3. This Talk is For...
1. Baby steps (minimal time, free)
Monday, February 23, 2009 2
4. This Talk is For...
1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
Monday, February 23, 2009 2
5. This Talk is For...
1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
3. Even a little more serious (⌚⌚$$)
Monday, February 23, 2009 2
6. This Talk is For...
1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
3. Even a little more serious (⌚⌚$$)
4. Some tips for the experts
Monday, February 23, 2009 2
8. After Today
• You can get started
• You can get better
• You can try something new
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9. Who Am I?
• Digital imagery at MDA
• Detoured into enterprise software
• Seduced by podcasting
• Conversations Network
• VancouverTechScene.com
• Now: media software and services
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10. What’s It All About?
• Podcast = blog + audio or video
• like having a radio or TV show distributed
over the internet
• add enclosure tag to RSS/Atom feed
• And of course ...YouTube
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12. The Five W’s
• Why would you want to do this?
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13. The Five W’s
• Why would you want to do this?
• What kinds of content
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14. The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
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15. The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
• Whow to do it
Monday, February 23, 2009 7
16. The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
• Whow to do it
• Wrecommendations
Monday, February 23, 2009 7
17. The Five W’s Things
• Why would you want to do this?
• What kinds of content
• Where to host it
• How to do it
• Recommendations
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19. Why
• Why add media to your blog?
• Because your audience wants it:
• FeedBurner: serves 249,728 podcasts
• 20 million podcasts available for download
• YouTube: 10 hours per minute
• 12 billion online videos per month viewed
• New medium of expression
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29. Audio Recorder
• On the camcorder
• Direct to computer
• Olympus Voice Recorder
• Zoom H4
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30. Microphones
Basic USB: $30
• Laptop built-in mic
• Camcorder mic: barely acceptable
• Mic to plug into camcorder
• Basic USB mic $54
• A better USB mic: BlueMic Snowball
Two or more USB mics in
Windows? Tricky...
Better USB: $125
Monday, February 23, 2009 21
31. Camera
• Cell phone: live stuff only, immediacy
• Still camera: surprisingly good!
• Brand-name camcorder
• Mic input, flash memory or HDD
• Sony, Canon, Panasonic, ...
• No: Samsung, tape, DVD
• HD: go for it!
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33. Oh yeah, get a tripod
Velbon, London Drugs Manfrotto, B&H Photo
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34. Web Resources
• Still cameras:
• dpreview.com
• Camcorders:
• camcorderinfo.com
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35. Lights
#1 Way to Make Your Video Look Better
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36. Lights
• Halogen work lights
• Don’t do it!! (Illegal in California)
• Recommendations
• Natural/practical light
• Go to a camera store, ask
• Fluorescent, daylight balanced, diffused
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37. Green
Screen
• OK, this is an advanced technique
• But it’s just too fun
• TubeTape.com
• YouTube tutorials
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42. Recording Skype Calls
• Skype
• Wear a headset (Logitech USB)
• Pamela
• Total Recorder
• MX Skype Recorder
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43. Recording Phone Calls
• From an actual phone
• Radio Shack gizmo
• JK Audio QuickTap
• JK Audio digital hybrid
• Using a conference call service
• TalkShoe
• Use Skype with SkypeOut
Monday, February 23, 2009 34
44. Screencast Software
• Windows
• Camtasia Studio
• Mac
• SnapZ Pro X
• ScreenFlow
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45. Advanced Techniques
• Green screen
• Multicamera
• Dual-system audio
• Tape sync (double ender)
• VGA2USB to record screens
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46. Advanced Techniques
• Green screen
• Multicamera
• Dual-system audio
• Tape sync (double ender)
• VGA2USB to record screens
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47. Editing
Post-Production
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49. Should You Edit?
• I want to be edited.
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50. Should You Edit?
• I want to be edited.
• It is possible to edit so much that the
person doesn’t sound like themselves any
more, but instead sounds inhumanly
smooth and intelligent.
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51. Should You Edit?
• I want to be edited.
• It is possible to edit so much that the
person doesn’t sound like themselves any
more, but instead sounds inhumanly
smooth and intelligent.
• That’s how edited I want to be.
Monday, February 23, 2009 38
52. At Least Do This...
• Trim the ends
• Cut the dead air
• Adjust levels
(please please please)
• Add intro/outro with music
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53. Levels
• Same message every year
• Some of you are still not listening
• I beseech you, from
the pit of my eardrums:
adjust your levels!!!!!!!!!!
Monday, February 23, 2009 40
64. Audio => MP3
• Audacity
• LAME
• Commercial editors have it built-in
• You will be asked some questions
• 44.1 kHz, 64 kbps, joint stereo (or mono)
• Tag editor:
• ID3-TagIT
• iTunes
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65. Video Encoding
• Your video editor does this
• You will be asked some questions
• Format: QuickTime or WMV
• Codec: H.264 or MPEG-4
• Bit rate: 750 kbps for > 15 min
• Bit rate: 2000 kbps for < 15 min
• The host will convert to Flash
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66. Publish
Serve the world, make someone else pay
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67. The General Idea
Host your website/blog and media separately
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68. Where to Host Video
• Blip.tv
• Free
• High-quality
• Ads are optional
• Pro version: MP3 and iPod
• YouTube
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69. Where to Host Audio
• www.libsyn.com
• $5/month for ~ one podcast/week
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70. Where to Host Slides
• SlideShare.net
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71. Add It to Your Blog
• Video
• Embed Blip.tv player in your blog
• Customize player in Blip.tv dashboard
• Audio
• Embed Yahoo Media Player
• Customize via CSS
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72. Make A Feed
• WordPress => PodPress.org
• Other => use FeedBurner
• Tell it to use SmartCast
• Turn on iTunes tags
• Tell iTunes that you have a feed
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