(1) The document outlines a strategy development process that includes 6 steps: clarifying goals and process, developing a change map, describing roadmaps to the future, describing solutions and decisions, shaping a new organization, and learning from experience. (2) Key aspects of the process include collecting relevant topics and problems, recognizing connections between issues, examining solution alternatives, and ensuring constant reflection and improvement. (3) The overall goals are to develop a vibrant, long-term strategy through empowered teams and guarantee a high return on investment.

1. Strategy Development Process Ayse Öztuna and Gerth Vogel

3. The Procedures

4. The Process

6. ... understand how and why the company has come to the point where it is now

7. ... reflect the own picture of being excellent and successful

8. ... develop a strong picture of the future

9. ... clarify what the company needs to get there ...

10. ... and unchain the energyThe Objectives

12. ... to develop and maintain positive mental attitudes

13. ... to relieve tension and stress in order to be more productive and to set and achieve goals more effectively and efficiently

14. ... to develop the natural intuitive abilitiesand

15. ... to increase speed and qualityThe Procedures

16. (1) Clarify goals and process cycle (6) Learn from the practical Experience (2) Develop the Change Map Develop Strategy-, Organization-, Communication and Process- Competence (5) Shape the new Organization (3) Describe the Road Maps to the Future (4) Describe the Solutions and Decisions The Process

18. Select the members of the strategy team

19. Gather all relevant questions, topics and problems Sources: Experiences, Analyses, Trends, Intuition,...

20. Evaluate importance of the topics

21. Integrate all relevant people and groupsThe Process

23. Describe the goals SMART: Specific, Measurable, Attainable,Relevant, Time-based

24. We want to get rid of ... and we want to be strong in ...The Process

27. Find out steering, passive and neutral topics

28. Clarify Project Organization, Working sequences and related teamsThe Process

30. Diminish thinking blockades

31. Allow self reflection

32. Improve creativity

33. Solve real problems, not symptoms

34. Create longing and passion for the the better

35. Understand the pain and suffering when keeping the status quo

36. Priority will be given to

37. History, Roots, Customer focus, Future needs, Products, Success, Culture, Organizational aspects, ...

38. Abilities, Motivation, Achievement, Self Responsibility ...

39. Appearance, Effectiveness, ...

40. Build up necessary communication on / between all levelsThe Process

42. Recognize, describe and evaluate alternatives

43. Compile solutions and measures as a basis for goal- and service level agreements

44. Determine the cross-linking of the solution ideas

45. Examine acceptance for the solutions

46. Specify the criteria for success measurement

47. Define the requirement profiles of the jobsThe Process

49. Summarize in specific goals and concrete measures

50. Compile decision criteria

51. Present and discuss solution complexes, ...

52. ... decide and documentThe Process

54. Mediate expected functions to the basis of the company

55. Prepare and realize activities

56. Clarify the meaning for each individual in the daily work:

57. Goal- and Service Level Agreements

58. Personnel Development

59. Remuneration, ...

60. Have the right people in the boatThe Process

62. Not reached

64. Responsible person

65. Deadlines

67. Continuously improve efficiency and resultsThe Process

69. ... empowered people and teams

70. ... a lasting and guaranteed high Return on InvestmentThe Results

71. Thank you for your time andyour attention