How to Market to Generation-Y

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Presentation from MIchael McQueen, author of "The New Rules of Engagement", delivered to Digital Wollongong on November 3rd 2010.

Business

Marketing to
Generation Y
by Michael
McQueen

Generations of the
20th
Century
Description Birth years Current age
Builders Early 1900s – mid 1940s Over 65
Baby Boomers Mid 1940s – Mid 1960s 45 – 64
Generation X Mid 1960s – Early 1980s 29 – 44
Generation Y Early 1980s – Late 1990s 10 – 28
Generation Z Late 1990s - ? Age 9 & under
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 Defining Attitudes of Gen Y
1. Truth is Relative
2. Life is mean to be Easy
3. Respect must be Earned
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 Defining Attitudes of Gen Y
4. I don’t care how much you know
till I know how much you care
5. Communication is about
function not form
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

Marketing to Generation Y
1. Communicate
through them
not to them
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 keys to
Successful
Viral Campaign
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 keys to Successful
Viral Campaign
1. Entertaining
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 keys to Successful
Viral Campaign
2. Shocking or surprising
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 keys to Successful
Viral Campaign
3. Random
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 keys to Successful
Viral Campaign
4. Effortless
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

5 keys to Successful
Viral Campaign
5. Real
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

2. Use Stories to Persuade
and Educate
3. Beware of Online
Boundaries
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

Michael McQueen
The Nexgen Group
___________________________________________________
info@thenexgengroup.com
Phone: 1300 701 915
www.TheNexgenGroup.com
© 2010 The Nexgen Group Pty Ltd
P: 1300 701 915
www.TheNexgenGroup.com

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How to Market to Generation-Y

1. Marketing to Generation Y by Michael McQueen

2. Generations of the 20th Century Description Birth years Current age Builders Early 1900s – mid 1940s Over 65 Baby Boomers Mid 1940s – Mid 1960s 45 – 64 Generation X Mid 1960s – Early 1980s 29 – 44 Generation Y Early 1980s – Late 1990s 10 – 28 Generation Z Late 1990s - ? Age 9 & under © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com

4. 5 Defining Attitudes of Gen Y 4. I don’t care how much you know till I know how much you care 5. Communication is about function not form © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com

14. Michael McQueen The Nexgen Group ___________________________________________________ info@thenexgengroup.com Phone: 1300 701 915 www.TheNexgenGroup.com © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com

How to Market to Generation-Y

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