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WassUp – May 10, 2011
LinkedIn launches developer platform, social plugins April 6 In March 2011, LinkedIn passed the 100 million members mark.
LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: share button (all plugins can be found at http://developer.linkedin.com/)
LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: member profile & full member profile
LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: company insider
LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: company profile
LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: recommend button
LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: login button
LinkedIn launches developer platform, social plugins /slide notes/ April 6 /what/ Following the example of other social networks like Facebook and Twitter, LinkedIn launched a developer platform making it easier to integrate its business platform of over 100 million members into websites. /details/ ,[object Object]
Easy to integrate plugins: share button, member profile, full member profile, company insider, company profile, recommend button (for companies or products), login button/comments/ Where LinkedIn used to be mainly a handy ‘rolodex’, it is in the process of re-inventing itself as a fully fletched social network for professionals. This makes it a very interesting platform not only for human resources, but also for B2B marketing. The addition of OAuth support and the login button will allow people to interact with brands using their professional identity rather than their ‘leisure’ identity.   /bookmarks/ ,[object Object],[object Object]
Bing opens up new Business Portal /slide notes/ April 11 /what/ Google has it, Facebook has it, now Bing (Microsoft) also has a business listing feature. The biggest differences are that Bing lets users create a mobile website and –more importantly- that unlike popular sites such as Groupon and others- Bing does not take a cut, or charge the business that wants to create a deal. /details/ This is what you can do in the Bing Business Portal: ,[object Object]
Identify key search categories where you want your listing to appear
Customize listings with enhanced details such as logos, photos, and more
Create a mobile Web site (and free QR Code)
Create a custom menu (restaurants and bars) for inclusion on a mobile menu
Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook
Authorize other users to manage your listings,[object Object],[object Object]
Facebook Studio /slide notes/ April 19 /what/ Facebook launched a website showing off the best marketing cases on the Facebook platform and providing resources on how to use Facebook for marketing. /details/ Facebook Studio includes: ,[object Object]
A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a Facebook Studio award.
A learning lab to understand the latest and greatest tools marketers can use to build their brands
An agency directory to filter campaigns by agency and brand/comments/ For marketers, this can be a great source of inspiration and a way to show off their campaigns. /bookmarks/ ,[object Object]
http://www.facebook.com/FacebookStudio,[object Object]
1 year after the Like button: the Send button April 25 The combined Like/Send button can be created via http://developers.facebook.com/docs/reference/plugins/like/
1 year after the Like button: the Send button /slide notes/ April 25 /what/ One year ago, Facebook launched the ‘like’ button. Now, it is being integrated in 10.000 websites per day with over 250 million users engaging with Facebook on external websites. The disadvantage of the like button however is that it shares stories on your wall with everyone. To solve this, Facebook now launches the ‘send’ button, allowing to share content with a small group of people. /details/ ,[object Object]
Users will not only be able to send content to the Facebook inbox of friends, but also to the wall of a group or via regular email.
A ‘send’ will also count as a ‘like’, which will grant the content more visibility on the users’ walls.
As for the like button, analytics will be available via Facebook Insights./comments/ A ‘send-to-a-friend’ feature is already present on most websites nowadays. For Facebook to offer this as an integrated, easy-to-use plugin is a logical move.
1 year after the Like button: the Send button /slide notes/ April 25 /bookmarks/ ,[object Object]
http://developers.facebook.com/docs/reference/plugins/like/,[object Object]
Facebook Questions May 2 The new version is more aimed at getting recommendations from friends instead of creating a vast database of knowledge.

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LUON WassUp - May 10, 2011

  • 1. WassUp – May 10, 2011
  • 2. LinkedIn launches developer platform, social plugins April 6 In March 2011, LinkedIn passed the 100 million members mark.
  • 3. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: share button (all plugins can be found at http://developer.linkedin.com/)
  • 4. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: member profile & full member profile
  • 5. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: company insider
  • 6. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: company profile
  • 7. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: recommend button
  • 8. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: login button
  • 9.
  • 10.
  • 11.
  • 12. Identify key search categories where you want your listing to appear
  • 13. Customize listings with enhanced details such as logos, photos, and more
  • 14. Create a mobile Web site (and free QR Code)
  • 15. Create a custom menu (restaurants and bars) for inclusion on a mobile menu
  • 16. Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook
  • 17.
  • 18.
  • 19. A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a Facebook Studio award.
  • 20. A learning lab to understand the latest and greatest tools marketers can use to build their brands
  • 21.
  • 22.
  • 23. 1 year after the Like button: the Send button April 25 The combined Like/Send button can be created via http://developers.facebook.com/docs/reference/plugins/like/
  • 24.
  • 25. Users will not only be able to send content to the Facebook inbox of friends, but also to the wall of a group or via regular email.
  • 26. A ‘send’ will also count as a ‘like’, which will grant the content more visibility on the users’ walls.
  • 27. As for the like button, analytics will be available via Facebook Insights./comments/ A ‘send-to-a-friend’ feature is already present on most websites nowadays. For Facebook to offer this as an integrated, easy-to-use plugin is a logical move.
  • 28.
  • 29.
  • 30. Facebook Questions May 2 The new version is more aimed at getting recommendations from friends instead of creating a vast database of knowledge.
  • 31.
  • 32. Questions was already available in a.o. English, but only now it also became available in Dutch.
  • 33.
  • 34.
  • 35. In order to keep on using their bookmarks afterwards, users have to opt-in to migrating their data over to ‘AVOS’, the new company of Chen and Hurley/comments/ On May 9, AVOS also bought ‘Tap11’, a business intelligence platform, at which time they uncovered a bit more of their plans: “Our vision is to create the world’s best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”
  • 36.
  • 38.
  • 39. RFID in action: Asics at New York City Marathon April click next for video RFID stands for ‘Radio Frequency Identification’, which allows for one-way communication (in contrast to NFC allowing for two-way communication).
  • 40.
  • 41.
  • 42.

Notes de l'éditeur

  1. http://www.youtube.com/watch?v=bkQJHjUD6rE
  2. http://www.youtube.com/watch?v=SnrzClsOlyU
  3. http://www.youtube.com/watch?v=MzX140m_eiQ