ORG423 Portfolio Project Self-Assessment of Leadership Communication Capabilities - checklist Barrett (2014, p.405) Appendix A Read through the list of capabilities and, for each one, mark your present level of expertise in the table below. The instructions on determining your average follow the table. If using this text in a class, you will probably want to ask your instructor for the electronic version of this assessment. 1 = Need to develop, essentially need a lot of work on this capability 2 = Need some work on this capability 3 = Acceptable, but could be stronger 4 = Very good abilities, close to leadership communication level 5 = Excellent abilities, leadership communication level achieved Section 1 – Assessment of Core Capabilities Area and Capability 1 2 3 4 5 Avg Leadership Communication Ethos/Image 1. Understanding the characteristics of leadership communication 2. Recognizing and able to distinguish transformational leaders 3. Understanding how I am seen by others 4. Knowing how my personal style differs from others 5. Asking others to comment on my style 6. Assessing my own strengths and weaknesses 7. Setting goals for personal change 8. Willing to work on improving personal effectiveness 9. Influencing the behavior of others 10. Inspiring trust in others 11. Projecting confidence 12. Making ethical decisions Totals Audience Analysis and Strategy 1. Analyzing the context for communication 2. Analyzing audiences 3. Tailoring messages to different audiences 4. Selecting the most effective medium (channel) 5. Developing a complete communication strategy Totals Social Media and Other Written Communication 1. Deciding on communication purpose 2. Clarifying your purpose 3. Organizing your written communication 4. Using formatting effectively 5. Using language correctly Area and Capability 1 2 3 4 5 Avg 6. Writing clearly 7. Writing concisely 8. Writing confidently 9. Using an appropriate style and tone 10. Knowing how to use social media in professional settings 11. Writing correspondence (texts, tweets, e-mails, etc.) 12. Writing formal documents and reports 13. Writing executive summaries and abstracts 14. Proofreading your own work Totals Oral Communication Skills 1. Delivering an impromptu presentation 2. Delivering an extemporaneous presentation 3. Organizing your presentation 4. Talking in small groups 5. Talking in large groups 6. Answering questions 7. Asking questions 8. Drawing others out 9. Summarizing and clarifying others’ ideas 10. Keeping to the topic 11. Summarizing a discussion Totals Visual Communication 1. Recognizing when to use graphics 2. Selecting and designing effective data charts 3..

1. ORG423 Portfolio Project
Self-Assessment of Leadership Communication Capabilities -
checklist
Barrett (2014, p.405) Appendix A
Read through the list of capabilities and, for each one, mark
your present level of expertise in the table below. The
instructions on determining your average follow the table. If
using this text in a class, you will probably want to ask your
instructor for the electronic version of this assessment.
1 = Need to develop, essentially need a lot of work on this
capability
2 = Need some work on this capability
3 = Acceptable, but could be stronger
4 = Very good abilities, close to leadership communication
level
5 = Excellent abilities, leadership communication level
achieved
Section 1 – Assessment of Core Capabilities
Area and Capability
1
2
3
4
5
Avg
Leadership Communication Ethos/Image

2. 1. Understanding the characteristics of leadership
communication
2. Recognizing and able to distinguish transformational leaders
3. Understanding how I am seen by others
4. Knowing how my personal style differs from others
5. Asking others to comment on my style

3. 6. Assessing my own strengths and weaknesses
7. Setting goals for personal change
8. Willing to work on improving personal effectiveness
9. Influencing the behavior of others
10. Inspiring trust in others

4. 11. Projecting confidence
12. Making ethical decisions
Totals
Audience Analysis and Strategy
1. Analyzing the context for communication
2. Analyzing audiences

5. 3. Tailoring messages to different audiences
4. Selecting the most effective medium (channel)
5. Developing a complete communication strategy
Totals
Social Media and Other Written Communication

6. 1. Deciding on communication purpose
2. Clarifying your purpose
3. Organizing your written communication
4. Using formatting effectively
5. Using language correctly

7. Area and Capability
1
2
3
4
5
Avg
6. Writing clearly
7. Writing concisely
8. Writing confidently
9. Using an appropriate style and tone

8. 10. Knowing how to use social media in professional settings
11. Writing correspondence (texts, tweets, e-mails, etc.)
12. Writing formal documents and reports
13. Writing executive summaries and abstracts
14. Proofreading your own work

9. Totals
Oral Communication Skills
1. Delivering an impromptu presentation
2. Delivering an extemporaneous presentation
3. Organizing your presentation

