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Increasing Membership With New Media

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George Dearing
George Dearing

Presentation given by panelists at the recent DigitalNow Conference in Orlando. Contact George Dearing for questions about Telligent's work with the National Breast Cancer Foundation.

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FACEBOOK, LINKEDIN, TWITTER, ONLINE COMMUNITY, ETC. Increasing Membership with New Media
Introductions ,[object Object],[object Object],[object Object],[object Object]
Word of Mouth Marketing ,[object Object],[object Object],[object Object]
How Do We Use New Media to Market Membership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So how do you build trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get connected everywhere…
[object Object],Case Study
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
In Search o the O ficial ENA Facebook Group
 
 
 
 
 
[object Object],[object Object],Case Study
Quick Snapshot // NBCF “ NBCF accomplishes its mission through initiatives such as the National Mammography Program (NMP), Beyond the Shock educational video, MyNBCF online community , and the Early Detection Plan.” We provide funding for RESEARCH to find the cure for breast cancer We increase awareness through EDUCATION We provide MAMMOGRAMS for those in need
Developing A Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing The Digital Footprint ,[object Object],[object Object],[object Object],Image Credit //
Facebook // Marketing & Communications ,[object Object],[object Object],[object Object],[object Object]
Twitter / Microblogging ,[object Object],[object Object],[object Object]
Social Networking / Twitter ,[object Object],[object Object]
Content Aggregation Via Alltop ,[object Object],[object Object],[object Object]
Using Community To Connect, Collaborate, & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communities Of Interest // Groups ,[object Object],[object Object],[object Object],[object Object]
Value Drives Usage And Loyalty ,[object Object],[object Object]
“ The Reporting Aspect For Us Was Huge” ,[object Object],[object Object],[object Object],[object Object]
Community Strategy Drove Results ,[object Object],[object Object],[object Object]
The Future // Mobile, Mashups, Micro-communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study AMITH NAGARAJAN CHIEF EXECUTIVE OFFICER APTIFY
Social Network Overview ,[object Object],[object Object],[object Object],A Social Network is good for members. A Social Network tied to an AMS is great for members!
Social Network Approaches
Integrating Social Media with an AMS ,[object Object],[object Object],[object Object],[object Object],Member Benefits
Integrating Social Media with an AMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Associations
Integrating Social Media with an AMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples
Pitfalls/Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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