         General Ledger
Payroll taxes             `1,000   `1,0 0
                                       0
                                    2,0 0
                                       0
Machine                    `500     1,500
maintenance
Purchasing Dept.          `4,000   `4 0
                                     ,50
labor benefits
Fringe                    `2,000      Machine Hours
Purchasing Dept.           `250
                                    ` 500
Supplies
                                      750
Equipment                  `750      1,250
depreciation
Electricity               `1,250
                                    `2,500
                                   No. of Purchase Orders
Unemployment              `1,500
insurance
And finally, overhead driven          `4 0
                                        ,0 0
by no. of purchase orders?              250
                                      `4,250
Lets assume the company makes two products, Widget A and Widget B:

 Let’s also assume that each product uses the following quantity
 of overhead cost drivers:

Base                      Widget A         Widget B    Total
Direct labor hours            400              600     1,000
Machine hours                 100              150       250
Purchase orders                 50              50       100

     The ABC rates are:

     `4,500/1,000 = `4.50 per direct labor hour
       `2,500/250 = `10 per machine hour
       `4,250/100 = `42.50 per purchase order
Widget A                       Base               ` Rate   ` Allocated
           Direct labor hours              400                4.50         1,800.00
           Machine hours                   100               10.00         1,000.00
           Purchase orders                  50               42.50         2,125.00
           Total                                                          4,925.00

           Widget B                           Base       `    Rate    `    Allocated
           Direct labor hours                  600            4.50        2,700.00
           Machine hours                       150           10.00        1,500.00
           Purchase orders                      50           42.50        2,125.00
           Total                                                          6,325.00
The original overhead to be applied was 4,500 of direct labor driven overhead + 2,500 of
machine hour driven overhead + 4,250 of purchase order driven overhead =` 11,250.

The actual overhead allocated was 4,925 for Widget A + 6,325 for Widget B = ` 11,250
General Ledger     Amt. in `

Payroll taxes               1,000                This the total
                                                 overhead we were
Machine                         500
                                                 given, the total
maintenance
Purchasing Dept.            4,000                amount is `11,250
labor                                            as explained on
Fringe benefits             2,000
                                                 the previous slide.
Purchasing Dept.                250
Supplies
                                                 Total direct labor
Equipment                       750              hours are 1,000, also
depreciation                                     given earlier.
Electricity                 1,250
Unemployment                1,500
insurance
Base                 Widget A         Widget B        Total
Direct labor hours       400              600         1,000
Machine hours            100              150           250
Purchase orders           40               60           100
   T r t w d be:
     he ae oul
     OHR t =
         ae    Ov hea DirectLa Hour
                 er d/         bor s
     `11,2501,0 0= `11.25 perhour
             / 0                  .
   A ying ov hea using t r t
     ppl     er d       his ae:
    WidgetA 4 0hour x `11.25 =
            : 0     s              `4 0
                                     ,50
    W  idgetB: 60 hour x `11.25 = `6,750
                  0 s
     T a ov hea a ied = `11,250
       ot l er d ppl
W A
                                 idget              W B
                                                     idget                   Ta
                                                                             ot l
Ta iona M hod
 r dit l et                       `4 0
                                    ,50               `6,750             `11,250

A iv yBa Cost
 ct it sed ing                    `4,925              `6,325             `11,250

Difference                         - 25
                                   `4                  `425                   --
                                                                              0


  Which is more accurate?
  ABC Costing!
  Note these are total costs. To get per-unit costs we would divide by the
  number of units produced.
•   Product lines differ in volume and manufacturing
    complexity.
•   Product lines are numerous and diverse, and they
    require different degrees of support services.
•   Overhead costs constitute a significant portion of
    total costs.
•   The manufacturing process or number of products
    has changed significantly—for example, from labor
    intensive to capital intensive automation.
   Step 1 – Plan the system
     What   are the goals?
        Inventoryvaluation
        Process improvement

     Foster
           active involvement
     Assemble cross-functional team
        Functional   specialists




                                       18
   Step 2 – Define, analyze activities and
    resources
     Decompose     organization into elemental activities
        Who   does what, and why?
           Interview
                    employees
           Determine resources
           Determine inputs and outputs

     Gather   statistics on activities
        Inputs and outputs
        Transaction, duration, intensity

        For possible use as second-stage cost drivers

                                                             19
   Step 3 – Establish activity cost pools
    and determine first stage allocation
     Firststage allocations assign costs to
      cost pools
        Requires  costs to be re-categorized according
         to why they are incurred, not by type
        Drivers may be employee time, square
         footage, etc.




