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Stories, Sizzle, Salience & Social Proof !
European Sustainable Events Summit!
28/01/14
www.futerra.co.uk !
www.futerra.co.uk !
MISSION	
  

WWW.FUTERRA.CO.UK!
If you want to subvert the
dominant paradigm…we
need to have more fun
than they are!
(and let them know 

while we’re doing it) !

www.futerra.co.uk !
“Fifty Shades of Green”
WWW.FUTERRA.CO.UK!
www.futerra.co.uk !
Sustainability is boring!
WWW.FUTERRA.CO.UK!
Sustainability is complicated!
WWW.FUTERRA.CO.UK!
Sustainability is difficult!

WWW.FUTERRA.CO.UK!
No-one’s interested in Sustainability!

WWW.FUTERRA.CO.UK!
Do things better…AND do
better things!
Mark Shayler!

www.futerra.co.uk !
www.futerra.co.uk !
www.futerra.co.uk !
250%

Consumer Spending
200%

GDP
150%

Life Satisfaction

100%

50%

1973
www.futerra.co.uk !

1977

1981

1985

1989

1993

1997

2001
www.futerra.co.uk !
www.futerra.co.uk !
www.futerra.co.uk !
“…there’s an erroneous idea that this is all about cost,
burden and sacrifice. Actually it’s about profit, jobs and
competitive advantage. Smart companies have figured this
out and are making billions”!

- Amory Lovins !
Source: Loup Niboyet!

www.futerra.co.uk !
www.futerra.co.uk !
www.futerra.co.uk !
We are not blindly
opposed to progress…
we are opposed to blind
progress!
John Muir!
!

www.futerra.co.uk !
‘A Kodak moment’ will
become synonymous with
situations when
businesses or whole
sectors of the economy
are in flat denial of
dramatically shifting
circumstances…

www.futerra.co.uk !
www.futerra.co.uk !

25
“What should our
sustainability strategy in
business strategy be be
in the context of our
the context of
sustainability?”!
business?”!
!
www.futerra.co.uk !
THE	
  GOLDEN	
  CIRCLE	
  

WWW.FUTERRA.CO.UK!
Unknown,
unknowns!
!

www.futerra.co.uk !
After nourishment, shelter
and companionship,
stories are the thing we
need most in the world. !
Philip Pullman!

www.futerra.co.uk !
www.futerra.co.uk !
THE	
  SIZZLE	
  
Source
www.futerra.co.uk !
Source

www.futerra.co.uk !
Source

www.futerra.co.uk !
Source
www.futerra.co.uk !
Source
www.futerra.co.uk !
Beware!

The bystander effect!
All things are ready if our
minds be so.!
William Shakespeare!
!

www.futerra.co.uk !
Thank you!
Ed Gillespie!
@frucool!
!
@futerra!
www.futerra.co.uk!

!

www.futerra.co.uk !

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Ed Gillespie Stories, Sizzle, Salience & Social Proof ESEC14