Senserit is a social enterprise at the intersection of health and design that produces television, networks, events and communities for the 70 Million Baby Boomer and others who know that design should work for them. We support beauty, dignity and independence regardless of age, ability of health.

1. Senserit
Beauty | Dignity | Independence
T h e I n t e r s e c t i o n o f H e a l t h + D e s i g n

2. Channels
We take engagement to a whole new level including television, radio & web.
Curation
Trusted content curation audiences depend on enables experts to expand their reach.
Communities
Established, targeted, engaged communities on our ever-expanding sites and social media.

3. Multichannel
Your voice heard above the noise.
We ensure that your messages are consistent across all channels.
Fully Integrated

4. Baby Boomers Connect
To survive and thrive - all industries must change to delight Baby Boomers.
70 Million $14 Trillion 80 Percent
70 MillionBabyBoomers
are turning65 over the
next 20 years. Thisaffects
everyone: healthcare,
design,the home
industries,travel,fashion
and more.After a lifetime
of leadingchange,
Boomer needsmeet the
needsof many others.
Baby Boomers will inherit
$14 Trillion in the next 20
years and plan to spend it-
85% to stay in their own
homes. Less than 15%
have started the remodels.
Already, they have over
50% of disposable income
and are the fast growing
group on social media.
Baby Boomers represent
80% of luxury travel,
over 95% of CPG. Price
is not a top reason they
select brands to which
they are proven to be
long-term loyal. They will
not only reward those
who serve them well, but
2/3rd will refer friends.

5. At the intersection of better
design and better health are
similar challenges and
shared solutions for
consumers and businesses.
Disability,Outcomes,Patient-CenteredCare,Associations
Healthcare, Architecture, Interior Design, Public Policy, Government, Hospitality, Travel, Transportation, ADA
Education,Parenting,Technology,Retail,Fashion,Media
Experience Design, Evidence Based Design, Accessibility, Product Development, Sustainability, Universal Design

6. Everyone wins through networks of influential leaders.
Media
Networks EventsEducation Community Services
Vetted recognized
hosts, authors &
curators serve
their own
communities while
sharing revenue
through radio,
video & online
networks- enabling
sponsors to select
audiences.
Influential experts
and their hosts
similarly benefit
from in-person
and online events
enabling high
quality speaking,
wide promotion &
partnerships.
Each unique
community
combined with the
umbrella networks
enables ongoing
learning,
recognition and
research for
everyone.
Demand Design,
Carpool Health &
#CPHC have
community
leaders waiting
for support to
share platforms
& revenues while
growing unique
communities.
We connect
influencers,
audiences and
brands for
Consulting,
Brand
Ambassadors,
Speaking,
Design
Licenses, Media
& Jobs.

7. There are events which fill a few
days of a life. Then there are
those in which a few days
change a lifetime.
We are no longer a broadcast society. 24/7 multi-platforms create
consistent messaging, engagement and long-term relationships.
Events, media and communities are all integrated to simultaneously
meet the goals of sponsors, hosts, speakers and audiences.

8. Media Platforms for your Message
As a media company rather than an agency, we welcome on-going
relationships with agencies who represent one or multiple clients that want to
reach our audiences. We work with your message and team to create ongoing
campaigns on our own networks, social media and traditional media.
• Cross-platform coverage enables much deeper coverage of a story, longer
lasting impact, and greater audience engagement.
• Event and initiative focused websites encourage and capture interactivity all
year round.
• Networks that enable hosts to have their own radio/video shows within our
broader reach with tremendous education and support for hosts.
• Webinars, hang-outs, live broadcast, or blog posts - we bring people to the
event and the event to the world…

