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Get Paid to
Promote Yourself

Geoff McDonald @IdeasArchitect
Free

Listen to the Podcast-Audio
http://geoffmcdonald.com/promote-yourself/
Part 1

The Marketing Blindspot

Geoff McDonald @IdeasArchitect
Promotion Costs Money!

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
Ads, Brochures, PR

Geoff McDonald @IdeasArchitect
Lifetime Customer Value

http://www.facebook.com/GeoffMcDonaldcom
The Holy Grail
Geoff McDonald .com / Blog
Expense or Income?

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
See Things Differently x4

Geoff McDonald @IdeasArchitect
The Holy Grail
Sometimes we find incredible answers in unlikely places
The Holy Grail
Are you part of our cult?
Part 2

What are you promoting?

Geoff McDonald .com / Blog
$$$

Relationship

The Ideas Marketing Curve
$$$

Relationship

The Ideas Marketing Curve
$$$
High

Low
Free
Relationship
All Roads Lead to Rome
$$$
Consult

Workshop
Webinar
Relationship
Ideas Marketing : My Business
$$$
High

Low
Free
Relationship
Paid to Promote : Your Best Opportunity
$$$

Low
Free
Relationship
Up the Curve : From Free to Fee
$$$
High

Low

Relationship
Down the Curve : From High To Low
Make it good enough to sell

Key Principal : Move Up The Curve
50 Visual Book Summaries available at : BookRapper.com
$$$

Low
Free
Relationship
From Free to Fee V From Fee to Free
Productize Your Service

Key Principal : Move Down The Curve
Sell Your Service Without you Being There
Part 3

Are you shy and lazy?

Geoff McDonald .com / Blog
How do you get paid to
promote your services?

Geoff McDonald @IdeasArchitect
Geoff McDonald @IdeasArchitect
Books are dying!
http://www.facebook.com/GeoffMcDonaldcom
Books are lazy and shy!
Geoff McDonald @IdeasArchitect
Are your products
shy and lazy?

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
Passive

Geoff McDonald @IdeasArchitect

Active
Which Sells More?
Which Sells More?
The Web has changed!
Passive

Major Product Trend

Active
What do these three things have in common?
What am I selling?

Geoff McDonald @IdeasArchitect
http://www.facebook.com/GeoffMcDonaldcom
Public

Passive

Active

Private
Public

Passive

Active

Private
Public

Passive

Active

Private
Public

Passive

Active

Private
Public

Passive

Active

Private
Create an Active Product

Geoff McDonald @IdeasArchitect
Create a Public Product

http://www.facebook.com/GeoffMcDonaldcom
a BIG opportunity

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
The easiest opportunity

Geoff McDonald @IdeasArchitect
The easiest opportunity

Geoff McDonald @IdeasArchitect
The easiest opportunity

Geoff McDonald @IdeasArchitect
Part 4

What’s Next

Geoff McDonald .com / Blog
Make it good enough to sell

Four Principles to Get Paid To Promote Yourself
Productize Your Service

Four Principles to Get Paid To Promote Yourself
Create an Active Product

Four Principles to Get Paid To Promote Yourself
Create a Public Product

Four Principles to Get Paid To Promote Yourself
Free

Listen to the Podcast-Audio
http://geoffmcdonald.com/promote-yourself/

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Get Paid to Promote Yourself