                                                          20
 Extendsthe use of ABC from product costing to a
 comprehensive management tool that focuses on
 reducing costs and improving processes and
 decision making.

Decisions In ABM
 Product pricing and mix decisions

 Cost reduction and process improvement decisions

 Design decisions
 ABC gives management insight into the cost
structures for making and selling diverse
  products.
 It provides more accurate product cost

information and more detailed information
on costs of activities and the drivers of those
  costs.
 Manufacturing and distribution personnel use
ABC systems to focus on cost-reduction efforts.

 Managers set cost-reduction targets in terms of
reducing the cost per unit of the cost-allocation
  base.
   Management can identify and evaluate new
    designs to improve performance by evaluating
    how product and process designs affect
    activities and costs.

 Companies can work with their customers to
evaluate the costs and prices of alternative
  designs.
   ABM classifies all activities as value-added or
    non-value-added.
     Value-added  activities increase the worth of a
      product or service to the customer.
        Example:   Addition of a sun roof to an automobile.
     Non-value     added activities don’t.
        Example:   The cost of moving or storing the product prior
        to sale.
EVOLUTION OF ACTIVITY BASED COSTING IN THE
     CONTEXT OF A PRODUCT LIFE CYCLE

   Case summarizes the history of ABC according to the
    phases of its life cycle, highlights its expanding
    functionality over time, and details the lessons
    learned from two decades of use.
   It concludes with a description of the current state of
    ABC as a key input and value adder to performance
    management systems.
   Increased Japanese competition experienced by
    western companies, particularly those in the
    electronics and automotive verticals.
   Resulted into low-wage labor & undervaluation of
    currencies.
   Some western companies retreated and complained
    of unfair competition, and others adopted the
    management practices used at leading Japanese
    companies such as Toyota.
   A few western companies developed innovative
    practices of their own, including innovative costing
   Tektronix, for example, allocated manufacturing
    overhead to products based on direct labor, which
    encouraged engineers to design products that
    required less labor to manufacture.
   It increased the cost of purchasing, receiving, and
    stocking thousands of different parts, thereby
    reducing profitability and ultimately Tektronix’s
    competitiveness.
   Only when the cost of procurement was allocated to
    products based on the basis of activities, bias
    corrected and engineers encouraged to use common
    parts wherever possible.
 Most of the large consulting firms built ABC practices in the late
  80s and early 90s, and the first commercially available
  software for ABC was introduced in 1990.
 Underlying this enthusiasm was the recognition that ABC could
  yield important insights into profitability.
This was because ABC:
 Eliminated the product cross subsidies inherent in cost
  accounting
 Revealed the sources of loss that were responsible for the
  decline in profitability
 And acted as a catalyst for decisions affecting profitability.
Systems helped management see the profitability of products and eliminate time on
non profitable products.
   ABC was also the victim of shifting attention to new
    management methods.
   Some argued that ABC was inconsistent with the principles of
    continuous improvement and total quality management.
   They wrote that ABC lacked customer focus, was not process
    oriented, did not enhance organizational learning, and was top
    down in approach (i.e., did not involve employees).
   A common argument was that ABC could not reliably measure
    the short-term impact of decisions on operating cost, inventory.
   For instance, in the case where ABC revealed that
    80% of a company’s products were unprofitable,
    management denial precluded meaningful change.
   One company’s ABC model was so complex it was
    costly to maintain and difficult to understand.
   Interest in ABC declined after 1992 when attention
    turned to business process reengineering, enterprise
    resource planning (ERP) systems and the balanced
    scorecard.
   The good news is that ABC crossed the chasm of
    failure and continued its learning and development.
   With continued development, however, it was clear
    that ABC was applicable to areas outside the scope of
    cost accounting.
   These areas included administration, sales,
    marketing, research and development, supply chain,
    and logistics.
   ABC implementations expanded into insurance,
    healthcare, packaged goods, energy, banking and
    other industries.
 Government agencies and the military used
  ABC to help ameliorate budget pressures.
 Another development involved creating detailed
  models of business processes.
 The process models revealed opportunities for
  cost reduction, helped prioritize opportunities
  based on cost, time and quality, and allowed
  tracking of the impact of improvements on
  resource capacity.
 A survey by Business Finance in 2004
  indicated that 37% of companies with annual
  revenues in excess of $1 billion had
  established ABC programs.
 ERP systems effectively integrated transactions
  but were unable to guide management which
  products and services to sell, and which
  customers to serve.
 ABC corrected these omissions and revealed
  opportunities to improve financial performance.
New uses of ABC were developed such as
 Shared services pricing models for IT.

