GFAR webinar: "The art and science of webcasting and webstreaming"

GFAR-Secretariat@fao.org
GFAR Webinar
The Art and Science of
Webcasting and Webstreaming

Presenters
• Keron Bascombe (Tech4Agri)
• Morne Ebersohn (SPACE)
• Peter Casier (GFAR)
• Robert Feldman (Total Webcasting)
• Dianna Dauber (UN WFP)
Q & A
Moderators: Charles Plummer/Peter Casier (GFAR)

Tech4Agri: The
#Agriyouth
Workshop
How ‘live’ can go
wrong...horribly.

ABOUT US AND OUR
WORKSHOP
Tech4Agri is a social enterprise that supports agriyouth - We use media,
journalism and communications to inform and empower agriyouth & agripreneurs.
Collaboration with WHYFARM, RMVISUALS, YPARD, TFF - The problems we
face as agriyouth are the problems we are trying to solve.
We have no support so we needed to create our own support.

Charlotte
Mid Boot
Limited Edition - $189

The BEFORE
We started planning less than 1 month
before the event:
- Dates of the event were
problematic/Rushed
- Event organization became hectic
-Little time for marketing & on day
event preparation
-Tested going live with OBS
broadcasting software - use mobile
dongle

Google and
Youtube are the
best teachers…
Was this the right
tool to achieve
our goal?
Millenials... (-_-)

The DURING
-Played on screen but froze horribly on Facebook.
-Double audio: in person - delayed audio
-Confusion between what’s happening live and what is broadcasting
online.
- Online viewers were eagerly anticipating...

The DURING
Switched to Facebook live - the
contingency plan. ‘We heart’ our
internet service providers - Dropped
Skype calls
The ‘art’ of going live? - learn by
doing - fortunately we were mobile.
Continuously worried/focusing on
other things rather than being LIVE.

The AFTER
Positive participant feedback
has lead to other workshop opps
Thousands of views
Caught some ‘attention’
The poor reputation of our internet service providers
helped lessen the ‘damage’ (If you can call it that)
After blog report is due!
We showed we are capable!
Learning by doing always!

Introduction
The conference organizers wanted to make the conference
accessible to a broader audience of opinion leaders and
interest groups who could not attend the conference and drive
content and engagement amongst this audience.
The main idea was to create a 3-day, 24-hour
YouTube live stream conference channel. By
approaching the conference webcast as a 24-
hour channel gave us the ability to have our
remote audiences join plenary and some
breakaway sessions in real time.
The GCARD3 webcast solution was elaborate,
but demonstrates how we can use
technology to create further reach and
impact of our conferences and events.

Webcasts allow us to reach a wider audience, it allows us to influence opinions, and gain
support for our organizations. As the popularity and improved user experience increases,
we will most probably see more online discussions and conferences taking place with
delegates in different parts of the world.
Webcasting will become a standard feature in most conference solutions. We have
already seen a huge increase in the need to livestream conferences to remote audiences,
or streaming in a speaker or panel who is not able to be at the conference.
Strategic Reason

Incorporating webcasting into your conference or event needs to take place early on.
Webcasting must be integrated into your event or conference. It can not be a last
thought. It will have an influence on room set up, the format of different sessions and
room logistics.
Planning

Key Questions
1.What is the objectives of the webcast?
a.Target remote delegates
b.Widen the conference or event reach
c.Creating content
d.E-Learning
e.Participation
2.What is our overall theme or message:
a.A clear message and content strategy is required
b.Content will need to be packaged in a integrated visual identity
3.Understand your audience:
a.Know what technology and connection speeds your audience will have access to.
b.Understand the environment in which the audience will consume the webcast. Will your primary
audience be a live or post event audience?
c.How will the audience be targeted?
4.How technology will be used:
a.What tool will be used?
b.Will this be a single/multi cam environment?
c.What feedback mediums will be required (Twitter, Facebook, etc.)

The Pitfalls of
Event Web Casting
Peter Casier (GFAR)

Problems
•Different sub-contractors
•Different reporting lines
•Different technical skills
•Hardly anyone knows it “all”
•Many different boxes & configurations
•With many connections

More problems
•“The interpreters matrix”
•The link between A/V and webcasting
•The upload link
•Insufficient support staff (client)
•Insufficient testing

The solutions
•A good integrator=gold
•Pre-event testing (point to point “dry run”, tune
bandwidth/quality)
•Onsite testing (point to point “wet run”) +
acceptance test

More solutions
• Clear Internet requirements:
• 2x 1Mbps synchronous link per webcast channel (1 main, 1
backup)
• Physical links (fiber/ethernet), no wifi
• Main and backup are routed separately
• Dedicated outgoing bandwidth (separate from public wifi traffic)

Yet more solutions
•Slides?
•Video?
•Speaker names/titles?
•Webcast recording?
•Webcast analytics?

