4. SEO
vs
PPC
●
Long-Term > It takes time to
see organic results
●
Instant > After setup, results
are almost immediate
●
A gradual process to
improve results over time
●
●
Requires ongoing
optimization
Requires management to
ensure budget is properly
allocated (can be costly if not
careful)
●
Once budget is stopped, so
does traffic and results
●
Results continue even after
work stops (budget ends)
http://unbounce.com/ppc/seo-vs-ppc-infographic/
5. Keywords
A term on which advertisers bid to trigger their paid search ads to
be shown to relevant users.
Search Query
Keyword
6. Acronyms, Acronyms
PPC ... Pay Per Click
CPC ... Cost Per Click
CPM ... Cost Per Thousand (Impressions)
CPA ... Cost Per Acquisition (or Action)
CTR ... Click Through Rate
SEO ... Search Engine Optimization
SERP … Search Engine Results Page
http://searchengineland.com/a-paid-search-glossary-33798