LUON WassUp Recap - June 2012 2. The Mobile Landscape

1. WassUp Recap
June 2012
Geert De Laet | Technology Evangelist
Twitter: @geertdelaet | hashtag #luonwassup
2 | The Mobile Landscape
1

2. 1. Tablets are taking over
2

3. March 8
Facts & figures | Tablet sales
118.9
million
tablets forecasted to be sold to end users
worldwide in 2012
98% increase from 2011 sales
Source: Gartner, April 2012
3

4. March 8
Facts & figures | Forrester heightens tablet expectations
105,7 million
30,4% of adults
Forrester heightened tablet penetration expectations because of low-cost
disruptors, workers driving consumer sales up and touch-plus tablets paving way for
Windows 8
4

5. March 8
Facts & figures | Market share estimates
Source: Litmus
5

6. March 8
Facts & figures | Demographics
Source: Litmus
6

7. March
Facts & figures | Solo Open Kitchen (BE)
9.93%
25.67%
2.78%
61.23%
90.07%
20.28%
desktop mobile
iPad iPhone iPod other
Mobile visits to solo.be, March 2012
7

8. March 7
The new iPad
click next for video
Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp
camera and 4G support
8

9. March 7
The new iPad
Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp
camera and 4G support
9

10. February 28
Google Play
Google reassembled the Android app store, along with Google Music and the Google
eBookstore, under the Google Play umbrella.
10

11. February 28
Google Play
click next for video
Google reassembled the Android app store, along with Google Music and the Google
eBookstore, under the Google Play umbrella.
11

12. April 24 & 25
I cloud, You cloud
Google Drive Microsoft Skydrive
• Integration with Google Docs • Integration with Office
• Multi-device • Multi-device
• Search capabilities • Public sharing
• 5Gb for free • 7Gb for free
• … • …
12

13. 2. Stepping into mobile
13

14. 2. Stepping into mobile
“Mobile First”
“ Mobile will ultimately be the way you provision
most of your services. The way I like to put it
is, the answer should always be mobile first.
- Eric Schmidt, CEO, Google -
14

15. 2. Stepping into mobile
“Mobile First”
“ We really need to shift to think
about mobile first....This is a
bigger shift than we saw
with the personal computing
revolution
- Kevin Lynch, CTO, Adobe -
15

16. 2. Stepping into mobile
“Mobile First”
click next for video
16

17. 2. Stepping into mobile
“Mobile First”
“ We’re just now starting to get
into mobile first and then web
second for a lot of our products.
What we’re finding is that the
designers on mobile are really
embracing the constraints
[and] that it’s actually teaching
us a lot about how to design
back to the desktop
- Kate Aronowitz, Director of
Design, Facebook -
17

18. 2. Stepping into mobile
So what is this “Mobile First”?
18

19. 2. Stepping into mobile
“Mobile First” | Preparing for mobile growth
The number of mobile-connected devices will exceed the
number of people on earth by the end of 2012.
Globally, mobile data traffic grew 2.3-fold over
2011, more than doubling for the fourth year in a
row.
In 2011, mobile data traffic was 8 times the
size of the entire global Internet in 2000.
1 “Mobile First” prepares you for the explosive growth and new opportunities
emerging on mobile today.
19

20. 2. Stepping into mobile
“Mobile First” | Embracing constraints
Flickr, Girl Meets Camera
2 “Mobile First” forces you to focus and prioritize your products by embracing the
constraints inherent in mobile design
20

21. 2. Stepping into mobile
“Mobile First” | Embracing constraints
Flickr, Girl Meets Camera
one eyeball
84% at home
80% during miscellaneous downtime
74% while waiting in lines or for appointments
69% while shopping
64% at work
one thumb
62% while watching TV
2 “Mobile First” forces you to focus and prioritize your products by embracing the
constraints inherent in mobile design
21

22. 2. Stepping into mobile
“Mobile First” | Building on new capabilities
3 “Mobile First” allows you to deliver innovative experiences by building on new
capabilities native to mobile devices and modes of use.
22

23. November 1, 2011
Google GO|MO
Google’s GO|MO site aims to help businesses easily create a mobile-friendly website
http://www.howtogomo.com/
23

24. November 1, 2011
Google GO|MO
Google’s GO|MO site aims to help businesses easily create a mobile-friendly website
http://www.howtogomo.com/
24

25. November 1, 2011
Google GO|MO
Google’s GO|MO site aims to help businesses easily create a mobile-friendly website
http://www.howtogomo.com/
25

26. 2. Stepping into mobile
Battle of the apps: web vs. native
Web or native?
Web apps offer greater reach and flexibility, but lack for example access to device features
26

27. 2. Stepping into mobile
Battle of the apps: web vs. native
Mobile Internet tasks for which US smartphone users use a mobile app vs browser
(src: Yahoo! and Ipsos, 2011)
27

28. 2. Stepping into mobile
Battle of the apps: web vs. native
Source: Worklight, 2012
28

29. 3. Tech Data Refresh case
29

30. 3. Tech Data Refresh case
Meet Refresh Magazine
4.500 contacts (IT resellers)
84% uses it to stay up-to-date
63% uses it in sales process
The printed Refresh magazine has been a solid sales tool for over 21 years.
30

31. 3. Tech Data Refresh case
But Refresh was experiencing difficulties
1 2 3
Resellers were looking 48% of the resellers
Vendors reallocated
for up to date content, prefer their informa-
marketing budgets
articles and promos tion digital
Over the years, everyone was turning digital and mobile… including the resellers
31

32. 3. Tech Data Refresh case
So we took on the challenge to…
create a cost-efficient cross- offer resellers a richer experience
platform publication
make Refresh more
increase and prove ROMI for segmented and
Tech Data and its vendors highly targeted
raise reach and
offer vendors additional
shareability
ways to communicate
32

33. 3. Tech Data Refresh case
The idea: Refresh 2.0 web app
A digital magalog that can be experienced on desktop, laptop, tablets and mobile
33

34. 3. Tech Data Refresh case
The idea: Refresh 2.0 web app
A digital magalog that can be experienced on desktop, laptop, tablets and mobile
34

35. 3. Tech Data Refresh case
Offering…
create a cost-efficient cross- offer resellers a richer experience
platform publication
make Refresh more
segmented and
increase and prove ROMI for highly targeted
Tech Data and its vendors
raise reach and
offer vendors additional
shareability
ways to communicate
35

36. 3. Tech Data Refresh case
The result
a multi-touch, personalized, direct sales tool
36

37. 3. Tech Data Refresh case
How we did it
1 Centrally managed content
37

38. 3. Tech Data Refresh case
How we did it
2 Web app built in HTML5, CSS3 and jQuery
38

39. 3. Tech Data Refresh case
How we did it
3 Responsive design to offer an optimal experience on every device
39

40. 3. Tech Data Refresh case
How we did it
4 Measurement & reporting
40

41. 4. Industry changes
41

42. May 22
Google acquires Motorola Mobility
From hardware to software, just like Apple
Patent war ammunition
Save Google TV
Tackle Android fragmentation
With the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and
30% of Androids current market share in the U.S.
42

43. October 3
Adobe acquires Nitobi/Phonegap
With this move, Adobe clearly shifts its mobile focus from Flash to HTML5
43

44. October 3
Adobe Edge
click next for video
With this move, Adobe clearly shifts its mobile focus from Flash to HTML5
44

45. Thank you for listening.
Now let’s talk.
Geert De Laet
Technology evangelist
gdelaet@luon.com
Twitter: @geertdelaet
http://www.luon.com
45