SlideShare une entreprise Scribd logo
1  sur  19
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Social Media & For Business Gavin Whittaker & Adam Harris
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Introductions Videos Using Twitter for Business The Bigger Picture Facilitation Session Getting You Started 9% of Fortune 100 use social networks or corporate blogs to communicate with stakeholders
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  The State of the Internet http://www.youtube.com/watch?v=T6MfnuvH4Rs
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Why Twitter? Everyday, millions of users create, share and discover ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter to: ,[object Object]
Provide feedback on recent events or launches
Discuss product & service ideas
Learn about exclusive deals or offers
Get customer service,[object Object]
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Before Diving In... If you want to spend time listening first, you don’t need an account to search at search.twitter.com ,[object Object],Listening can help you get a sense of how you want to engage on Twitter
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  The Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Getting Started is Easy... Signing up for an account takes just a few minutes To help people recognise and trust your account, fill out your profile completely and include a picture
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Follow Relevant Accounts Following somebody means you’ve subscribed to their tweets  To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Posting Tweets People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say ‘Hi’ and respond to their questions, comments, praise, complaints and jokes
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Key Terms... To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT orretweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Twitter Lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorising all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals  Best Practices Build relationships on Twitter ,[object Object]
Respond to comments and queries
Ask questions
Post links to things people would find interesting

Contenu connexe

En vedette

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

En vedette (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Twitter For Business

  • 1. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Social Media & For Business Gavin Whittaker & Adam Harris
  • 2. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Introductions Videos Using Twitter for Business The Bigger Picture Facilitation Session Getting You Started 9% of Fortune 100 use social networks or corporate blogs to communicate with stakeholders
  • 3. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals The State of the Internet http://www.youtube.com/watch?v=T6MfnuvH4Rs
  • 4.
  • 5. Provide feedback on recent events or launches
  • 6. Discuss product & service ideas
  • 7. Learn about exclusive deals or offers
  • 8.
  • 9.
  • 10. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals The Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 11. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Getting Started is Easy... Signing up for an account takes just a few minutes To help people recognise and trust your account, fill out your profile completely and include a picture
  • 12. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Follow Relevant Accounts Following somebody means you’ve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet
  • 13. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Posting Tweets People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say ‘Hi’ and respond to their questions, comments, praise, complaints and jokes
  • 14. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Key Terms... To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT orretweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment
  • 15. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Twitter Lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorising all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically
  • 16.
  • 17. Respond to comments and queries
  • 19. Post links to things people would find interesting
  • 20. Re-tweet messages you would like to share
  • 21. Use a friendly, casual tone
  • 22.
  • 23. If you’ve launched a product, new store or new campaign, search Twitter for comments
  • 24. Respond to customer service issues quickly
  • 25.
  • 26. Try to analyse the quality of feedback and topics of discussion, you may find this changing over time
  • 27. Keep a tally of questions answered, customer problems resolved and positive exchanges held
  • 28.
  • 29. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals 3rd Party Twitter Tools ManageTwitter Easily and quickly un-follow people who are not following you SocialOomph - www.socialoomph.com Find followers by keywords and schedule tweets Wefollow, twellow, justtweetit, geofollow, decoratetwitter, Chris Brogan 50 biz tips
  • 30. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Let’s Get Started.... Profile Name (www.namechk.com) Biography Website Link Customise Twitter Profile Integrate with LinkedIn and Facebook Finding Followers SocialOomph to Make Life Easy…
  • 31. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Thank You