Group project for Stanford's Venture-Lab class in Creativity. I was not involved in the ideation process of this project as I was on vacation, but worked on the slides and some content. Also inserted ideas on the last page. I've cited the images that I've used but failed to put the Creative Commons icons. The other photos in the furniture slide, however, were selected by someone else in the team. The photo on the cover slide was taken by me. I would have also designed the slides better but I have been working on this longer than I wanted to. For educational purposes only; no copyright infringement intended. Uploaded onto slideshare for submission purposes.

1. CLUB
SPEAKEASY
FURNITURE
creating a gum society in Singapore
pamela dewolf ● jacqueline harden ● fleur holohan ● gareth cj. wee ● wendy winslow

2. Singapore banned chewing gum in January
1992. It cannot be imported for the purpose of
trade or personal use.
Certain kinds of gum can be bought from a
pharmacy, but they must be prescribed.
Identification will be required and recorded to
complete a transaction.
SINGAPORE

3. Our Idea

4. Table Tennis
Table Tennis is one of the most played sports
in Singapore. Singaporeans are amongst the
world's finest ping pong players - Olympic
calibre in fact, but not always medalists!
Given the the little known medicinal value of
gum, we believed we could put them on the
medal podium in short order - if only they had
access to it.
A table tennis club that secretly functions as
a speakeasy bar is a perfect venue to get
more people in while serving gum discreetly
to its members for a good price. It will be an
invite-only venue to avoid unwanted attention
from the government.

5. Speakeasy bars were “underground”
venues where Americans could
avail of liquor in the 1920s during
the Prohibition period, when it was
banned to produce, transport, or
sell alcoholic beverages.
They charged people to see a show
with a complimentary alcoholic drink.
Speakeasy
21 Club was formerly known as
speakeasy called Red Head in
New York City.

6. Furniture in the
“Table Tennis Club”
Furniture in the club will be covered with whole, unused
chewing gum to entice the people to order gum while
spending time in the premises. The menu will also
feature items with names that allude to chewing gum.

7. Value

8. Value

9. Value
The average person chews 168 pieces of gum a
year. There are 12 pieces of gum per pack.
168 ÷ 12 = 14 packs of gum
Population of Singapore (2011) = 5,183,700
5,183,700 X 14 = 72,571,800
Average price of a pack of gum = $1.20
72,571,800 X $1.20 = 87,086,160
$87,000,000 per year
*some factors not taken into account

10. Other Ideas
Setting a new fad that big jaws are in while introducing the idea that
chewing gum for about 5 hours a day can help you get a jaw workout that
will give you that defined jaw
Chewing gum mixed with asphalt as road and pavement repairs as a
cheaper additive or as rubber shoe glue (have to be left to dry for
polymer hyrdocarbons to bond properly)
•
•

11. Images by:
Audrey Yang from
http://pbmo.files.wordpress.com/2012/08/chewing-by-audrey-yang.jpg
Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/
4912476650/sizes/l/in/photostream/
Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/
4916417632/sizes/l/in/photostream/
David Shankbone from http://en.wikipedia.org/wiki/File:21Club.JPG
Images_of_Money from http://www.flickr.com/photos/59937401@N07/5474825330/sizes/
t/in/photostream/
Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/
4912440039/sizes/l/in/photostream/