9. Design for Life TV
A makeover show with purpose: Design for Life follows the successful traditional format of a new room from start to finish. But, every
beautiful solution also leads to independence and dignity for every winning homeowner while sharing each heart-breaking and inspiring
story. Specific solutions on every show meet the same needs for homes, public or commercial spaces that millions of others need and
want: design that works for everyone regardless of age, ability or lifestyle. Ongoing interactivity online, in person, in print, and in additional
videos enables the show and related communities to be a center for ongoing engagement. Each room and solution will include curated
Q&A’s, powerful personal narratives, how-to, DIY and tips to make spaces work for every audience-community member and those they
love. We have firm partnerships with non-profit organizations, both local and national, who will reach the greatest number impacted by
each need solved through the show and provide more interest to each episode.
The cast includes talent from well known network makeover shows of regular experts in their trade and known media design expert
appearances. (See our radio guests and online experts for examples.) Through online radio, video, pictures and social media, everyone will
get to know the family before the episode even starts taping. Each show will be supported with products, checklists, photos, interactions
and how-to information to help the educated consumer to making the difference of the cutting edge leaders in the industries. The shows
will also be supplemented by videos and episodes from design solutions in Gail’s own home; challenges she finds; and products she
recommends. Current examples are at www.DesignForLifeEvents.com and www.DemandDesign.net
Audience and support: We have proven reach to the 70 million Baby Boomers set to spend their $14 Trillion inheritance first on staying in
their homes. Simultaneously we reach the industries that serve them, parents of over half American children who are now identified with
“extra” special needs, caregivers, patients, health providers, design professionals and more. Grown out of grassroots demand, we chose
first to understand our audience-communities and learn their needs without outside funding. Just days before starting to tape, we are just
now responding to hundreds of requests from well known brands supplying products, installation and technical expertise. This is truly a
multi-platform, interactive show. The network show is only the hub for 24/7 ongoing interaction and solutions that integrates strong stories
with integrated brand and expert solutions in a way that meets audience demand.

10. Education
There is power in every voice. Some call it narrative learning. Our education
reaches far beyond the repetitive list of expert speakers presenting from the
podium to those listening in the room. After bringing together all the
stakeholders - we then learn from each other.
• Ongoing online education courses related to your event, organization or
initiative including CEUs to help your audiences year-round.
• Learning for all kinds of people from video to print to events.
• Speakers, roundtables, working groups, interactive experiences, the arts,
technology and more.
• Technology sites, apps, resources, books, etc.
• As people learn in different ways and times, we provide your message
across a wide range of formats to enable all of your audiences to gain from
your expertise.

11. Communities and Crowd-Sourcing
Our communities of practice share the same values and overlapping missions
of event hosts, participants and our media audiences. Senserit’s family has
hundreds of community leaders waiting for sponsorship for their thousands of
targeted members; in addition we create communities to reach sponsor
audience goals.
• Volunteer led communities from offline or using our online platforms that
engage with each other and value-add sponsors.
• Crowd-sourcing to identify speakers, guests, discussion topics, research,
scholarships, initiatives and more.
• Media sponsors to numerous national and regional non-profits, partnerships
with associations and institutions to provide media, community, events and
education.

12. Targeted Influencer Event
We personally select and co-ordinate high visibility competitive awards for free
travel, attendance and entertainment at your event for 20-25 highly influential
community leaders. Attendees have an incredible opportunity to connect,
learn, grow and teach.
• In exchange for these “once in a lifetime” opportunities, they write, speak,
promote and share about their experiences before, during and after the
event on their regular platforms using their unique voice.
• Influencers are introduced to your products and services directly and will
promote through blog posts, social media, badges and their established
online and in-person communities.
• Impact a leader, and you reach all the people who trust them.
• Amplify each message and experience to millions.

13. Amplify Your Convention
Whether a convention with tens of thousands of attendees, or a leadership
symposium, every exhibitor, speaker and association puts a tremendous
amount of resources into its success.
We enable this work to have much great reach and success by “in-convention”
services that draw attention to your booth or event throughout the entire year to the
days of the actual event:
• Live broadcasting, speakers and celebrities from your booth
• Vid-Dailies that get create digital highlights when people wake in the morning
• Booth design that creates interactive experiences
• Social Media working labs engage attendees and around the world

14. Collaboration
From the moment planning begins, we identify organizations, companies,
associations, and leaders who share common values, goals and interests. We
clearly identify these shared ideas and create aligned goals that a coalition can
support and work together towards.
Collaboration can begin around an event, a multi-platform media campaign or
a targeted community. Whether the project is the beginning of long term
research, initiatives or policy – the group that supports the clearly
communicated values works together in a spirit of collaboration, learning and
progress.
Creation of a coalition of collaborative public-private organizations to host a
multi stakeholder event. Full access to ongoing resources from speakers and
organizations for all participants.

