3. Brand Identification
Jumiais a one-stop online shop in Egypt
offers a wide selection of products including but
not limited to electronics, furniture, home
appliances and many more, bringing them right
to your doorstep, aims to become the biggest,
most professional and most customer-centric
firm in Egypt.
Competitive Advantages:
Most customers receive their orders within three
to six days of submitting them.
Mobile friendly site
Fashion blog
4. Business Goals & Objectives
Goal & Objective Strategy Tactics
- To be the most
professional e-
commerce site in
Egypt.
- Work on inbound
marketing (online)
- Transparency .
- Hire community manager
- Add customer service button to
Facebook page navigation bar
- How to buy from Jumia button to
Facebook page navigation bar
- reply on the posted problem how
did Jumia solved it
- Add cancel order feature on
website
- augmented reality.
- To be the preferred
reference for
technology goods as in
fashion
- Lead generation.
- Technology blog.
- Display ads.
- Social media ads.
- Increase the
awareness &trust in
e-commerce
- Awareness and
Suitable content.
- Add complain form with Consumer
Protection Agency(CPA).
- Blog user guide articles.
- flash downloadable magazine.
6. SWOT Analysis
Jumia.com
Strength Weakness Opportunities Threats
-Website:
- Clear &Up to
date web site
- News letter
subscribe offer
- App download
- Campaign
category
- wecare@eg.ju
mia.com
- Out of date
YouTube channel
- No compare
button
- Only fashion
blog
- Delay social
media reply
- Out bound
social media
strategy
- Weak Arabic
content in user
guides &unboxing
- The need for
how to use
guides
- Poor knowledge
about e-
commerce
- Low trust in the
ecommerce
7. Communication
Channels
Website
Social media
Facebook
Linked in
Twitter
Mobile
E-mail
Style :formal and semiformal
Voice: Arabic and English
8. Targeted Audience
Demographics
Age: 16- 40
Gender: female &male
Residential Area: All over Egypt
Physiographic Profile:
Single, married
Have an internet use knowledge
Busy to make shopping
Interests
Shopping online, technology, internet, new products ,
fashion,
9. Quarter’s Campaign
(Ramadan &Eid)
Fanous campaign:
Every day Jumia puts (fanous) in one of it’s product page
ad give hints during the day about the product in deferent
ways (questions, puzzle pic,…etc)
Every one find the fanous will get 50 EGP discount voucher
from Jumia
Signup is must to save the voucher to the account