10. 4. Talking in small groups
5. Talking in large groups
6. Answering questions
7. Asking questions
8. Drawing others out

11. 9. Summarizing and clarifying others’ ideas
10. Keeping to the topic
11. Summarizing a discussion
Totals
Visual Communication
1. Recognizing when to use graphics

12. 2. Selecting and designing effective data charts
3. Creating meaningful and effective text layouts
4. Employing fundamental graphics content and design
principles
5. Ensuring “so what” is captured
6. Creating presentation visuals and slides

13. Totals
Emotional Intelligence 1: Dealing with Own Feelings
1. Knowing own personality type
2. Recognizing other types and their effect on behaviors
3. Being aware of own feelings

14. 4. Identifying and controlling feelings
5. Asserting own ideas and rights
6. Stating own needs
7. Expressing feelings to others
Totals

15. Emotional Intelligence 2: Dealing with Others
Area and Capability
1
2
3
4
5
Avg
1. Listening
2. Recognizing non-verbals
3. Being sensitive to others’ feelings

16. 4. Asking people how they feel
5. Acknowledging people’s feelings
6. Helping others express their feelings
7. Dealing with anger
8. Dealing with hostility and suspicion

17. 9. Being comfortable with conflict
10. Withstanding silences
Totals
Diversity and Intercultural Communication
1. Realizing the value of diversity

18. 2. Defining and appreciating cultural differences
3. Understanding differences is values and preferences
4. Recognizing general communication preferences (direct or
indirect, explicit or implicit)
5. Understanding differences in attitudes toward authority,
time, risk, and change
6. Knowing customs common to cultures encountering

19. 7. Communicating in intercultural social situations
Totals
Section 2—Group and Organizational Communication
Area and Capability
1
2
3
4
5
Avg
Group and Team Communication and Dynamics
1. Identifying and clarifying goals and objectives

20. 2. Clearly defining the problem under discussion
3. Examining all facets of the problem
4. Encouraging others to generate ideas
5. Using creativity to develop new ideas
6. Evaluating options

21. 7. Helping groups make decisions
8. Exploring the people aspects of the problem
9. Encouraging groups to develop action plans
10. Helping the team to confront difficult issues
11. Sensing tension in the group

22. 12. Being sensitive to how people in the group are feeling
13. Being aware of how open or closed the group is
14. Helping groups explore their commitment to group
decisions and or agreements
15. Surfacing vested interests and feelings about issues
16. Identifying those issues that are avoided

23. Area and Capability
1
2
3
4
5
Avg
17. Drawing attention to unhelpful behavior
18. Helping the team deal with conflict or other tension
19. Supporting individuals against group pressure
20. Helping team members acknowledge each other’s strengths
21. Helping team members give each other feedback

24. 22. Facilitating team review and critique
Totals
Organizational Communication
1. Recognizing different organizational structures
2. Understanding the human relations approach

25. 3. Displaying ability to motivate others
4. Recognizing the organizational role of communication
5. Understanding how power works in supervisor /subordinate
relationships
6. Knowing what it takes to build trust in supervisor/
subordinate relationships
7. Establishing communication protocols with supervisors

26. 8. Recognizing the ethical expectations in an organization
9. Creating an ethical environment
10. Being able to see the organizational cultural differences
11. Realizing which organizational cultures fit best with my
own individual personality and style
12. Giving praise and appreciation to peers and supervisors

27. 13. Recognizing who talks to whom
14. Soliciting feedback from others
15. Providing constructive feedback to individuals or groups
16. Receiving feedback without being defensive
17. Dealing with supervisors and more senior people

28. 18. Mentoring others
19. Coaching others
20. Networking
Total
Transformational Leadership and Internal Communication

29. 1. Selecting the most appropriate leadership style
2. Knowing how to adjust leadership styles when needed
3. Recognizing the characteristics of transformational leaders
4. Developing an internal communication strategy
5. Developing a vision

30. 6. Communicating a vision
7. Targeting messages to different levels in an organization
8. Creating a change communication program
Area and Capability
1
2
3
4
5
Avg
9. Implementing a change communication program

31. Totals
External Corporate Communication
1. Developing an external communication strategy
2. Managing reputation
3. Analyzing external stakeholders

32. 4. Developing targeted messages for all external stakeholders
5. Communicating with the news media
6. Dealing with a communication crisis situation
Totals
Barrett, D. J. (2014). Leadership Communication (4th Ed.). New
York, NY: McGraw-Hill Irwin.
Part 1: Assessing Your Own Leadership Communication
Abilities
Using the information gained from completing the checklist,