15. Arts for Healing
As the arts can reach and connect wide ranges of people that other
formats can not, we engage artists in all platforms including music,
fine art, dance, performance and more. We create promoted events
with art and entertainment leaders that are active in causes that are
meaningful to your message and attract engagement with your
audiences.
These events can be live streamed, include speakers and
workshops, and often engage community children in the arts. A
Large evening activity will include performances, exhibits and an
interactive hall that is tied in with the cause.

16. Giving Back
We are social entrepreneurs ourselves and believe that doing good is good
business. Cause related marketing started by the gifting of the Statue of
Liberty in which different countries, private industry, generous patrons and an
inspired public came together to create a lasting icon in the United States. We
continue in that spirit.
At our events, interviews and publications, you are likely to see a broad reach
of inclusion such as: K-12 students, educators and parents; college
internships, the rebuilding of personal homes and public spaces; starting to fix
a problem by working in person and then creating a lasting set of relationships
in which everyone gains. Every valued sponsor at every event also sponsors
at least one full scholar who receives not only free admittance, but full travel,
accommodations and meals.

17. Proven Success without external funds in 1st year
Campaigns Communities Recognition
4 decade family design related
manufacturer recognized among
companies much larger from
significant multiplatform campaign
launch at trade show including Vid-
DailiesTM and creation of an
interactive booth.
Manufacturer won next phase for
grant and finalist for best business
for disabilities in 48 hours.
While 300,000 had tried for 9
months, the governor granted their
goals the week after our coverage.
After dropping off NY Times Best
Seller List, Author came in at #9.
Social Media combination led to
hundreds of influential designers
excited about trench drains.
Western Australia Universities,
Hospitals and Non-Profits as 1 of
dozens of other groups selected us
to host their community.
Hundreds of thousands of volunteer
hours put in 1 year from committed
community leaders.
We learned on our dime- creating a
half dozen websites plus 3 betas.
Leading curators & authors.
Hundreds of community leaders ready
to work with Senserit based media
outlets if given the sponsorship to do
so. Each may represent thousands of
members.
Top 10 chat among thousands
registered with Symplur for over 60
weeks.
Top 100 most influential online in health,
design and travel.
Picked up by Associated Press
Top Google non-paid search in leading
categories in design, health and more.
Collaborations established with national
associations, hospitals and non-profits.
150 Million reached with #CPHC 1st
year.
Over 10,000 downloads of 2 hour
radio interviews.

18. Gail Zahtz
Best friend, confidential advisor, ePatient,
2 decades health and design communications,
mother of 4, caregiver. Refused to be defined
by health challenges, surgeries and hospitals.
Former CEO, Working Weekly Publishing.
Productions for multiple networks, hundreds
of print and magazine.
Audiences have been attached to Gail through
20 years in and around the media…
this trust transfers to all we do.
Authenticity | Honesty | Trust
#HIT100 All 3 Years 2011-2013
(Top 100 Most Influential People in Health Information Technology)
97.5% Pin to Buy,
Top 5% Klout for All Topics
Top 1 % Kred: Health, Design, Travel

