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Brazilian
Business
Perspec/ve

                     2009/2010


5/10/09
            GERALDO
BARBOSA
ASSOCIADOS
   1

Agenda


     World
Crisis
Form

• 
     Consequences
for
Brazil

• 
     Brazilian
Macroeconomic
Overview

• 
     Main
Impacts
by
Sector

• 
     Conclusions

• 
     RecommendaJons

• 


5/10/09
           GERALDO
BARBOSA
ASSOCIADOS
   2

WORLD
CRISIS
FORM


      About
a
year
ago
the
RBS‐Royal
Bank
of
Scotland
paid
US$
100
billions
to
acquire

• 
      ABN
Amro,
last
December,
the
bank
could
have
boughten:


  Ci/bank
US$
22,5
billions



  Morgan
Stanley
US$
10,5
billions


  Goldman
Sachs
US$
21
billions



  Merrill
Lynch
US$
12,3
billions



  Deutsche
Bank
US$
13
billions



  Barclays
US$
12,7
billions



      And
would
have
a
change
of
US$
8
billions,
to
buy
GM,
Ford,
Chrysler,
and
the

• 
      Honda
F1
racing
team.


Source:
Octávio
de
Barros/Bradesco





5/10/09
                              GERALDO
BARBOSA
ASSOCIADOS
                      3

Consequences
for
Brazil

     Lower
asset
value,
reducJon
on
credit/investments

• 
     Lower
commodity
prices
impacJng
currency

• 
     Lower
growth
in
2009/10
(recession?
How
long
will
take
to
recover?)

• 
     Severe
impact
on
exporters,agriculture,mining&metals,aviaJon

• 
     WhAT’S
working?,consumer
goods,automobile,energy,telecom,BANKING

• 
     Government:

• 
        posiJve:
lower
interest
rate,
infrastructure
(PAC),
more
expending,
sJmulus‐
             housing
and
automobile,
sJmulus
for
credit
official
Banks,
inflaJon?









negaJve:
bad
expending,
worst
fiscal
results,
lower
trade
balance,
inflaJon?










HOW
to
transform
Crisis
into
Opportunity
?


5/10/09
                         GERALDO
BARBOSA
ASSOCIADOS
                           4

Macroeconomic
Overview
    Source:
Tendências/Bradesco









BRASIL
                                                             







2009

                        










2007
              










2008


InflaJon
(IPCA)
         4,46%
                        6,19%
             4,30%


GDP
                    5,42%
                        5,05%
             ‐
0,5%


Currency
R$/US$
        1,78
                         2,38
              2,00


Interest
Rate(Selic)
   11,25%
                       13,75%
            8,75%


Trade

Balance
         40
Billions
                  24
Billions
       15
Billions

Surplus





5/10/09
                           GERALDO
BARBOSA
ASSOCIADOS
                           5

Financial
Impact

•  Currency:
reverse
correlaJon
between
CRB
and
currency
2009.


































(
240
points
of
Commodity
Research
Bureau
Index
is
equivalent
to
an

     average
of
R$
2,30/US$,
source
Bradesco
)





•  Capital:

credit
?,
investment‐longer
ROI,





















Cash
is
King.


•  Financing:

private‐equity,

BNDES/Public
Banks,


































IPO’s
(selecJve/2*semester),
M&A,
suppliers.


5/10/09
                       GERALDO
BARBOSA
ASSOCIADOS
                      6

Companies
Impact

     Lower
Growth
in
2009‐2010

• 
     Cost
Increase,
difficult
to
raise
prices:
R$/US$

• 
     ReducJon:
expense/headcount/InvesJment

• 
     SELECTIVE
gain
of
share,
Internet
potenJal

• 
     Opportunity:
ProducJon
in
Brazil,
“low
end”

• 
     Government
Segment
with
high
demand.

• 


5/10/09
             GERALDO
BARBOSA
ASSOCIADOS
       7

Conclusion


     2009/2010:
CHALLENGE
YEARS

• 
     Growth
in
Brazil
–
Low
End
Products.

• 
     Debt
MUST
be
reduced.

• 
     SelecJve
Growth
Investment
Strategy.

• 
     Possible:
revalued
R$
2*
semester.

• 
     Market
Growth
for
capitalized
companies.


• 


5/10/09
            GERALDO
BARBOSA
ASSOCIADOS
   8

Recomenda/ons

•  Pragma/sm

•  External
Focus:
Partnerships






Help
your
Customer:
New
Products/Services

•  Internal
Focus:
Management





ProducJvity,
execute
the“simple
and
difficult”

•  Discuss
Regulatory
Standards

•  Resilience


5/10/09
          GERALDO
BARBOSA
ASSOCIADOS
   9

THANK
YOU
!                           