 Other corporate functions to support service
  level agreements (SLAs) with business units.
 Target costing for product design.

 Optimization of logistics.

 Supply chain and IT investments.

 Minimization of the total cost of ownership of
  equipment and other assets.
 ABC evolved greatly over more than two
  decades.
 Understanding the cost-effectiveness of today’s
  ABC is important to assessing its value as a
  strategic tool in today’s hyper competitive and
  volatile global economy.
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Activity based costing & activity based management

  • 1. ACTIVITY BASED COSTING AND ACTIVITY BASED MANAGEMENT IN COMPETITIVE ERA SUBMITTED BY: PIYUSH GAUR (35)
  • 2. Product Costs Direct labor and direct materials are easy to  Direct labor trace to products.  Direct materials The problem comes with factory  Factory Overhead overhead.  Period Costs  Administrative expense  Sales expense
  • 3.  Typically used one rate to allocate overhead to products.  This rate was often based on direct labor hours.  This made sense, as direct labor was a major cost driver in early manufacturing plants.
  • 4.  Manufacturing processes and the products they produce are now more complex.  This results in over-costing or under-costing.  Complex products are not allocated an adequate amount of overhead costs.  Simple products get too much.
  • 5.  Then multiple allocation bases should be used to allocate overhead expense.  In such situations, managers need to consider using activity based costing (ABC).
  • 6.  Activity based costing is an approach for allocating overhead costs.  An activity is an event that incurs costs.  A cost driver is any factor or activity that has a direct cause and effect relationship with the resources consumed.
  • 7.  Machine hours  Direct labor hours  Number of setups  Number of products  Number of purchase orders  Number of employees  Number of square feet
  • 8.  Assume that a company makes widgets  Management decides to install an ABC system Overhead Cost Drivers are Determined:  Management decides that all overhead costs only have three cost drivers.  Direct labor hours  Machine hours  Number of purchase orders
  • 9. Direct Labor General Ledger Payroll taxes `1,000 `1,0 0 0 2,0 0 0 Machine ` 500 1,500 maintenance Purchasing Dept. `4,000 `4 0 ,50 labor benefits Fringe `2,000 Machine Hours Purchasing Dept. `250 Supplies Equipment `750 depreciation Electricity `1,250 No.of Purchase Orders Unemployment `1,500 insurance Overhead driver by direct labor hours
  • 10. Direct Labor General Ledger Payroll taxes `1,000 `1,0 0 0 2,0 0 0 Machine `500 1,500 maintenance Purchasing Dept. `4,000 `4 0 ,50 labor benefits Fringe `2,000 Machine Hours Purchasing Dept. `250 ` 500 Supplies 750 Equipment `750 1,250 depreciation Electricity `1,250 `2,500 No.of Purchase Orders Unemployment `1,500 insurance Overhead driven by machine hours
  • 11. Direct Labor General Ledger Payroll taxes `1,000 `1,0 0 0 2,0 0 0 Machine `500 1,500 maintenance Purchasing Dept. `4,000 `4 0 ,50 labor benefits Fringe `2,000 Machine Hours Purchasing Dept. `250 ` 500 Supplies 750 Equipment `750 1,250 depreciation Electricity `1,250 `2,500 No. of Purchase Orders Unemployment `1,500 insurance And finally, overhead driven `4 0 ,0 0 by no. of purchase orders? 250 `4,250
  • 12. Lets assume the company makes two products, Widget A and Widget B: Let’s also assume that each product uses the following quantity of overhead cost drivers: Base Widget A Widget B Total Direct labor hours 400 600 1,000 Machine hours 100 150 250 Purchase orders 50 50 100 The ABC rates are: `4,500/1,000 = `4.50 per direct labor hour `2,500/250 = `10 per machine hour `4,250/100 = `42.50 per purchase order
  • 13. Widget A Base ` Rate ` Allocated Direct labor hours 400 4.50 1,800.00 Machine hours 100 10.00 1,000.00 Purchase orders 50 42.50 2,125.00 Total 4,925.00 Widget B Base ` Rate ` Allocated Direct labor hours 600 4.50 2,700.00 Machine hours 150 10.00 1,500.00 Purchase orders 50 42.50 2,125.00 Total 6,325.00 The original overhead to be applied was 4,500 of direct labor driven overhead + 2,500 of machine hour driven overhead + 4,250 of purchase order driven overhead =` 11,250. The actual overhead allocated was 4,925 for Widget A + 6,325 for Widget B = ` 11,250
