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Strategy Development Process<br />Ayse Öztuna and Gerth Vogel<br />
<ul><li>The Objectives
 	The Procedures
 	The Process
 	The Results</li></li></ul><li><ul><li>... remember where the company is coming from and what the roots are
... understand how and why the company has come to the point where it is now
... reflect the own picture of being excellent and successful
... develop a strong picture of the future
... clarify what the company needs to get there ...
... and unchain the energy</li></ul>The Objectives<br />
In addition to classic ways of strategy development we     work at the alpha brain level ...<br /><ul><li> 	... to use the...
 	... to develop and maintain positive mental attitudes
 	... to relieve tension and stress in order to be more productive 	and to set and achieve goals more effectively and effi...
 	... to develop the natural intuitive abilitiesand
 	... to increase speed and quality</li></ul>The Procedures<br />
(1)<br />Clarify goals  and process cycle<br />(6)<br />Learn from<br />the practical<br />Experience<br />(2)<br />Develo...
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Strategy Development Process

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Strategy Development Process

  1. 1. Strategy Development Process<br />Ayse Öztuna and Gerth Vogel<br />
  2. 2. <ul><li>The Objectives
  3. 3. The Procedures
  4. 4. The Process
  5. 5. The Results</li></li></ul><li><ul><li>... remember where the company is coming from and what the roots are
  6. 6. ... understand how and why the company has come to the point where it is now
  7. 7. ... reflect the own picture of being excellent and successful
  8. 8. ... develop a strong picture of the future
  9. 9. ... clarify what the company needs to get there ...
  10. 10. ... and unchain the energy</li></ul>The Objectives<br />
  11. 11. In addition to classic ways of strategy development we work at the alpha brain level ...<br /><ul><li> ... to use the power of both brain hemispheres whenever necessary
  12. 12. ... to develop and maintain positive mental attitudes
  13. 13. ... to relieve tension and stress in order to be more productive and to set and achieve goals more effectively and efficiently
  14. 14. ... to develop the natural intuitive abilitiesand
  15. 15. ... to increase speed and quality</li></ul>The Procedures<br />
  16. 16. (1)<br />Clarify goals and process cycle<br />(6)<br />Learn from<br />the practical<br />Experience<br />(2)<br />Develop<br />the Change Map<br />Develop<br />Strategy-, Organization-,<br />Communication<br />and<br />Process-<br />Competence<br />(5)<br />Shape the<br />new Organization<br />(3)<br />Describe the<br />Road Maps to the Future<br />(4)<br />Describe<br />the Solutions<br />and Decisions<br />The Process<br />
  17. 17. Catalogue of strategy relevant <br />topics, questions and problems<br />(1)<br />Clarify Goals and Process Cycle<br /><ul><li>Collect problem- and conflict-fields ...
  18. 18. Select the members of the strategy team
  19. 19. Gather all relevant questions, topics and problems Sources: Experiences, Analyses, Trends, Intuition,...
  20. 20. Evaluate importance of the topics
  21. 21. Integrate all relevant people and groups</li></ul>The Process<br />
  22. 22. Our goals<br /><ul><li>... and determine the objectives for the future
  23. 23. Describe the goals SMART: Specific, Measurable, Attainable,Relevant, Time-based
  24. 24. We want to get rid of ... and we want to be strong in ...</li></ul>The Process<br />
  25. 25. Politics<br />Infrastructure<br />Market<br />Customers & Competitors<br />Function<br />„Sense of Life“ of<br />the Organization<br />Resources<br />Legislation<br />Products and<br />Services<br />Results<br />Profits, Image, Acceptance<br />People<br />Abilities, Vitality, Needs<br />Ecology<br />Environment<br />Culture<br />Identity, Rules, Values<br />Organization<br />Structure, Workflow, Process-<br />and Projectorganization<br />Equipment<br />Tools, Methods,<br />Technology, KnowHow<br />Society<br />Trends<br /><ul><li>Describe the intended strategic positioning</li></ul>The Process<br />
  26. 26. Change Map<br />(2)<br />Develop <br />the <br />Change Map<br /><ul><li>Recognize connections and reciprocal effects
  27. 27. Find out steering, passive and neutral topics
  28. 28. Clarify Project Organization, Working sequences and related teams</li></ul>The Process<br />
  29. 29. Topic A <br />Why is the <br />problem a problem<br />What are the <br />Consequences<br />First solution ideas<br />(3)<br />Describe the Road Maps to the Future<br /><ul><li>Work on problem- and vision-oriented solutions
  30. 30. Diminish thinking blockades
  31. 31. Allow self reflection
  32. 32. Improve creativity
  33. 33. Solve real problems, not symptoms
  34. 34. Create longing and passion for the the better
  35. 35. Understand the pain and suffering when keeping the status quo
  36. 36. Priority will be given to
  37. 37. History, Roots, Customer focus, Future needs, Products, Success, Culture, Organizational aspects, ...
  38. 38. Abilities, Motivation, Achievement, Self Responsibility ...
  39. 39. Appearance, Effectiveness, ...
  40. 40. Build up necessary communication on / between all levels</li></ul>The Process<br />
  41. 41. Solution/Topic<br />Acceptable,<br />desirable<br />Range<br />Quality<br />Intensity <br /><ul><li>Determine solution ranges for the daily work
  42. 42. Recognize, describe and evaluate alternatives
  43. 43. Compile solutions and measures as a basis for goal- and service level agreements
  44. 44. Determine the cross-linking of the solution ideas
  45. 45. Examine acceptance for the solutions
  46. 46. Specify the criteria for success measurement
  47. 47. Define the requirement profiles of the jobs</li></ul>The Process<br />
  48. 48. Solution complex<br />(4)<br />Describe the solutions and decisions<br /><ul><li>Examine constantness and consistency of the solutions
  49. 49. Summarize in specific goals and concrete measures
  50. 50. Compile decision criteria
  51. 51. Present and discuss solution complexes, ...
  52. 52. ... decide and document</li></ul>The Process<br />
  53. 53. Success in the daily business<br />(5)<br />Shape <br />the new organization<br /><ul><li>Increase the understanding of the strategy and the solutions
  54. 54. Mediate expected functions to the basis of the company
  55. 55. Prepare and realize activities
  56. 56. Clarify the meaning for each individual in the daily work:
  57. 57. Goal- and Service Level Agreements
  58. 58. Personnel Development
  59. 59. Remuneration, ...
  60. 60. Have the right people in the boat</li></ul>The Process<br />
  61. 61. ? Objectives<br /><ul><li>Reached
  62. 62. Not reached
  63. 63. Reasons Why</li></ul>! Activities<br /><ul><li>To do‘s
  64. 64. Responsible person
  65. 65. Deadlines
  66. 66. Results</li></ul>(6)<br />Learn from the practical experience<br /><ul><li>Constantly reflect successes and failures
  67. 67. Continuously improve efficiency and results</li></ul>The Process<br />
  68. 68. <ul><li>... a lively and vibrant strategy
  69. 69. ... empowered people and teams
  70. 70. ... a lasting and guaranteed high Return on Investment</li></ul>The Results<br />
  71. 71. Thank you for your time andyour attention<br />

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