SOLOMO has the ability to map and engage visitors in and around a physical location. The technology uses beacons to track how they travel and can reach them when they enter into a 'marked' zone using your apps. SOLOMO is now available to the European and Latin American markets and is very effective as a loyalty-program driver.

1. Smart Location Platform
Location Analytics and Mobile
Engagement with Permission
RETAIL OVERVIEW
SEPTEMBER 2014
POWERED BY:

2. CONFIDENTIAL | 2
Retail, Conferences & Trade Shows

3. SMART LOCATIONS
CONFIDENTIAL | 3
Reveal Undiscovered Experiences
SMART CONSUMERS
>84%
USE THEIR
DEVICE
<2%
OF ALL
LOCATIONS
Let’s bring
DIGITAL TOUCH POINTS
to the
PHYSICAL WORLD

4. CONFIDENTIAL | 4
Smart Location Platform: How It Works
What does your
Business Get?
What do your
Customers Get?
Local Engagement
& Experiences
Personal Engagement
& Experiences
Privacy Center
Real-Time
Mobile Analytics
Maps &
Wayfinding
Contextual Offers &
Content Delivery
API API
Infrared
Bluetooth
SOLOMO
BeaconTM
RFID
GPS
iBeacon
WiFi
Your
branded
app Web
Portal

5. CONFIDENTIAL | 5
ENGAGE
Where are customers in my location?
What regions did they visit?
What paths did they travel?
LOCATE
How many are near my location?
Who is in my location?
What are the peak times?
ANALYZE
How many Visitors and Visits?
How many are repeat visitors?
How long are they dwelling?
Real-time metrics

6. CONFIDENTIAL | 6
Smart Location:
From Personal Engagement To Improved Functional Areas
Customer
Service
Where are my
customers?
Where are my
coworkers?
Deliver Context
Specific Content
Interact with
Things Near You
Marketing/Advertising
 Greet customers upon arrival or
by name
 Deliver messages based on the
recipient's preferences
Customer Service
 Request feedback based on location
 Deliver second-screen experience
 Show visitors experts near them who
can answer questions
Workforce / Productivity
 Optimize Event Layout: Which regions are performing well,
which are causing roadblocks?
 Do I have enough event associates?
 What are the peak traffic hours and locations?
 Tag equipment to improve event deployment and tear
down.
Internet Of Things
 Connect employee badges,
guest nametags or booth
equipment to find items faster
or monitor usage.
Smart
Location
Workforce
&
Productivity
Marketing &
Advertising
Internet of
Things

7. CONFIDENTIAL | 7
Consumers Businesses
Anonymous
WiFi On
(App Not Necessary)
Traffic Analytics
Heat Maps, Dwell Time,
Visitors, Repeat Visitors,
Bounce Rates and much more
Checked-In
Check-In for Geo-Located
Content and Offers
(WiFi On, App Necessary)
Customer Connection
Two-Way Permissioned
Dialogue Providing Geo-Specific Content
and Offers
Signed-In
Sign-In for Personalized
Offers, Content and Experience
(WiFi Not Necessary,
App Necessary)
Personal Engagement
Access to Customer Identity,
Preferences, and Intent
SOLOMO ExchangeTM
Delivers Multiple Levels of Value
WELCOME TO
THE
EMPIRE STATE
BUILDING

8. CONFIDENTIAL | 8
RETAIL Use Cases
Workforce & Productivity Customer Service
• Personalized In-store Experience
• Second-screen Experience
• Find customers who want help
• Identify and personally assist
customers
Marketing & Advertising
• In-store offers
• Greet customers by name
• Present offers based on the recipient's
preferences
• The store offers you rewards in
exchange for sharing.
• Optimize Merchandising
• Which regions are performing well?
• Which regions are slipping?
• Do I have enough store associates?
• What are the peak traffic hours?
• Smart Staffing
• Staff the right type of people at the right time
• Region-specific traffic numbers

9. CONFIDENTIAL | 9
Real-Time Maps Transform the Customer Experience
In-Store Data Analytics Traffic Patterns Offer Optimization
Todd
Laura
Analytics
and CRM
Happy
Birthday!
Sweater
15% off!
Omar
Get ½off
a Tie
to go with the
Jacket in Your
Shopping Bag
Batman
Premier
FREE
MOVIE!

10. CONFIDENTIAL | 10
Smart Apps
Deliver location intelligence to mobile apps for
advanced capabilities and integrated experiences.

11. CONFIDENTIAL | 11
Heat maps & navigation
Help customers
navigate from current
location to where they
want to go

12. Localize the In-Store Experience
Identify Offers Personal Offers List In-Store Redemption
CONFIDENTIAL | 12
Geo Offers
Welcome to Men’s
Men’s Offer
Checked-In
Welcome Liz
Offer for Liz
Signed-In

13. CONFIDENTIAL | 13
Create Undiscovered Experiences: Retail
Increase Reach Through Personal Mobile Touchpoints
• Real-time maps dwell time, paths of
travel & time series trends
• Localized messages & offers w/ check-in,
1:1 marketing experience w/ sign-in
• 2nd screen digital signage messages &
way finding
• LOB applications to locate, identify &
engage with consumers and increase
length of stay by 7%
• Reduce asset loss through RFID tracking
by 10%
Location Analytics & Mobile Engagement with Permission

14. CONFIDENTIAL | 14
Increase Offer Reach and Decrease Cost per Lead
with Personal Mobile Touch points
CREATE UNDISCOVERED EXPERIENCES
Localized Content,
Push Notifications,
1:1 Experiences when
signed in
LOB apps to Locate,
Identify & Engage with
Consumers to increase
stay
Real-Time Maps,
2nd Screens
& Way-finding
Real-Time Analytics
Dwell Time, Region
Conversions
& Paths of Travel
Reduce asset loss
through RFID tracking
by 10%
RETAIL

15. CONFIDENTIAL | 15
Smart Cities

16. CONFIDENTIAL | 16
Creating a SMARTCity – Discover Madison

17. CONFIDENTIAL | 17
Creating a SMARTCity
Interactive Maps To
Discover New Locations
Contextual Offers
To Save Money

18. CONFIDENTIAL | 18
Creating a SMARTCity
Increase Foot
Traffic Conversion
Increase Basket
Size With Offers
Gather Analytics
Across Locations
Interactive Maps To
Discover New Locations
Contextual Offers
To Save Money

19. CONFIDENTIAL | 19
Creating a SMARTCity – Discover Madison
Increase Foot
Traffic Conversion
Increase Basket
Size With Offers
Gather Analytics
Across Locations
Interactive Maps To
Discover New Locations
Contextual Offers
To Save Money
There are over 1M
tulips @ the Capital
The Farmers Market
has 500k visitors per yr
Camp Randall was a
fort during the Civil War
The Madison Symphony
is the oldest in the
Midwest
Further
Community
Awareness &
Involvement

20. CONFIDENTIAL | 20
Getting STARTED
In cooperation with GCVC, we can offer on-site pilot testing, implementation and support in Europe
and Latin America with adaption to local languages, culture and privacy regulations:
Snorri H.
Gudmundsson
Marketing
Strategy
CONTACT
Luiz
Kemmer
Sales
Strategy
CONTACT
Mira
Hijova, CEO
Finance &
Investments
CONTACT