  • 14. General Ledger Amt. in ` Payroll taxes 1,000 This the total overhead we were Machine 500 given, the total maintenance Purchasing Dept. 4,000 amount is `11,250 labor as explained on Fringe benefits 2,000 the previous slide. Purchasing Dept. 250 Supplies Total direct labor Equipment 750 hours are 1,000, also depreciation given earlier. Electricity 1,250 Unemployment 1,500 insurance Base Widget A Widget B Total Direct labor hours 400 600 1,000 Machine hours 100 150 250 Purchase orders 40 60 100
  • 15. T r t w d be: he ae oul  OHR t = ae Ov hea DirectLa Hour er d/ bor s  `11,2501,0 0= `11.25 perhour / 0 .  A ying ov hea using t r t ppl er d his ae: WidgetA 4 0hour x `11.25 = : 0 s `4 0 ,50 W idgetB: 60 hour x `11.25 = `6,750 0 s  T a ov hea a ied = `11,250 ot l er d ppl
  • 16. W A idget W B idget Ta ot l Ta iona M hod r dit l et `4 0 ,50 `6,750 `11,250 A iv yBa Cost ct it sed ing `4,925 `6,325 `11,250 Difference - 25 `4 `425 -- 0 Which is more accurate? ABC Costing! Note these are total costs. To get per-unit costs we would divide by the number of units produced.
  • 17. Product lines differ in volume and manufacturing complexity. • Product lines are numerous and diverse, and they require different degrees of support services. • Overhead costs constitute a significant portion of total costs. • The manufacturing process or number of products has changed significantly—for example, from labor intensive to capital intensive automation.
  • 18. Step 1 – Plan the system  What are the goals?  Inventoryvaluation  Process improvement  Foster active involvement  Assemble cross-functional team  Functional specialists 18
  • 19. Step 2 – Define, analyze activities and resources  Decompose organization into elemental activities  Who does what, and why?  Interview employees  Determine resources  Determine inputs and outputs  Gather statistics on activities  Inputs and outputs  Transaction, duration, intensity  For possible use as second-stage cost drivers 19
  • 20. Step 3 – Establish activity cost pools and determine first stage allocation  Firststage allocations assign costs to cost pools  Requires costs to be re-categorized according to why they are incurred, not by type  Drivers may be employee time, square footage, etc. 20
  • 21.  Extendsthe use of ABC from product costing to a comprehensive management tool that focuses on reducing costs and improving processes and decision making. Decisions In ABM  Product pricing and mix decisions  Cost reduction and process improvement decisions  Design decisions
  • 22.  ABC gives management insight into the cost structures for making and selling diverse products.  It provides more accurate product cost information and more detailed information on costs of activities and the drivers of those costs.
  • 23.  Manufacturing and distribution personnel use ABC systems to focus on cost-reduction efforts.  Managers set cost-reduction targets in terms of reducing the cost per unit of the cost-allocation base.
  • 24. Management can identify and evaluate new designs to improve performance by evaluating how product and process designs affect activities and costs.  Companies can work with their customers to evaluate the costs and prices of alternative designs.
  • 25. ABM classifies all activities as value-added or non-value-added.  Value-added activities increase the worth of a product or service to the customer.  Example: Addition of a sun roof to an automobile.  Non-value added activities don’t.  Example: The cost of moving or storing the product prior to sale.
  • 26. EVOLUTION OF ACTIVITY BASED COSTING IN THE CONTEXT OF A PRODUCT LIFE CYCLE  Case summarizes the history of ABC according to the phases of its life cycle, highlights its expanding functionality over time, and details the lessons learned from two decades of use.  It concludes with a description of the current state of ABC as a key input and value adder to performance management systems.
  • 27.
