Nesta Apresentação a IT Mídia e a SAP vão ajudar a responder as seguintes questões:
O que é uma aplicação analítica?
Tendências e desafios
Por quê SAP?
As aplicações analíticas da SAP
Clientes SAP
23. “Traditional approaches to BI struggle to meet the increased demand for the analytics insights …forcing the adoptionof packaged analytic applications”…
33. Porquê SAP? Support for integrated, end-to-end process with strong industry-specific capabilities Connection of sales planning and execution across time horizons in one unified sales solution Low-risk and proven functionalities broadly adopted by sales leaders in consumer products Comprehensive, integrated metrics and KPIsthat enable collaborative best practices with retailers Packaged services that leverage the value potentialof sales process improvements with fast deployment
34. Porquê SAP?SAP Sales Solutions Integrate Across Multiple Lines of Business Sell and service Design Source Make Store Move Market Market and consumer insights Product and service leadership Sourcing and procurement excellence Manufacturing excellence Responsive supply networks Customer and channel excellence Financial excellence Best people and talent Strategic IT
35. Porquê SAP? SAP Delivers a Comprehensive Solution for Consumer Products SAP solutions leverage cross-functional industry best practices to reduce time to value Consumer-driven Marketing and consumer insights Responsive supply networks Customer and channel excellence Product and service leadership Best people and talent Financial excellence Strategic IT
36.
37. Across the business functions that enable the process and with all other SAP and partner applications to improve decision making, reduce latency, and drive more effective, cross-functional collaboration
44. Data sources (retail data)Account manage-ment Promotion strategy Settlements and claims Marketing and consumer insights Responsive supply networks Customer and channel excellence Product and service leadership Best people and talent Financial excellence Strategic IT Porquê SAP? SAP Software Harnesses the Value of integration
45. Porquê SAP? Benchmarking Insights for Consumer Products Adopting best practices improves performance onkey KPIs for consumer product companies 4thquartile 1stquartile Implications of moving the needle Average Gap to avg. Q1
Enterprise applications are staged to enter a new phase which will be focus on Optimizing Decision Making via Business Analytics. This will build on rather than replace the past focus on automating transaction and facilitating marking business processes better connected and more efficient. The strategic intent here is to deliver solutions that unify strategy to execution in a closed-loop fashion. This shift underpins a transition from a focus on cost savings to a focus on overall value creation and parallels the exponential growth in all forms of data (structured and unstructured) from the transactional systems developed in the first two stages. The focus of this new focus is to beyond efficiency and cost savings to deliver increased business value and overall sustainable competitive advantage.SAP, the leader in business process, BusinessObjects (now part of SAP), the leader in analytics are ideally positioned with the technology, expertise and commitment to drive this next shift in business enterprise computing
The first 10 packaged analytic applications to be price-listed are listed here.Each was developed with at least one co-innovation customer.Each is formally supported by SAP’s global support infrastructureInitially these solutions will have English language user interfaces. The architecture supports localization including double-byte supportThis first phase focuses on converting a portion of SAP’s existing industry value accelerator offerings. In the future we look to build industry and LoB specific analytic applications and introduce them to the market on day one.
Executives choose SAP solutions for Sales because SAP offers:Tightly integrated end-to-end processes for sales people, delivered with comprehensive industry-specific capabilitiesThe ability to connect sales planning and execution across time horizons – from strategic planning to tactical execution – in one unified sales solutionLow risk, proven capabilities broadly adopted by sales leaders in consumer products globallyComprehensive, integrated metrics and KPIs to enable collaborative best practices and information sharing with retailers and channel partnersPackaged services to leverage the value potential of sales process improvements and to enable fast deployment options
SAP enables the most comprehensive end-to-end solutions for consumer products companies, ensuring not only the most robust capabilities for sales and customer service, but also enabling coordinated, real-time collaboration and interaction with other constituent stakeholder groups including:Marketing for marketing programs and consumer insightsInnovation and R&D for Product and Service LeadershipProcurement for Sourcing and Procurement ExcellenceManufacturing for Manufacturing ExcellenceSupply Chain to enable Responsive Supply Networks;And, foundational business processes including:Financial ExcellenceBest People & TalentStrategic IT
Talk Track:
SAP Benchmarking is comprehensive, including an extensive repository of Benchmarks and Best Practices based on 2000+ customer engagementsEnabling SAP customers to get actionable results by comparing your process performance to industry peer groupCovering more than 30 process areas, including:Trade Promotion ManagementSales ExecutionEnterprise Health CheckTotal Cost of Ownership
SAP is the clear leader in consumer products across core business process functions including finance and IT, as well differentiating solutions for consumer products companies including supply chain, sales, innovation and R&D, and marketing. Industry-leading global companies including Heineken, Kraft Foods, Wrigley, Swarovski, Colgate-Palmolive, Stabilo and others successfully leverage SAP solutions for Account & Trade Promotion Management as well as Sales Execution, Direct Store Delivery and Customer Service Management to deliver Superior Customer Value to their retail and wholesale partners.
Purpose and PointersPurpose: Demonstrate that SAP customers cover the entire industry value chain. Of course, you’ll be more effective if you can base this list on your prospect’s eco-system – finding out whether his partners, customers, competitors are running SAP. You can find them from a company’s 10-K or an analyst report.Pointers: Keep stressing that SAP is the leader across the Consumer value chain, and that, because of that, we have the insights necessary to help create business value. The point is not to stress a Consumer solution – but rather our ability to provide business value because we know the business.}Talk TrackWe are working with companies that are your suppliers, contract manufacturing partners, your peers, and within your customer base. Their executives have come to our workshops, discussed their challenges, and opportunities, and provide the insights that we embed into our solutions.The combination of our industry leading capabilities and real-time process flows, enables you to have a “clean handshake” with all of your business partners, customers and suppliers across your value chain, by leveraging proven process flows out of the box from SAP.NOTE – this slide is for Food and Beverage companies. We have customers in other areas: Apparel and Footwear, Durables, Consumer Electronics, etc.