How to avoid faceplants for HR

1. HR Faceplants
on social media
@renaudclarke
Renaud Clarke

3. “Hitting the ground face first”

5. Ren child photo

6. You could lose...
£

8. Renaud Clarke

12. How many have the following networks?
How many use networks to attract new candidates?
What content policy do you have in place?

13. 60%of people check social media before an interview
86%of people check a company website before an interview
How many people check your company website?
How many people check your social sites?

14. Off topic content which bares no relevance
Basic Mistake No 1.
What's the most popular HR image in 2013?

16. Internal staff posting content
Basic Mistake No 2.

17. You wouldn't let an Office Junior do a PR launch so why Social Media?
Plan your campaigns and content

18. Inappropriate Content
Basic Mistake No 3.

20. Dead pages
Basic Mistake No 4.
What are the number of dead
company profile pages?

21. Dead pages
70% of company pages are dead

23. Not dealing with followers
Basic Mistake No 5.

25. 13,578,665
Plays

26. Dave Carroll video

27. The result...
•
Massive amounts of negative publicity off and
online
•
Company share price fell 10%
•
Cost investors $180m

28. A final thought...
1. If you're going to do social media, do it well.
2. Make sure your content is separated across each
network
3. It's about a conversation not just about the good
times.

29. Renaud Clarke
www.atelier-studios.com
@renaudclarke
Renaud Clarke