A talk by Senthil Anand (https://www.linkedin.com/in/senthilanands), Head - Account Management at KRDS India, on how to build effective content strategies that can go viral and translate into high growth
8. Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
defined audience — and, ultimately, to drive profitable
customer action.
9. The Most Common Mistake
CONTENT MARKETING
Don't create content and put all the focus in Marketing it!
15. > Lifecell did not have a Social Media Presence
> Business Strategy change “One time Fee” to a “Yearly
Payment Scheme”
> The Concept of Stem Cell Banking was still very nascent
Context
16. • Promote business
• 1st time
parents
• 2nd time
parents
• Baby’s
protection
• Stem Cell
research
• Doubts
• Doctors
Advice
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