13. MVP! MVP! MVP!
Throw up a site, a survey and let the validation flow!
Great name: SEO Grader
Lots of organic traffic + AdWords =
Customer Development Goodness
25. #1 We’re not SEO
Experts
That more advanced knowledge would need to come
from somewhere.
26. #2 Advanced SEO is
hard
Once you get past the things people didn’t want to pay
for, it’s more Art than Science.
27. Conclusion?
Take old yeller out back.
Continue to refine SEO Grader internally.
Focus on high value, not cheapness.
Try to develop more niche based tools
( Semantics, NLP, etc... )
28. Cost
All of this cost about $500 and was conducted over a
month.
29. Questions?
I love hearing from people, so please reach out:
Email: gcaprio@1530technologies.com
Twitter: gcaprio