Maximise your video ROI by following these tricks from experts in the App and video marketing industry.

1. Orama’s video for our collaborative app ZOHO Pulse has been watched over 100,000
times since launch and is helping draw viewers to our website and convert traffic into
subscribers.
Raffic Aslam,
Creative Director, Zoho
Pictures from Shoot for Zoho.com – 10 Million Users

2. Tech Looks Even Smarter On Film
• Boost traffic and downloads: MagicSolver increased its conversion rate with Orama’s
videos
• PR appeal: Our videos have been featured in BBC Click, CCTV (Chinese National TV),
AppleDaily (Taiwan) Le Monde, Le Parisien, and more
• Attract investors: On Kickstarter, projects with a video have a 50% higher success
rate. On Crowdcube video is required.
“Gaming
is
the
industry
that
dominates
on
YouTube”
Pixability
Report
–
February2014

3. An integrated solution for Tech & App Videos
• Creation
• Scripts, Storyboards, Storytelling
• Filming or capture of actual screen footage
• Animation
• Voices
• Optimization
• Video SEO
• YouTube optimization and channel management
• Content management
• Performance
• Reporting and analytics
• Consulting
• Guaranteed views and engagement

4. Shooting for success:
video marketing in the
mobile app economy
Picture taken from Mobile apps, such as video Clash of Clans advert
games, have now realised
there is an audience in video
marketing.
This game even runs
commercials on television.

5. An example where your app could be
promoted...or not, if you are not in the top
list.
How will you make yourself stand out?

6. Mechanisms that will spread your mobile app games:
challenge friends, reward achievements, incentivise
sharing

7. Recently, App
Previews have
included App
trailers, making it
a new vital
element in your
marketing
strategy
à

8. Click Through Rate, Mobile Ad Formats
1,10%
3,00%
13,40%
Banner
Ads
Inters<<als
Video

9. Framework
for
ROI
ex:
KONY
Awareness
Apprecia<on
Advocacy
Ac<on
Get Watched!

10. ROI: The 4 As- IAB
Get Watched!
awareness
appreciation
action
advocacy
awareness
Awareness of social
media platform
appreciation
Engagement and
appreciation of
content on social
media platform
action
Solicits a response or
influences purchase
behaviour in some way
APPRECIATION
advocacy
Creates WOM or
stimulates
advocacy
KPIs can be assigned to one or more of these 4 As
to tell a bigger story
Define and measure
core KPI metrics by
social media platform
(soft metrics & hard
financials)

11. Framework
for
ROI
ex:
KONY
Awareness
Appreciation
Advocacy
Action
Get Watched!

12. Video ROI: KPI
Awareness
Watch time
Appreciation
Likes
SUBSCRIBERS
Views/subs
Advocacy
Shares
Comments
Views = Proxy
Action
Downloads
Click
Get Watched!

13. 1%
of
videos
on
YouTube
will
reach
1000
views
Get Watched!

14. The traditional process
(TV)
Marketing Video
Concept Production Broadcasting
choice ROI?
Get Watched!

15. At
Orama.tv:
>12K
views
on
average
<1K
views
when
we
“just
film”
Get Watched!

16. A new process for online
Marke<ng
Video
Concept
Broadcas<ng
Produc<on
choice
Op<miza<on
ROI
YouTube
Vine
Self
Hos<ng
Of
Channel
Of
Videos
Get Watched!

17. The social video world
UGC
+
Views
Link
building
Engagement
SAAS
+
Control
SEO
Call
to
Ac<on
Yourself?
Everywhere?
(seeding)
Get Watched!

18. Hosting in practice
To YoutuBE
or not
To YoutuBE?
Get Watched!

19. The social video world
Best
for
AWARENESS
ADVOCACY
Aim
for:
• Views
• Subscribers
growth
Best
for
ACTION
Aim
for:
• Educa<on
• Ac<on
Get Watched!

20. Hosting in practice
To YoutuBE
or
To Wistia?
Get Watched!

21. Getting closer to the
ACTION
Get Watched!

22. Content & Format
The mediocre teacher tells.
The good teacher explains.
The superior teacher
demonstrates.
The great teacher inspires.
William Arthur Ward
Get Watched!

23. Storytelling
The mediocre VIDEO tells.
The good VIDEO explains.
The superior VIDEO demonstrates.
The great VIDEO inspires.
ReelSEO
Get Watched!

24. Content management:
Orama.tv case studies
Growth: Unlocked
• Webinars: unlisted
• Tutorials: unlisted
• Keep the promotional videos and case studies on YouTube
• Improve content
Get Watched!

25. Content management:
Orama.tv case studies
Sustainable growth
• Optimize channel
• Create content strategy and calendar
• Standardize production values
• Improve formats and story
Get Watched!

26. Summary
Video marketing
• Is here to stay
• Is effective
• Getting bigger
Go beyond viral
• Grow your community
• Scale your relationships
• Mix data with emotions, visuals,
personal connections
Never “just post” a video
• Optimize
• Measure
• Iterate

27. Contact Details
George Osborn
george@mobilemavericks.eu
Twitter: @MobileMavs
Newsletter: bit.ly/mmvnews
George Aliferis
george@orama.tv
Twitter: @OfficialOrama
Newsletter: bit.ly/1uVGxAl
Get Watched!