Geoffrey Colon discusses the need to disrupt traditional content marketing approaches and instead focus on authentic connections with audiences through storytelling and participation. He advocates understanding people's emotions, needs and experiences in order to create relevant content that differs from the noise. Colon also stresses the importance of being a marketing generalist that utilizes diverse tools like search, social media, and influencers to engage in two-way conversations with audiences.
23. Authenticity…
Authenticity is the degree to
which one is true to one's
own personality, spirit, or
character, despite external
pressures. A lack of
authenticity is considered in
existentialism to be bad faith.
@djgeoffe
25. We Share Via Biologically-Rooted Logic &
Emotions…
Biologically we are wired to
share. Not just food, water and
resources, but information too.
The section of the brain called
the bilateral TPJ is dedicated to
what other people think and
feel.
The TPJ allows the association
of emotions to events or
individuals, aiding in the
decision making process.
@djgeoffe
26. We Share Via Storytelling…
Storytelling was an ancient
form of sharing. We had to
share in order to survive.
Our past is prologue.
@djgeoffe
27. And Enhance with Storymaking via Actions
Made By Groups of People…
Real Life Examples:
#OccupyWallStreet
#Ferguson
#BlackLivesMatter
#NoSyrianRefugees
#Anonymous
#GrowthHacking
#LeanStartup
#disruptivefm
#PPCChat
“We use other people's brains to navigate the world: to
acquire skills and practices, and to access knowledge
systems of long-dead strangers. We call this 'culture'.”
― Mark Earls
@djgeoffe
28. Top Down Communication is Strong Tied
but S L O W…
Top Down Usually Uses Closed
networks at specific audience
e.g., Direct Messages,
Facebook Messenger,
WhatsApp, SMS Text, Email
(Internal)
Network Communication
Usually Uses Open networks.
Information spreads quicker,
e.g. Facebook, Twitter,
Instagram, Tumblr, Snapchat
and then can be discovered via
search: Bing or Google@djgeoffe
29. When We Participate We Must Think of
Groups Rather Than Individuals…
CMO
Chief Digital Officer
Marketing Director
Marketing Manager
Search Marketing Manager
Social Media Manager
Marketing Department
Digital Marketing Team
Search Engine Marketing Team
Paid Advertising Team
Social Media Marketing Team@djgeoffe
30. Why Do We Still Use “Spray and Pray?”
@djgeoffe
31. When There Is A Better People-Centric Way?
@djgeoffe
44. Live the Culture, Understand the Audience,
Concentrate on Feelings…
@djgeoffe
45. Utilize Your Matrix of Tools…
1. People
2. Distribution to a Targeted Audience Based on Context
3. Diversified Content Creation
4. Content Measurement
5. Audience Evolution as a Result of Behavioral Change
Due to Technology
@djgeoffe
46. Put Them Into Action As a Marketing Generalist…
1. Search
2. Social
3. Email
4. Post-Digital
5. Influencers
6. Video
7. Thought Leadership
8. Customer Listening
@djgeoffe
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
Maslow’s Hierarchy of Needs
Maslow’s Hierarchy of Needs
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
In order to be shared, things need to be seen
Things need to be shared based on weak ties
In order to be shared, things need to be seen
Things need to be shared based on weak ties
In order to be shared, things need to be seen
Things need to be shared based on weak ties
In order to be shared, things need to be seen
Things need to be shared based on weak ties
In order to be shared, things need to be seen
Things need to be shared based on weak ties
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
In order to be shared, things need to be seen
Things need to be shared based on weak ties
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
In this world of audience fragmentation, the foundation of marketers’ media strategies will have to be built first on finding, aggregating and communicating with specific people, not funding specific content. Without the attention certainty that monopoly distribution played in analog media, it won’t be good enough in the digital world to base the foundation of a media strategy around picking great content. Media buying will look more like requests for very specific types of consumers, and the content or context will become much more secondary. In fact, as has happened in search and online display, media buying overall may become much more about looking for specific types of audiences and specific desired results, and content and context might fall entirely out of the order.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
How do you find your core group of early adopters who will be your most loyal customers?
How do you use analytics as a core part of your planning and results measurement strategy?
While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization?
Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style?
How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.