  • 28. Increased Japanese competition experienced by western companies, particularly those in the electronics and automotive verticals.  Resulted into low-wage labor & undervaluation of currencies.  Some western companies retreated and complained of unfair competition, and others adopted the management practices used at leading Japanese companies such as Toyota.  A few western companies developed innovative practices of their own, including innovative costing
  • 29. Tektronix, for example, allocated manufacturing overhead to products based on direct labor, which encouraged engineers to design products that required less labor to manufacture.  It increased the cost of purchasing, receiving, and stocking thousands of different parts, thereby reducing profitability and ultimately Tektronix’s competitiveness.  Only when the cost of procurement was allocated to products based on the basis of activities, bias corrected and engineers encouraged to use common parts wherever possible.
  • 30.  Most of the large consulting firms built ABC practices in the late 80s and early 90s, and the first commercially available software for ABC was introduced in 1990.  Underlying this enthusiasm was the recognition that ABC could yield important insights into profitability. This was because ABC:  Eliminated the product cross subsidies inherent in cost accounting  Revealed the sources of loss that were responsible for the decline in profitability  And acted as a catalyst for decisions affecting profitability.
  • 31. Systems helped management see the profitability of products and eliminate time on non profitable products.
  • 32. ABC was also the victim of shifting attention to new management methods.  Some argued that ABC was inconsistent with the principles of continuous improvement and total quality management.  They wrote that ABC lacked customer focus, was not process oriented, did not enhance organizational learning, and was top down in approach (i.e., did not involve employees).  A common argument was that ABC could not reliably measure the short-term impact of decisions on operating cost, inventory.
  • 33. For instance, in the case where ABC revealed that 80% of a company’s products were unprofitable, management denial precluded meaningful change.  One company’s ABC model was so complex it was costly to maintain and difficult to understand.  Interest in ABC declined after 1992 when attention turned to business process reengineering, enterprise resource planning (ERP) systems and the balanced scorecard.  The good news is that ABC crossed the chasm of failure and continued its learning and development.
  • 34. With continued development, however, it was clear that ABC was applicable to areas outside the scope of cost accounting.  These areas included administration, sales, marketing, research and development, supply chain, and logistics.  ABC implementations expanded into insurance, healthcare, packaged goods, energy, banking and other industries.
  • 35.  Government agencies and the military used ABC to help ameliorate budget pressures.  Another development involved creating detailed models of business processes.  The process models revealed opportunities for cost reduction, helped prioritize opportunities based on cost, time and quality, and allowed tracking of the impact of improvements on resource capacity.
  • 36.  A survey by Business Finance in 2004 indicated that 37% of companies with annual revenues in excess of $1 billion had established ABC programs.  ERP systems effectively integrated transactions but were unable to guide management which products and services to sell, and which customers to serve.  ABC corrected these omissions and revealed opportunities to improve financial performance.
  • 37. New uses of ABC were developed such as  Shared services pricing models for IT.  Other corporate functions to support service level agreements (SLAs) with business units.  Target costing for product design.  Optimization of logistics.  Supply chain and IT investments.  Minimization of the total cost of ownership of equipment and other assets.
  • 38.
  • 39.
  • 40.  ABC evolved greatly over more than two decades.  Understanding the cost-effectiveness of today’s ABC is important to assessing its value as a strategic tool in today’s hyper competitive and volatile global economy.