INSTAGRAM MARKETING - Visual storytelling and beyond

•

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With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?

Marketing

Table of contents
➔ A data-driven life
➔ Visual storytelling scenario
➔ Based activities
➔ Influencer marketing
➔ Instagram advertising
➔ Continuous improvement
➔ Beyond Instagram

Video
★ 60 Second Clips
★ View Counts
★ Channels
★ Live Stream
★ Instagram Stories
★ Stickers
Media
★ Pinch & Zoom
★ Instagram Galleries
Platform
★ Algorithm Changes
★ New UI
★ “Save” posts
eCommerce
★ Buy Buttons
★ “Shop Now” Features
Instagram’s Busy 2016

Number of monthly active users (in millions)

Regional distribution of desktop traffic to
Instagram as of February 2017, by country

Number of daily active Instagram users from
October 2016 to January 2017 (in millions)

Number of users in the US from 2015 to 2020

Leading fashion brands ranked by number of
Instagram followers as of February 2017

75%of Instagrammers take action
after being inspired by a post.

200M
people now use Instagram
Stories every day.

94%Articles that contain images
get 94% more view than
articles without.

19
Unicità
Ogni azienda è costruita in
modo differente. Le variabili
sono: il settore, dimensione
e ciclo-vita delle commesse,
il target di acquirenti, ecc.
A whole lot of video...

Start point
Key points
➔ Having a clear vision of
objectives and strategy
➔ High consistency
➔ Be familiar with your
followers
➔ Having a style guide

Content plan
1. Composition
2. Color palette
3. Font
4. Filters
5. Caption
6. Hashtag

Content plan
Tips
1. Use content generated
by users (Repost)
2. Include faces in the post
3. Share the best post from
Instagram to Facebook

authenticity | relevance | consistency | engagement

smaller influencer | target audience | high engagement

SHOP NOW INSTALL NOW SIGN UP LEARN MORE
Format

Continuous improvement thourgh
“Agile” process
PLAN
BACKLOG
PRIORITIZE
EXECUTE
MEASURE

Grazie!
Domande?
DANIEL CASARIN
FACEBOOK | INSTAGRAM | LINKEDIN | TWITTER
daniel@advmedialab.com
+39 345 5755352

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INSTAGRAM MARKETING - Visual storytelling and beyond

1. INSTAGRAM MARKETING Visual storytelling and beyond POLIARTE | DESIGN SCHOOL DANIEL CASARIN FACEBOOK | INSTAGRAM | LINKEDIN | TWITTER daniel@advmedialab.com +39 345 5755352

3. Table of contents ➔ A data-driven life ➔ Visual storytelling scenario ➔ Based activities ➔ Influencer marketing ➔ Instagram advertising ➔ Continuous improvement ➔ Beyond Instagram

5. Video ★ 60 Second Clips ★ View Counts ★ Channels ★ Live Stream ★ Instagram Stories ★ Stickers Media ★ Pinch & Zoom ★ Instagram Galleries Platform ★ Algorithm Changes ★ New UI ★ “Save” posts eCommerce ★ Buy Buttons ★ “Shop Now” Features Instagram’s Busy 2016

6. A Data-driven life...

7. Number of monthly active users (in millions)

8. Regional distribution of desktop traffic to Instagram as of February 2017, by country

9. Number of daily active Instagram users from October 2016 to January 2017 (in millions)

10. Number of users in the US from 2015 to 2020

11. Leading fashion brands ranked by number of Instagram followers as of February 2017

12. Monthly follower growth of brand Instagram profiles from January to December 2016

13. 75%of Instagrammers take action after being inspired by a post.

14. 90M photos shared everyday.

15. 200M people now use Instagram Stories every day.

16. Visual storytelling scenario

17. 94%Articles that contain images get 94% more view than articles without.

18. increase resolution

19. 19 Unicità Ogni azienda è costruita in modo differente. Le variabili sono: il settore, dimensione e ciclo-vita delle commesse, il target di acquirenti, ecc. A whole lot of video...

20. Based activities

21. 21 Create an identity

22. Start point Key points ➔ Having a clear vision of objectives and strategy ➔ High consistency ➔ Be familiar with your followers ➔ Having a style guide

23. Start point Key activities 1. Profile optimization 2. Create an editorial plan 3. Define time plan 4. Measure performance

24. Description Profile image Link Business profile

25. Content plan 1. Composition 2. Color palette 3. Font 4. Filters 5. Caption 6. Hashtag

26. Increase followers

27. Hashtag

28.

29. Content plan Tactics ★ Brand storytelling ★ Use Instagram models ★ Cross-promotion with stakeholder ★ Use analytics to identify content that generate more interaction ★ Drive users in the conversion funnel ★ Mix video & photos ★ Use Instagram Stories

30. Content plan Tips 1. Use content generated by users (Repost) 2. Include faces in the post 3. Share the best post from Instagram to Facebook

31. authenticity | relevance | consistency | engagement

32. Real conversations it’s the best way to increase followers and love for your brand.

33.

34. Influencer marketing

35. Influencer marketing stats

36.

37.

38. Content Marketing Content is at the center of the value exchange between business and buyer. Jesse Noyes, Kapost Influencer Strategy Incorporating influencers in your content facilitates reaching news audience with brand messages that are credible and trusted. TopRank Marketing

39. smaller influencer | target audience | high engagement

40.

41. Instagram advertising

42. SHOP NOW INSTALL NOW SIGN UP LEARN MORE Format

43. Instagram < - > Facebook

44. Facebook target audience

45. Continuous improvement

46. Continuous improvement thourgh “Agile” process PLAN BACKLOG PRIORITIZE EXECUTE MEASURE

47. Periodic A/B Test

48. Full funnel approach campaigns

49. Align campaigns

50. Beyond Instagram