This document discusses the role of video in web marketing from a Web 2.0 perspective. It notes that Web 2.0 is about participation and interaction with real people. It argues that video has become the new standard for communication as it allows for expression and participation. The document promotes the use of video on websites like WellnessTV for both internal and external communication.

1. Giovanni Ciampaglia Web Marketing Manager Italy - 16 April 2008 Workshop Osservatorio Business TV 2008 Welnness TV - Technogym – The Wellness Company

2. Video & Comunicazione dal punto di vista del Web Marketing

3. CONTEXT: WEB 2.0

4. Web 2.0: The Internet as a platform

5. Web 2.0: a story of participation

6. Web 2.0: a story of Interaction…

7. Web 2.0: a story of YOUniverses

8. MARKETING & COMMUNICATIONS CHALLENGE

9. Opportunity: talking to people who want to hear from you

10. Real people… Real attention

11. THE ROLE OF VIDEO: EXPRESSION & PARTICIPATION

13. THE ROLE OF VIDEO: A NEW STANDARD

18. THE ROLE OF VIDEO: UNIVERSAL SEARCH

20. TECHNOGYM & VIDEO

21. WellnessTV – www.wellnesstv.tv

22. Internal & External Communication

29. Grazie Giovanni Ciampaglia Technogym – The Wellness Company www.technogym.com