SHARE is a charitable facility established in 1981 in Ireland that provides accessible activities and facilities for over 10,000 residential guests and 5,000 day visitors annually. It has grown from a small farm house to a 65 acre center. SHARE focuses on inclusion of disabled and non-disabled people and sells Ireland based on its friendly people, range of outdoor activities, and emphasis on having the right clothes rather than focusing on weather. Key strengths are its flexibility, access to local people and communities, and investment in training. Future issues include promoting outdoor tourism, economic challenges, and environmental sustainability.

1. SHARE Clones Canal Workshop

2. HISTORY OF SHARE Established in 1981 – International Year of Disabled Ethos – Inclusion of disabled and non-disabled people Developed from a Small Farm House to 65 acre activity centre

3. BACKGROUND Fully accessible charitable facility Ireland’s Largest Activity Centre 10,000 Residential Guests and 5,000 Day Visitors per Year Turnover 1.4 million per year

5. How Do We Sell Ireland? ‘ There’s no such thing as bad weather – just the wrong clothing’

11. Marketing Challenge

13. QUESTIONS AND ANSWERS??