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Search for Relevant Keywords
   Understanding the keyword research process
   The Four Golden Rules of keyword research
   How to use Market Samurai to generate a list
    of relevant keywords
   Use negative keywords to eliminate all
    phrases containing a particular word that
    you’re not interested in

   E.g. I’m not interested in dog collars
    ◦ Click on the word ‘collar’ (You’ll notice that the
      program underlines the word to show that it’s
      selected)
    ◦ Click on the cross icon
   The second way to improve the relevance of
    your keyword list is to identify positive
    keyword phrases.
   This will eliminate all phrases except those
    containing a particular word.
   Change the
    phrase length
    filter from 1 to 3

   Filtered out 32
    keywords

   All my phrases
    now contain at
    least 3 keywords.
If you want to return
to the generate
keywords screen
    PBR is a way to
    eliminate misleading
    and dangerous keyword
    phrases that Google can
    sometimes return
The lower the PBR, the
more likely it is that a
phrase contains words
in the wrong order.
‘dog train’ has a PBR
of 6% w/c means that
it is not really a phrase
that people are typing
into the search
engines.
   Setting a PBR filter of 15% is a great way to
    eliminate any misleading keyword phrases
shows the average
number of people
who search for a
particular keyword
each day
SEO Traffic which gives you
an indication of the
maximum daily visitors
that the #1 ranked website
in Google could potentially
receive from each keyword
provides a visual representation
of the monthly traffic trends for
each keyword.
Used to identify keywords
that have significant levels
of traffic and are worth
targeting
Filter out any keywords
that do not have the
potential to deliver at least
80 visitors per day, to the
number 1 ranked website
in Google
Set a Phrase to Broad match filter
of 15% to filter out any
misleading terms from Google.
Market Samurai Tool - Relevant Keyword Research
Market Samurai Tool - Relevant Keyword Research

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Market Samurai Tool - Relevant Keyword Research

  • 2. Understanding the keyword research process  The Four Golden Rules of keyword research  How to use Market Samurai to generate a list of relevant keywords
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Use negative keywords to eliminate all phrases containing a particular word that you’re not interested in  E.g. I’m not interested in dog collars ◦ Click on the word ‘collar’ (You’ll notice that the program underlines the word to show that it’s selected) ◦ Click on the cross icon
  • 16.
  • 17.
  • 18. The second way to improve the relevance of your keyword list is to identify positive keyword phrases.  This will eliminate all phrases except those containing a particular word.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Change the phrase length filter from 1 to 3  Filtered out 32 keywords  All my phrases now contain at least 3 keywords.
  • 24.
  • 25. If you want to return to the generate keywords screen
  • 26. PBR is a way to eliminate misleading and dangerous keyword phrases that Google can sometimes return
  • 27. The lower the PBR, the more likely it is that a phrase contains words in the wrong order.
  • 28. ‘dog train’ has a PBR of 6% w/c means that it is not really a phrase that people are typing into the search engines.
  • 29. Setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases
  • 30.
  • 31. shows the average number of people who search for a particular keyword each day
  • 32.
  • 33. SEO Traffic which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword
  • 34. provides a visual representation of the monthly traffic trends for each keyword.
  • 35. Used to identify keywords that have significant levels of traffic and are worth targeting
  • 36. Filter out any keywords that do not have the potential to deliver at least 80 visitors per day, to the number 1 ranked website in Google
  • 37. Set a Phrase to Broad match filter of 15% to filter out any misleading terms from Google.