33. assign a score for your improvement need in each skill area (use
the key provided below).
KEY
1 = Need lots of work in this area
2 = Need some work in this area
3 = Acceptable, but could be stronger
4 = Very good abilities, close to leadership communication
level
5 = Excellent abilities, leadership communication level
achieved
Instructions: To calculate your average in each communication
area, take the following steps:
1. Add the number of marks within each column under the
capability area
2. Multiply the number of marks times the scale number (1–5)
at the top of each column
3. Record this number in each column in the totals row
provided
4. Total the row across
5. Then, divide by the number of capabilities listed and record
your average in the box.
Score
Capability Area
Ethos/Image
Audience Analysis and Strategy
Social Media and Other Written Communication
Oral Communication

34. Visual Communication
Dealing with Own Feelings
Dealing with Others
Cultural Communication Competence
Group and Team Communication and Dynamics
Organizational Communication
Internal Communication
External Communication
2. What do you consider your major communication strengths?
3. What do you consider your major communication
weaknesses?
4. What leadership communication roles do you currently play
in your organization?
Part 2 – Determining Your Leadership Communication Goals
Answer the following questions to help you develop your goals
and plan.
1. What communication leadership roles would you like to play
in the future (at your organization or

35. in your career overall)?
2. What are your short-term and long-term leadership
communication improvement goals?
3. What new skill do you want to work on first, second, third,
etc?
4. What barriers do you anticipate having to overcome to reach
your improvement goals?
5. How long do you think it will take you to achieve your goals?
6. How will you know you are succeeding?
7. How will you obtain feedback?
Part 3 – Developing a Plan to Achieve Your Goals
Use this grid to help you plan and track your improvement.
Improvement Goal
Action Steps to Achieve Goal
Deadline
Method to Measure Success

37. ORG423 Portfolio Project
Final Presentation
Requirements

38. 1. Length: The final presentation must be at least 8 slides (not
including title or reference slides) with
at least 50 words in the speaker notes of each slide. The
purpose of speaker notes is to write what
you would say to your audience.
2. Structure: The presentation will adhere to all APA
requirements and include the following
elements (suggested slides in parentheses):
I. Title Slide (slide 1)
II. Executive Summary (slide 2)
III. Introduction (slide 3)
IV. Content (slides 4-9)
a. Prioritized Skill List (slide 4): Include a visual showing
your skills sorted in order of
highest score to lowest score. Include the key for your score
rating. Use the
following information as an example of how to prepare this
visual:
Score Capability Area
Ethos/Image

39. Audience Analysis and Strategy
Social Media and Other Written Communication
Oral Communication
Visual Communication
Dealing with Own Feelings
Dealing with Others
Cultural Communication Competence
Group and Team Communication and Dynamics
Organizational Communication
Internal Communication
External Communication
KEY
1 = Need lots of work in this area
2 = Need some work in this area
3 = Acceptable, but could be stronger
4 = Very good abilities, close to leadership communication
level
5 = Excellent abilities, leadership communication level
achieved
twarrington
CSUG - Copyright Stamp

40. b. Strengths (slide 5): Show what you consider to be your
communication strengths. Use the
results from the Checklist and the skill areas from the
Prioritized Skill table as the basis for
your slide. In your speaker notes, include specific examples of
the results you have achieved
using these skills in your personal and professional life.
c. Weakness (slide 6): Show what you consider to be your
communication weaknesses. Use
the results from the Checklist and the skill areas from the
Prioritized Skill table as the basis
for your slide. In your speaker notes, include specific examples
of the results you have
achieved using these skills in your personal and professional
life.
d. Goals, Programs, and Targets (slides 7-9): For each skill
area that you rated a 1 or a 2,
prepare a goal, program, and target. A goal is a statement of a
skills-based outcome that
you want to achieve, a program is the description of the action
steps that you will
undertake to achieve the outcome, and a target is a numerical
measure of the success of
the effort and a date by which the program will be complete.

41. Here is an example:
Goal 1: Develop better oral communication skills when
delivering impromptu and
extemporaneous presentations.
Program 1: Participate in 26 Toastmaster sessions for
impromptu and extemporaneous
presentations over the next 14 months. Actively solicit feedback
from fellow members
concerning areas for improvement, and change my behaviors
based on this feedback.
Target 1: By June 30, 2012, all of the feedback received from
fellow members of
Toastmaster’s will note only positive comments and will not
include any areas for
improvement.
V. Conclusion slide (slide 10)
VI. References (slide 11)
a. Cite and integrate at least three credible sources.