A talk by Renaud Clarke about the advantages of building a social media brand online.

1. Building your social
media brand (and not
faceplanting)
Renaud Clarke
@renaudclarke

4. “Hitting the ground face first”

6. Ren child photo

7. You could lose...
£

9. Renaud
Clarke

13. English Genius

14. “Online english lessons”

16. “Cool english
lesson”

18. 1. UNDERSTAND your audience
2. Use Google Analytics Universal
3. Review simple things like Twitter followers

19. Ren’s top tips!
•
•
Start with insight
Make the most of the tools available to
you.

20. Northern United

21. “Buy Tickets”

22. “BUY tickets”

23. “BUY tickets”

25. 1. Think of why your using social networking
2. DON'T sell on social networking
3. If you do, think about relevant products

26. Ren’s top tips!
•
•
Encourage people to engage in a
conversation
Sell through recommendation and passive
exposure.

27. Optimal Energy

28. All the social media channels

29. 1. Don't over connect.
2. Get the right tool for the job!
3. Use the right social media CHANNELS

33. Ren’s top tips!
•
•
•
Create yourself a Google account and
Google+ profile
Add this little bit of code to your website
profile:
<a href=”https://plus.google.com/108291207599192163541?rel=author
”>Renaud Clarke</a>

35. 13,578,665
Plays

36. Dave Carroll video

37. The result...
•
Massive amounts of negative publicity off and
online
•
Company share price fell 10%
•
Cost investors $180m

38. Ren’s top tips!
1. Always respond
2. Respond as a brand
3. Respond to the issue - not every tweet on
it
4. Have a well thought out plan for your
response
5. Accept that there will always be negative
Nathan's

39. A final thought...

41. Renaud Clarke
www.atelier-studios.com
Renaud Clarke
@renaudclarke