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Paul Rand brand identity of NeXT.

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Geoffrey Dorne
Geoffrey Dorne

In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.

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Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.
Paul Rand brand identity of NeXT.

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