Three key trends will take center stage in 2014, including microtargeting through better analytics and the continued acceleration of The Internet of Things.

1. Online Marketing
in 2014
Marketing 623
George Mason University
Dec. 2013

3. George Bounacos
•
COO at Silver Beacon Marketing since 2008
•
Mason Alum ‘01
•
Coached / Judged SOM498 for 10 years
•
6th invite to speak to a Mason class

4. Takeaways for 2014
•
The Internet of Things disrupts all
messaging
•
Microtargeting is Real
•
Don’t ignore organizations with Big Cash

5. The Internet of Things
•
Real
•
Here
•
Changes all messaging, not just marketing

6. Kevin Ashton & Hazelnut Oil of Olay

7. Learn the 6 Webs Theory
Near Web
Here Web
Far Web
Weird Web
B2B
D2D
Your Laptop
Mobile Device
Multi-user Screen
Human-dev interface
Logistics, banking
Device to Device

8. All 6 Webs Exist Today
…but they weren’t in wide use as late as 8
years ago according to the MIT Technology
Journal.

10. Bill Gates said in 2005...
“Understand that this [Bluray] is the last physical
format there will ever be.”

11. Takeaway 1
The Internet of Things
disrupts all messaging

12. Let’s Talk About That
How do we message now?
How does that change in the Internet of
Things?

13. Microtargeting is Real

14. My late 2008 NY Presentation
1. Your ISP sells data about your web habits
2. Your search engine collects data about…
3. Your cable company knows….
4. Marketer can determine...in 30 minutes or
less with free tools

15. Microtargeting - Heap Analytics

16. Microtargeting - Lytics.io
Your data + their data = Personal data

17. Microtargeting - Nectarom

18. 2012 Presidential Election

19. So Effective It Is Now

20. Takeaway 2
Microtargeting is Real
(and inexpensive)

21. Big Cash Allows Rebuilding

22. What Disney Bought

23. Disney’s ESPN & ABC subsidiaries
Distribution channels for:
•
•
•
•
•
⅓ of traditional primetime TV
Mainstream video news organization
Monday Night Football
NBA, baseball, other sports
All of the content Disney owns

24. Big Cash at Tech Giants
Microsoft
$80 billion
Google
$56 billion
Apple
$40 billion
Facebook
$9 billion
Amazon
$8 billion

25. Device battles
•
Borrow library book on Amazon Kindle
•
Use Apple iPhone or Google tablet
And Facebook & Microsoft are still looking.

26. Takeaways for 2014
•
The Internet of Things disrupts all
messaging
•
Microtargeting is Real
•
Don’t ignore organizations with Big Cash

27. Sources
1.
The Internet of Things, Wikipedia - http://en.wikipedia.org/wiki/Internet_of_Things
2.
Kevin Ashton May Change the World, RFID Journal https://www.rfidjournal.com/purchaseaccess?type=Article&id=169&r=%2Farticles%2Fview%3F169
3.
ETC: Bill Joy’s Six Webs - http://www.technologyreview.com/view/404694/etc-bill-joys-six-webs/
4.
The Internet of Everything in Motion - Cisco - http://newsroom.cisco.com/featurecontent?type=webcontent&articleId=1208342
5.
Bill Gates Quotes, Wikiquote - http://en.wikiquote.org/wiki/Bill_Gates
6.
The Next Generation of Digital Analysis Tools, Online-Behavior.com http://online-behavior.com/analytics/digitalanalysis-tools
7.
Financial data for cash on hand - https://www.google.com/finance

28. Images
AOL Logo - http://ir.aol.com/phoenix.zhtml?c=147895&p=irol-news&nyo=0
Ashton, Kevin - The Legacy Project - http://www.thelegacyproject.co.za/kevin-ashton-tech-pioneer/category/#prettyPhoto
Disney logos - https://mediamonorail.disney.com/TWDC%20Logo%20-%20No%20Mickey%2001%20Black.png
Heap Analytics Screenshot - https://heapanalytics.com/img/feature_users.png
Internet of Everything - Cisco - http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342
Lytics Screenshot - http://lytics.io/company.html
Nectar Screenshot - http://www.youtube.com/watch?v=hQV3LYm7_sU
Netflix logo - http://blogs.forrester.com/nigel_fenwick/11-09-19-netflix_can_a_company_really_be_this_inept_and_succeed
Obama 2012 Logo and OFA logo - http://www.barackobama.com/?source=action-bar#get-the-latest

29. Online Marketing
in 2014
George Bounacos, Silver Beacon Marketing
george@sbmteam.com
@georgebounacos