Germin8 analyses the buzz around SMW Bangalore and takes a look at what the social media had to say about ‘Upwardly Mobile: The Rise of the Connected Class’. We track all tweets, likes and shares related to the Social Media Week and examine what the key topics of discussion were this year. Let us know how your experience at Social Media Week 2015 was in the comments below.

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2. Analytics Report For #SMWBangalore
23rd Feb to 27th Feb 2015
Social Media Week Report
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Buzz Trend Line During The Week
8331
8990
12749
9079
14332
0
2000
4000
6000
8000
10000
12000
14000
16000
23-Feb-15 24-Feb-15 25-Feb-15 26-Feb-15 27-Feb-15
Bangalore
Milan
New York
Lagos
• In terms of mentions, the Top 4 locations for the first edition of SMW15
were #SMWBangalore, #SMWMilan, #SMWNYC and #SMWLagos
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4. Post Statistics
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68.20%
24.10%
8%
Share of Posts
Original Posts RT's Replies
Total Mentions During Social Media Week : 53,481
Tweet Count: 12,851 & Retweet Count: 36,397
8331 8990
12749
9079
14332
0
2000
4000
6000
8000
10000
12000
14000
16000
23-Feb-15 24-Feb-15 25-Feb-15 26-Feb-15 27-Feb-15
Mentions
Date
Mentions
Bangalore

5. Mentions for the Hashtag - #SMWBangalore
5
7230
8340
10086
8344
11761
0 2000 4000 6000 8000 10000 12000 14000
23-Feb-15
24-Feb-15
25-Feb-15
26-Feb-15
27-Feb-15
Mentions
Date
#SMWBangalore
• The hashtag #SMWBangalore received the highest mentions on the last day

6. Buzziest Hours During #SMWBangalore (1/5)
6
• On the first day, 8331 mentions were received for SMW Bangalore
• Following commencement of the event, a total of 2630 mentions were received between 5:00-7:00 pm
• The buzziest hours of SMW Bangalore on Day 1 were from 05.00 pm to 08.00 pm
33 27 11 2 8 1 1 4 53 62
133 148
308
248
174 220
378
787
1843
1453
1720
431
117
169
0
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0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Mentions
Time Interval
Mentions

7. Buzziest Hours During #SMWBangalore (2/5)
7
• On the second day the highest mentions for SMW Bangalore were received around 03.00 pm
• The buzziest hours of SMW Bangalore on Day 2 were from 12.00 pm to 05.00 pm
296
32 19 11 5 3 8 18 57
141 143
198
1045
546
1195
1428
1206
1315
854
169
103 112
39 47
0
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0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Mentions
Time Interval
Mentions

8. Buzziest Hours During #SMWBangalore (3/5)
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• On the third day the highest mentions for SMW Bangalore were received around 05.00 pm
• The buzziest hours of SMW Bangalore on Day 3 were from 12.00 pm to 05.00 pm
35 13 35 49 56 42
126 133 116
375
261
557
1977
956
1658
1492
1300
2090
651
241
134
54
160
238
0
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2500
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Mentions
Time Interval
Mentions

9. Buzziest Hours During #SMWBangalore (4/5)
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• On the fourth day the highest hourly mentions for SMW Bangalore were 1501
• The buzziest hours of SMW Bangalore on the fourth day were from 12.00 pm to 06.00 pm
76 81
25 20 8 4 12
56
158
86
164
283
1257
788
1041
1501
1099
867
771
316
198
103 90 75
0
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1600
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Mentions
Time Interval
Mentions

10. Buzziest Hours During #SMWBangalore (5/5)
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• The opening hour of the last day at SMW Bangalore saw 1055 mentions
• The buzziest hours of SMW Bangalore on the last day were from 04.00 pm to 08.00 pm
• The buzziest hours throughout Social Media Week Bangalore were between 01.00 pm to 05.00 pm
60 28 12 3 6 4 9 49 80 77 134 227 136 174 142
281
1055
3107
1753
3396
2725
754
84 36
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0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Mentions
Time Interval
Mentions

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14. Gender Distribution & Top Sources for SMW Bangalore
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• Men were more interactive during the event &
drove almost 63% conversations during SMW
Bangalore
37%
63%
Mumbai
Female Male
• 97% of the conversations about SMW Bangalore
were on Twitter
97.70%
2.20%
Source Types
Twitter Social Networks

15. SMW Bangalore RT Snapshots
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16. SMW Bangalore RT Snapshots
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