2. Understanding the keyword research process
The Four Golden Rules of keyword research
How to use Market Samurai to generate a list
of relevant keywords
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15. Use negative keywords to eliminate all
phrases containing a particular word that
you’re not interested in
E.g. I’m not interested in dog collars
◦ Click on the word ‘collar’ (You’ll notice that the
program underlines the word to show that it’s
selected)
◦ Click on the cross icon
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18. The second way to improve the relevance of
your keyword list is to identify positive
keyword phrases.
This will eliminate all phrases except those
containing a particular word.
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23. Change the
phrase length
filter from 1 to 3
Filtered out 32
keywords
All my phrases
now contain at
least 3 keywords.
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25. If you want to return
to the generate
keywords screen
26. PBR is a way to
eliminate misleading
and dangerous keyword
phrases that Google can
sometimes return
27. The lower the PBR, the
more likely it is that a
phrase contains words
in the wrong order.
28. ‘dog train’ has a PBR
of 6% w/c means that
it is not really a phrase
that people are typing
into the search
engines.
29. Setting a PBR filter of 15% is a great way to
eliminate any misleading keyword phrases
33. SEO Traffic which gives you
an indication of the
maximum daily visitors
that the #1 ranked website
in Google could potentially
receive from each keyword
34. provides a visual representation
of the monthly traffic trends for
each keyword.
35. Used to identify keywords
that have significant levels
of traffic and are worth
targeting
36. Filter out any keywords
that do not have the
potential to deliver at least
80 visitors per day, to the
number 1 ranked website
in Google
37. Set a Phrase to Broad match filter
of 15% to filter out any
misleading terms from Google.