           Geraldo
Barbosa

           Direct
Line/Fax:
+
55‐11
5572‐0291






           Cellular

Phone:
+
55‐11
9448‐8630

           geraldobarbosa@me.com

           h0p://www.linkedin.com/in/geraldobarbosa




           My
Blog:
hpp://geraldobarbosa01.wordpress.com

           Skype
me
at:
geraldobarbosa01








5/10/09
                   GERALDO
BARBOSA
ASSOCIADOS
         10


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GB Brazilian Business Presentation

  • 1. Brazilian
Business
Perspec/ve
 2009/2010
 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 1

  • 2. Agenda
 World
Crisis
Form
 •  Consequences
for
Brazil
 •  Brazilian
Macroeconomic
Overview
 •  Main
Impacts
by
Sector
 •  Conclusions
 •  RecommendaJons
 •  5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 2

  • 3. WORLD
CRISIS
FORM

 About
a
year
ago
the
RBS‐Royal
Bank
of
Scotland
paid
US$
100
billions
to
acquire
 •  ABN
Amro,
last
December,
the
bank
could
have
boughten:
   Ci/bank
US$
22,5
billions

   Morgan
Stanley
US$
10,5
billions
   Goldman
Sachs
US$
21
billions

   Merrill
Lynch
US$
12,3
billions

   Deutsche
Bank
US$
13
billions

   Barclays
US$
12,7
billions

 And
would
have
a
change
of
US$
8
billions,
to
buy
GM,
Ford,
Chrysler,
and
the
 •  Honda
F1
racing
team.

 Source:
Octávio
de
Barros/Bradesco
 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 3

  • 4. Consequences
for
Brazil
 Lower
asset
value,
reducJon
on
credit/investments
 •  Lower
commodity
prices
impacJng
currency
 •  Lower
growth
in
2009/10
(recession?
How
long
will
take
to
recover?)
 •  Severe
impact
on
exporters,agriculture,mining&metals,aviaJon
 •  WhAT’S
working?,consumer
goods,automobile,energy,telecom,BANKING
 •  Government:
 •  posiJve:
lower
interest
rate,
infrastructure
(PAC),
more
expending,
sJmulus‐ housing
and
automobile,
sJmulus
for
credit
official
Banks,
inflaJon?
 







negaJve:
bad
expending,
worst
fiscal
results,
lower
trade
balance,
inflaJon?
 







HOW
to
transform
Crisis
into
Opportunity
?
 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 4

  • 5. Macroeconomic
Overview
 Source:
Tendências/Bradesco
 




BRASIL
 







2009
 










2007
 










2008
 InflaJon
(IPCA)
 4,46%
 6,19%
 4,30%
 GDP
 5,42%
 5,05%
 ‐
0,5%
 Currency
R$/US$
 1,78
 2,38
 2,00
 Interest
Rate(Selic)
 11,25%
 13,75%
 8,75%
 Trade

Balance
 40
Billions
 24
Billions
 15
Billions
 Surplus
 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 5

  • 6. Financial
Impact
 •  Currency:
reverse
correlaJon
between
CRB
and
currency
2009.



























 





(
240
points
of
Commodity
Research
Bureau
Index
is
equivalent
to
an
 average
of
R$
2,30/US$,
source
Bradesco
)

 •  Capital:

credit
?,
investment‐longer
ROI,

 


















Cash
is
King.
 •  Financing:

private‐equity,

BNDES/Public
Banks,

 































IPO’s
(selecJve/2*semester),
M&A,
suppliers.
 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 6

  • 7. Companies
Impact
 Lower
Growth
in
2009‐2010
 •  Cost
Increase,
difficult
to
raise
prices:
R$/US$
 •  ReducJon:
expense/headcount/InvesJment
 •  SELECTIVE
gain
of
share,
Internet
potenJal
 •  Opportunity:
ProducJon
in
Brazil,
“low
end”
 •  Government
Segment
with
high
demand.
 •  5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 7

  • 8. Conclusion
 2009/2010:
CHALLENGE
YEARS
 •  Growth
in
Brazil
–
Low
End
Products.
 •  Debt
MUST
be
reduced.
 •  SelecJve
Growth
Investment
Strategy.
 •  Possible:
revalued
R$
2*
semester.
 •  Market
Growth
for
capitalized
companies.

 •  5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 8

  • 9. Recomenda/ons
 •  Pragma/sm
 •  External
Focus:
Partnerships

 



Help
your
Customer:
New
Products/Services
 •  Internal
Focus:
Management
 



ProducJvity,
execute
the“simple
and
difficult”
 •  Discuss
Regulatory
Standards
 •  Resilience
 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 9

  • 10. THANK
YOU
! 

 Geraldo
Barbosa
 Direct
Line/Fax:
+
55‐11
5572‐0291





 Cellular

Phone:
+
55‐11
9448‐8630
 geraldobarbosa@me.com
 h0p://www.linkedin.com/in/geraldobarbosa



 My
Blog:
hpp://geraldobarbosa01.wordpress.com
 Skype
me
at:
geraldobarbosa01





 5/10/09
 GERALDO
BARBOSA
ASSOCIADOS
 10