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Gavin D. J. Harper
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“ When people go shopping, economists tell us that they will usually buy the best quality products that they can afford … Sometimes, however, people might boycott a particular brand or company … They might also chose a fair trade coffee label due to a concern for ‘developing countries … Ethical purchasers may, therefore, have political, religious, spiritual, environmental, social or other motives for choosing one product over another”  (Harrison et al 2005, p2)
“ The act of buying is a vote for an economic and social model, for a particular way of producing goods”  (Ellwod 1984, p8) Ethical Consumerism
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Battle Of The Brands

  • 1. Gavin D. J. Harper
  • 2.
  • 3.
  • 4.
  • 5. “ When people go shopping, economists tell us that they will usually buy the best quality products that they can afford … Sometimes, however, people might boycott a particular brand or company … They might also chose a fair trade coffee label due to a concern for ‘developing countries … Ethical purchasers may, therefore, have political, religious, spiritual, environmental, social or other motives for choosing one product over another” (Harrison et al 2005, p2)
  • 6. “ The act of buying is a vote for an economic and social model, for a particular way of producing goods” (Ellwod 1984, p8) Ethical Consumerism
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12.
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