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Proximity Marketing and STI Prevention

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Social Innovation Generation
Social Innovation Generation

Presented by Michelle Hamilton-Page from Toronto Public Health at Net Change Week 2010

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Proximity Marketing and STI Prevention Presented by Michelle Hamilton-Page Sexual Health Promotion Toronto Public Health
Toronto Public Health’s (TPH) sexual health new media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Toronto Public Health’s (TPH) sexual health new media strategy ,[object Object],[object Object],[object Object],[object Object]
Toronto Public Health’s (TPH) sexual health new media strategy ,[object Object],[object Object]
Bluetooth Marketing Putting health information into the hands of youth
Hypertag: A Brief Overview ,[object Object]
Proximity Marketing and Health Communication ,[object Object],[object Object],[object Object],[object Object]
Proximity Marketing and Health Communication ,[object Object],[object Object],[object Object]
Proximity Marketing and Health Communication ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What can be delivered?
Hypertag Download
 
inSpot Toronto ,[object Object]
inSPOT Toronto Campaign ,[object Object],[object Object],[object Object]
inSPOT Toronto Electronic Bookmark (animated jif)
TOHealth Mobile Strategy Rationale ,[object Object],[object Object],[object Object]
Chlamydia Campaign Proximity Marketing ,[object Object],[object Object],[object Object]
Chlamydia Campaign Electronic Bookmark (animated jif)
Chlamydia Campaign Proximity Marketing ,[object Object],[object Object],[object Object]
 
TOHealth Service ,[object Object],[object Object],[object Object]
 
 
TOHealth, Java Application and Proximity Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Evaluation of Proximity Marketing Campaigns ,[object Object],[object Object],[object Object],[object Object]
Hypertag: In Health Communication Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your time! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Proximity Marketing and STI Prevention

Notes de l'éditeur

  1. Add piece from Generating Local Knowledge -influence of peers – women used their social network to obtain information about sexual health, recommendations for care, and personal support – important roll of peers in delivering information – if they heard sexual health from someone their own age, it would make it easier for them to relate to the issues. Use in Chlamydia campaign - Can seed campaign specific information in the first few slides, directing youth to other resources eg. website for more information
  2. inSPOT Toronto results are in line with typical infield Hypertag campaigns which experience an average conversion rate of 20%+
  3. Lessons learned – Scarborough Town Centre – huge amount of youth, need to find similar venue in north and west.
  4. 1463 Audience Alerts 317 downloads