25. Appendix Web 2.0 Online Communities in Consumer Financial Services Garrett Dodge Sara Greenbaum Dong Min Kim Asier Rufino 14 December 2006
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28. Selected Quotations Customization Community Collective Intelligence “ What better form of collective intelligence is there than a market.” - CISR Research Scientist “ In my communities research I have found that there are several types of communities cropping up online, customer service, product innovation, market research, and communities for commerce.” - hstrout, We Are Smarter “ It is also a very natural and healthy dynamic for a community to have many more 'readers' than people participating in the conversation or in the creation of media. You will find that this is the case in most communities online.” - Yaronb, We Are Smarter “ Widgets that have office functionality—and their inclusion on Intranet dashboards—is probably where Google, Microsoft and the smaller players like Pageflakes and Netvibes are heading.” - Richard MacManus, Tales from the Web 2.0 Frontier