Yet more solutions
•Befriend the onsite IT expert
•Do not under-estimate the
complexity
•KISS, KISS, KISS, KISS…

Oh and one more thing:
Make it true two-way
(truly involve your onsite public)

WHAT ISN’T A WEBCAST?
Teleconference

Video Conference

Webinar

What IS A WEBCAST?
“Broadcasting” over the Internet

WHY webcast?
Expand Reach
Beyond in-person
attendees
Extend Value
By recording and
archiving
Opportunities
Via sponsorship and
underwriting

How Does IT WORK?
On Site Production
Robotic Cameras
Audio Integration
Presentation Management
Live Streaming
Recording for On-demand
In the Cloud
Content Management System (CMS)
Any Screen/Anywhere
Access to all Content through a basic browser
Live and On-demand viewing on most devices
Requires Broadband Connection

WHAT IS REQUIRED?
Streaming to ALL Devices
HQ Audio with Professional Microphones
HD Quality
Hardwire Internet Connection
Unlimited Capacity

What does it cost?
Full Service
$3000 - $5000 Full Day- Up to 1000 viewers included
$ 190 per hour Live Closed Captions
$ 120 per hour Post Production Transcript and Closed
Captions

questions?
info@Totalwebcasting.com

WE’RE ON AIR
WHY GO LIVE
LEADERSHIP
As Facebook continues to
innovate their newest
technology, they are
rewarding those who use it
with reach & engagement.
This is an excellent
opportunity to position your
organization as the ultimate
thought leader through
informative series & lives
from events.
RESULTS FOCUS
This is an opportunity to
show your organization's
work, the people you serve
and how your work is making
a difference in the world.

LIVE VIDEO
Benefits of going Live
CONNECTS WITH
AUDIENCE & CREATES
EXCITEMENT FOR
YOUR WORK
BUILDS BRAND AWARENESS
AROUND
INITIATIVE
DRIVES TRAFFIC TO
FACEBOOK PAGE
SUPPORTS COST EFFECTIVE VIDEO

LIVE ON SOCIAL
Direct from the Field
Excellent to showcase work,
show donors the situation.
Transparency.
Expert Insight/
Situation Report
Conversations with
Experts. In depth
coverage of newsworthy
topics
Special Events / Behind
the Scenes
Bring outsiders in- but must
be done in an engaging
manner. Convince people to
care.
Big Moments
Larger reach than a
Tweet, More in-
depth, shows
expertise.
Weekly/Monthly Series
Depending on Series, this
is a way to showcase
work & explain projects
in-depth.
Week in the News
Easy-going
conversation, offer
insight others can’t.
Cut out the
middleman.
Thought leadership; Exclusive
access; Become a 2 way-channel
for communicating; Transparency
WHY LIVE
Benefits?As Facebook proposes to become mainly video in 5 years, they are
heavily promoting LIVE, for now. LIVE is a quick way to reach a large
audience. The recording can be saved as a video or deleted after it is
produced.

Benefits of Going Live
5-6X more
engagement with
Lives.
LIVE vs Other
Content
Viewers spend 3X
longer watching live
video broadcasts than
video uploads
LIVE vs Native
Video
Live streaming is
biggest trend of
right now: 81% of
internet users said
they watched more
live streaming
content in 2016
than a year prior.
Increase in User
Consumption
LIVE
Posted Video

Tips for a successful Live
A CELL PHONE
STRONG INTERNET CONNECTION
BUILD YOUR TEAM
with an extra battery pack & wired
mic
PROMOTION
TEST, TEST, TEST

Things to Consider
WHERE WILL THIS TAKE PLACE?
WHO WILL BE TALKING?
WHAT IS THE GOAL OF YOUR LIVE?
HOW LONG WILL THE LIVE LAST
HAVE YOU COMMITTED THE RIGHT
RESOURCES & PREPARED YOUR
TEAM?

DIRECT LIVE
Direct live is the original Facebook Live
streaming which is conducted off a
cell phone and streamed straight to a
Facebook page.
This is the most basic and easy way to
stream. There are less fancy effects
and no multiple source streaming
available for this technology.
LEARN MORE
LIVE API
The Live API lets you build live
streams that mix multiple video and
audio sources and introduce special
effects. These sources can also be
pre-recorded.API allows you to build engaging live
video experiences by seamlessly
intergrating with a broadcast setup &
enabling creative new ways to interact
with viewers. WFP has invested in
EasyLive, a leading API solution

LIVE API SOULTIONS
This cloud-based software can bring to life and put a finishing
professional touch on edited video. Using the program switcher
platform, you can develop TV-quality streams
Professional
broadcasting
software to do
screen-switching,
overlays, active
elements &
integrate pre-
recorded material.
PRO ELEMENTS
You can use
several phones or
video devices
around the world
to tell a story. It
can be controlled
centrally.
MULTIPLE INUT
With many API
solutions you can
stream not only
to Facebook, but
also to YouTube,
Perioscope and
Livestream
OUTPUT

GFAR webinar: "The art and science of webcasting and webstreaming"

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