Contenu connexe
Similaire à Purposeful Planning Collaboration Rendezvous 2013 (20)
Plus de Place2Give Foundation/Karma & Cents Inc. (20)
Purposeful Planning Collaboration Rendezvous 2013
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© 2013 Johnson Center for Philanthropy and 21/64 2
Next Gen Donors Activity
What is the name, age, gender (Male, Female, Transgendered), and
relationship status of your donor?
What kind of work do they do, professionally?
Where do they live now? Where are they from?
Where do they fund?
What kinds of causes are they passionate about?
What influences them?
Where did they learn about philanthropy?
How are they introduced to new organizations?
What role does technology play in their philanthropy? In their lives?
What resources do they offer to the causes they are passionate about?
How do they define success in their giving?
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© 2013 Johnson Center for Philanthropy and 21/64 4
New Economic Models
The Sharing Economy Latitude Research
The Creative Economy Richard Florida
New Wealth The Emergence Collective
The App Store Economy Digital Buzz Blog
Idea Economy iGenTribe.com
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Driven by Values, Not Valuables
Values drive these next gen major donors, not valuables –
values they often say they have learned from parents and
grandparents.
They fund many of the same causes that their families support
and use many of the same methods their families use, but are
interested in exploring new tools as well.
Most of all, they are ready to be donors – and all that the term
entails – now.
KEY FINDING #1
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They see philanthropic “strategy” as the major distinguishing
factor between themselves and previous generations.
They see previous generations as more motivated by a desire
for recognition or social requirements, while they see
themselves as focused on impact, first and foremost.
They want impact they can see, and they want to know that
their own involvement has contributed to that impact.
They want to use any necessary strategies, assets, and tools –
new or old – for greater impact.
Impact First
KEY FINDING #2
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© 2013 Johnson Center for Philanthropy and 21/64 17
They want to develop close relationships with the organizations or
causes they support in order to solve problems together with those
whom they support.
They have grown up volunteering, and they still want to offer their time,
but in meaningful ways.
Peer networks are where they learn about and share about causes and
experiences important to them. They believe that collaborating with
peers makes them all better donors, and extends their impact.
They want to give their full range of assets – their treasure, of course,
but also their time, their talents, and even their ties, encouraging
others to give.
Time, Talent, Treasure and Ties
KEY FINDING #3
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These next gen major donors are still figuring out who they will be as
donors. Many are in their twenties, experiencing a move from
adolescence to emerging adulthood and developing a sense of self.
They learn most from seeing and doing, or even hearing from others
about their own authentic experiences of seeing and doing.
Rather than waiting until the sunset of their lives to decide who they are
as philanthropists and what legacies they want to leave, these next gen
major donors actively craft their identities now and actively think about
their own legacies.
Crafting their Philanthropic Identities
KEY FINDING #4
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Generational Personalities
“The events and conditions each of us
experiences during our formative years
determines who we are and how we
see the world.”
–– Lynne C. Lancaster & David StillmanLynne C. Lancaster & David Stillman
When Generations Collide
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Traditionalists
1925-1945 75 Million
Events and Conditions
The Great Depression
Segregation
Holocaust
World War I parents, WWII
The Korean War
The New Deal
The G.I. Bill
Movies
Values and Traits
Patriotism, loyalty, selflessness
“Waste not, want not”
Save for a rainy day
Faith in community and institutions
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Baby Boomers
1946-1964 80 Million
Events and Conditions
Booming post-war economy
Television
Apollo 11 – Moon Landing
Civil rights movement
Women’s movement
Anti-war movement
Brown vs. Board of Education
JFK & MLK Jr. assassinations
Founding of State of Israel
Cold War
Six Day War
Values and Traits
Optimism and idealism
Equal rights and activism
Competition
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Generation X
1965-1980 46 Million
Events and Conditions
Watergate
Iran Contra
Downsizing of corporations
Latchkey kids
AIDS
Crack
Divorce rate tripled
Challenger explosion
Values and Traits
Skepticism (Government, Market
and Marriage)
Independence
Resourcefulness
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Generation Y/Millennials
1981-1999 76 Million
Events and Conditions
Oklahoma City
Columbine
September 11, 2001
Katrina and Rita
The Internet
Cell phones
Text and Instant Messaging
Social Networking
Values and Traits
Realism
Pragmatism
Diversity
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Case Studies
Ben & Michelle Family business, 40, 3 children
President of an upstream oil & gas company
Well educated and well travelled
Family patents on energy technology
Social impact investor
Winters in the Cayman Islands
Donates in excess of $100K annually
1
Gill Brothers Their Opportunity Foundation
Mid-30’s
Christian
Working class family
Hockey and sports
2
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Association of Baltimore Area Grantmakers
Association of Small Foundations
Bolder Giving
Council on Foundations
Council of Michigan Foundations
Emerging Practitioners in Philanthropy
Forum of Regional Association of Grantmakers
Grand Street
GrantCraft
Indiana Grantmakers Alliance
Jewish Communal Fund
Jumpstart
Liberty Hill Foundation
The Minneapolis Foundation
National Center for Family Philanthropy
Resource Generation
A network of partner organizations
helped gather data for the project:
The Next Gen Donors research project is a collaboration of 21/64 (2164.net)
and the Dorothy A. Johnson Center for Philanthropy (johnsoncenter.org).
The project is funded by the supporters of the Frey Chair for Family
Philanthropy at the Johnson Center, the Andrea and Charles Bronfman
Philanthropies, the Max M. and Marjorie S. Fisher Foundation, Grand Valley
State University and the Eugene and Agnes E. Meyer Foundation, and an
anonymous donor.
Acknowledgements