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1. FILMPOSTER ANNOTATIONS
We see the maintitle of the filminthe bottommiddle of the movie poster andisthe biggestpiece of
texton the poster.Thisisdone to showitis the mainfocusof the posterand make people aware of
the title of the film. Alsoitisinwhite tomake it standout further.
We alsosee the big Hollywood A-listerswhoare starringinthe movie prevalentonthe posterwith
theirnamesabove theirimages.These actorsare includingstarssuchasRobertDe Niroand Al
Pacino.The imagesof these actorsare quite large and take upthe majorityof the page.Thisisdone
because theyare bignamesinthe film industry andhave staredinpreviouslysuccessful filmsfrom
the similargenressuchasThe GodfatherandThe Godfatherpart 2. Therefore fansof the crime
genre will recognisethisand be more temptedtowatchthe film, astheyare confidentthese actors
will produce amovie toa similarstandardas theirprevious productions.The charactersonthe
posterare presentedasextremelyseriousand dangerous.Forexample, theyare mainlycolouredin
dark colourssuchas blackand grey.The colourblack can have connotationsof powerandauthority
therefore transmittingthesetraitstothe characters shown.Also we see RobertDe Niro’scharacter
wearingsunglasses,which couldshowhow he triestohide hisidentityandisa verymysterious

2. character. It couldalsoindicate tothe audience thatthe character isa criminal, ashe wantsto stay
hiddentohelphimgetawaywithcrimes.
There are fewcoloursused butthey give aclear contrast betweenthem.The maincolourusedisa
lightblue.Thisissignificantasthe title of the movie isHeatand yetthe lightblue givesconnotations
of cold,whichisindirectcontrast withthe title of the movie.Thiscouldrelate tohow these
characters manage to keeptheircool eveninhotsituationsandperhapsthisiswhatmakesthemso
goodat whattheydo.The colouralsointensifiesthe charactersseriousnature whichlinksthe
characters expressions,costume andcolouring, asitconnotestheyare as cool as ice and do not
make manyrash mistakes. We alsosee the twomaincharacters side byside.Thiscouldconnote
howtheyare inverydifferentcircumstances.Forexample,inthiscase Al Pacino’scharacterisa
police detective whofightsforjustice,whereasRobertDe Niro’scharacteris a criminal mastermind
whofightsforhisown personal goals.Thisshowsthe audiencethe twocharactersare ondifferent
sidesof the fence butit alsoshowstheyhave some similaritiesastheyare bothpresentedina
similarway.Alsointermsof propswe see a man holdinganassaultrifle inthe middle of the poster.
Thisshowshowthe charactersare extremelydangerousandhow the movie isfocusedoncrime.