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Using
     Social Media
      Effectively
Rugby, TN - October 9, 2010
Preserve it, and they
    will come...
	
  Over	
  500	
  million
	
  +	
  500,000-­‐750,000	
  accounts	
  daily
	
  150	
  million	
  on	
  mobile
	
  #1	
  in	
  web	
  traffic	
  (Google	
  #2)
	
  Over	
  110	
  million	
  users
	
  Over	
  40	
  million	
  mobile	
  users
	
  55	
  million	
  daily	
  tweets
	
  Reporters	
  love	
  it
	
  Search	
  power
Blogs
	
  126	
  million	
  (2009)	
  
	
  Say	
  what	
  you	
  want
	
  PromoJon
	
  Influence
	
  Search	
  power
	
  24	
  hours	
  of	
  video	
  uploaded	
  
	
   every	
  minute
	
  Second	
  largest	
  search	
  engine
	
   (Google	
  is	
  #1)
	
  Online	
  networking
	
  Over	
  70	
  million	
  users
	
  New	
  member	
  added	
  every	
  second
	
  Groups,	
  Answers
	
  Search	
  power
Website
	
  Tens	
  of	
  billions	
  
	
  Professional	
  and	
  visual
	
  Media	
  room
	
  No	
  jargon
	
  TesJmonials
	
  LocaJon	
  based	
  network
	
  Over	
  2	
  million	
  users
	
  +	
  13,000	
  new	
  accounts	
  daily
	
  6	
  million	
  venues	
  to	
  check	
  into
Companies	
  used	
  to	
  talk	
  to	
  customers.
Then	
  they	
  talked	
  with	
  customers.
Now	
  customers	
  talk	
  with	
  one	
  another.
The	
  playing	
  field	
  has	
  changed.
Questions?
Gavin Baker
                                Chyna Brackeen
Moxley Carmichael
                                Attack Monkey Productions
gbaker@moxleycarmichael.com
                                chyna@attackmonkey.net
@gavinbaker
                                http://attackmonkey.net
http://gbake.com

Contact Us
Tim Knight                      Becky Hancock
Norris Highlands Agency         Knox Heritage
tim@norrishighlandsagency.com   bhancock@knoxheritage.org
@tim_knight                     @bupperoni

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East Tennessee Preservation Conference 2010 - Using Social Media Effectively

  • 1. Using Social Media Effectively Rugby, TN - October 9, 2010
  • 2. Preserve it, and they will come...
  • 3.   Over  500  million   +  500,000-­‐750,000  accounts  daily   150  million  on  mobile   #1  in  web  traffic  (Google  #2)
  • 4.   Over  110  million  users   Over  40  million  mobile  users   55  million  daily  tweets   Reporters  love  it   Search  power
  • 5. Blogs   126  million  (2009)     Say  what  you  want   PromoJon   Influence   Search  power
  • 6.   24  hours  of  video  uploaded     every  minute   Second  largest  search  engine   (Google  is  #1)
  • 7.   Online  networking   Over  70  million  users   New  member  added  every  second   Groups,  Answers   Search  power
  • 8. Website   Tens  of  billions     Professional  and  visual   Media  room   No  jargon   TesJmonials
  • 9.   LocaJon  based  network   Over  2  million  users   +  13,000  new  accounts  daily   6  million  venues  to  check  into
  • 10. Companies  used  to  talk  to  customers. Then  they  talked  with  customers. Now  customers  talk  with  one  another. The  playing  field  has  changed.
  • 12. Gavin Baker Chyna Brackeen Moxley Carmichael Attack Monkey Productions gbaker@moxleycarmichael.com chyna@attackmonkey.net @gavinbaker http://attackmonkey.net http://gbake.com Contact Us Tim Knight Becky Hancock Norris Highlands Agency Knox Heritage tim@norrishighlandsagency.com bhancock@knoxheritage.org @tim_knight @bupperoni