19. Leaders
Senserit Advisors Key Communities
U.S. State Department Hip-Hop Ambassador,
Filmmakers, NY Times Authors, Artists,
Journalists, Sports for Better Living
Arts & Inspiration
Design
DesignLux, ModDesignGuru, Technology, Tile,
Baby Boomers, Universal Design,Fashion,
International Shows, Sustainability
Health
Autism, Alzheimer’s, Brain Health,
Caregiving, Cancer, Down Syndrome, End of
Life, Employee Wellness, Insurance, Lupus,
Mental Health, Nursing, Occupational
Therapy, Pain, Primary Care Physicians,
Pediatrics, Thorasic/ Lung Health,
Christopher Burgess: CEO Prevendra creators of Senior Safety Online and Red Folder;
Mayo Clinic Advisor; Huffington Post; Former CIA CIO
Mark Dimor: Owner The BioContinuum Group; Documentary Producer; Formerly
Phillips, Gianettino & Meredith, Inc, Grey Healthcare Group
Sandy Hubbard: Cross Media Marketing Consultant; PrintMediaCntr.com; Formerly
Printer's NW Trader Magazine
Barbara L Kornblau JD, OT: Coalition for Disability Health Equity; Former Dean of
Health Professions, University of Michigan-Flint
Paulo Machado: Health Innovation Partners LLC; BluePrint LLC; Formerly AstraZeneca
Pharmaceuticals, Bristol-Myers Squibb
Colin-Hope Murray: Third Nature LLC; Former CTO The American Red Cross, Unilever,
OSDL Chairman Linux Users Advisory Counsil
Larry Sherry: LRS Consulting Inc, Formerly Ernst and Young
Robert J. Szczerba: CEO X Ventures; Board of Directors MARS, John's Hopkins
Medicine and US Davis Health System; Forbes; Formerly Lockeed Martin

20. Leading Guests
Arts & Entertainment
Anna Elias, Michelle Toni Blackman, HYPE Founder Dr. Dia, Big Haas (Saudi Arabia), Regina
Holliday (Founder The Walking Gallery), Director Banker White, Actress Simenona Martinez, Artist
Soula Mantavalos, Marie Jones,
Authors
Charles Graeber (The Good Nurse, Wired, GQ, National Geographic), Sam Ford (Spreadable Media),
Robert Green, Martine Ehrenclou, John’s Hopkins’ Dr. Zack Berger, Jonathan Ryan, LK Gardner-Griffie
Designers / Architects/ Home Improvement Media
Michelle Alfano, Charles Schwab, Mitzi Beach, Brandon Smith, Daniel Huard, Todd Vendituoli,
Rosemarie Rossetti, Thea Kurdi, Joe Ruggerio, Andrew Downward, Alexander Loppicollo
Health
Kathryn Ellerbeck, MD MPH FAAP, Bruce Ramshaw, MD; Dr. Potter- Alzheimer’s, Dr. Steven Eisenberg, Dr.
Saif Abed, Michael Weiss, Mark Dimor, Mandi Bishop (#HIT100), Andrew Lopez, Amy Tippins, Amanda
Greene, Dr. Kelly Sennholz, Elin Silvaneous…
Leaders
Christopher Burgess, Barbara Kornblau, Kari Block CEO Earth-Kind, Doug Dormer CEO, Bigfish
Founder Tim Nicholson, List.ly Founder Nick Kellet,, Raed Mansour, Joseph Ruiz, SteamFeed
Founders, SnapLight Founders,
News Worthy
Informant of The Good Nurse, Exclusive Coverage of Ethan Saylor Death, NAMI, Alzheimer’s and
Down Syndrome with Global Down Syndrome Alliance, CBS Debra Alfarone, Forbes Dan Munro,
Universal Design Summit…

21. In the News - Sample
“Gail is a Media Powerhouse”
“Gail is the single most media savvy,
Net-connected person I have met in a
long, long time.”
-Tom Bamford
May 11, 2013
-Debra Alfarone

22. #CPHC
The weekly tweetchat was one of the first initiatives of 2013. The idea came from
Carpool- the idea that we can all join together, taking turns at the wheel, to
understand and solve some of the biggest issues of the day.
We’ve proven that by bringing the most diverse audienceincluding: major
online influencers, authors, physicians, caregivers, designers, social media
leaders, nurses, architects, celebrities, universities, public policy leaders,
parents, information tech….
almost 4000 unique, active participants- and they come with a target for
the topics that interest them.
Trended weekly among thousands of chats registered with Symplur among the TOP 10
Reached 150 Million unique
users in first year
Additional communities online- Facebook, G+ and 4 betas of websites enable continual
learning from what the community wants and needs.

23. www.designforlifeevents.com
www.alifeguide.com
www.demanddesign.net
www.gailzahtz.com
www.carpoolhealth.com
Visit the Senserit Family
gailzahtz@gmail.com Mobile: 651.357.0306 Skype: Gail.Zahtz