customer feedback brand promise customer experience vendor management execute as promised customer engagement customer loyalty brand purpose employee feedback real-time brand transparency vendor relationship management brand management getsaydo customer listening simplicity aggregation share vendor feedback internal customers provide vendor feedback strategic sourcing vendor relationships sourcing procurement online reputation social media digital marketing supplier relationship management cx brand alignment michael manross lawrence mcglown brand loyalty employee alignment voice of customer continuous improvement vendor performance feedback account management research survey request vendor feedback supplier feedback view vendor feedback mr. anonymity the mcglown group leads marketing positioning messaging cross functional business purpose brand deliver reputation management customer delivery gap b2b purpose customers employee engagement net promoter
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