18. The Internet is Part of Our Lives
Pew Internet Survey - Dec. 2006
• U.S. adults - 70% use it
• World - 17% use it
• 91% of internet users
use e-mail
• 91% use search
engines
• 67% get news
• 66% visit a government
website
• 39% read blogs Photo: Kimi Iwasaki
http://www.flickr.com/photos/quimix/149816828/
19. Most Adults are Online
2000-2006
100%
85%
80%
80% 69%
60%
40% 31%
20%
0%
Age 18-29 Age 30-49 Age 50-64 Age 65+
Pew Internet Project Surveys, 2000-2006
21. Health & Social Issues Online
• 79% of internet users look
for health/medical
information online
• 58% go to a website that
provides info/support for a
specific medical condition
or personal situation
• 54% look online for news or
information about politics
• 30% look for
religious/spiritual info
Pew Internet Project Surveys
• 18% make a donation to a
charity online
Photo:WujekDobraRada
http://www.flickr.com/photos/wujek-dobra-rada/414458218/
22. Media Shift
Source: Blackfriars Marketing
http://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio
23. The Death of the 30
Second Spot?
Photo: you are your atman
http://www.flickr.com/photos/midlander/47670621/
24. Social Media Marketing
SOCIAL MEDIA
TO THE RESCUE!
With apologies to XKCD http://xkcd.com/c208.html
25. What can you do with
social media?
Communicate Collective Wisdom
Connect Customization
Collaborate/ Conversation
Co-Create Community
Collect/Categorize
All leading to the big C -- CHANGE!
76. How can these tools
lead to change?
Building awareness, spreading the word
Providing social support and motivation
Coordinating unified approach
Involving those affected by the problem
in creating the solution
Helping people take action
Customizing messages
Humanizing the issue
