The July webinar looks at our new Succes Report for seeing all of your online reviews, NPS and survey data in one report. We also gave a peek at our new Conversion Pop-up.

1. July 2018 Webinar Agenda
1. Success Report Released
2. Conversion Pop-up Demo & Beta Request
3. Top Schema Questions & Answers
4. Wrap-up and Questions

2. Success Report Goals
1. The best view of your ratings and reviews success in one place
2. Account level data – helpful for multi-locations and SMBs
3. 1st-party and 3rd-party review content together
4. New filter button and functions – will be universal eventually
5. Control of individual 3rd-party reviews in the Review Widget

3. Success Report - Demo

4. BETA: Conversion Pop-up

5. Conversion Pop-up Goals
1. Display reviews and build trust anywhere on your website
2. Drive website users to contact you (convert)
3. Display 1st-party and 3rd-party review content together
4. Allow click-through to a URL (Reviews page or Contact page)
5. Make it look great

8. Customer Dashboard Becomes Customer Activity

9. 1
2 3
4
5 6
7
8

10. Auto Tagging

12. SERVICE

13. SERVICE
PRICE

15. Common Review Schema Questions

16. What is Review Schema?
Review schema (schema.org) is code markup on the page that gives you the
opportunity to display your aggregate 1st-party review rating (also known as
your Google review stars) in search results.
Our Review Widget, Review Badge, and Tag Review Widget allow you to
automatically add review schema markup to your website page(s) along with
the customer’s satisfaction rating and review content.

17. What or who controls the star rating appearing in
Google’s search results for my website pages?
It is up to Google (or other engines) to apply or remove the star rating in their
search results. Using structured data enables a feature to be present, it
does not guarantee that it will be present.
The Google algorithm tailors search results to create what it thinks is the
best search experience for a user. Google may consider many variables,
including search history, location, and device type. In some cases it may
determine that one feature is more appropriate than another, or even that a
plain blue link is best. Again, it’s all up to Google and it’s not exact.

18. How do I test my website page to know if the review
schema markup is being applied?
Test your website using Google’s Structured Test Tool by entering the URL.
If the schema markup is recognized, you’ll see an entry with an aggregate
rating of your 1st party reviews.
https://search.google.com/structured-data/testing-tool

20. Why did my website page stop showing a star rating
in Google’s search results?
Google periodically recalibrates their criteria for assigning rich snippet stars
to pages in search results.
Usually this recalibration has to do with Google wanting the more prominent
pages to show stars. When Google has recalibrated in the past we’ve
noticed sites lose their stars, but then most see their review stars restored.

21. How many places should I
embed the Review Widget
on my website?
The Review Widget should be placed
on only ONE page of your website to
avoid the 1st party reviews being seen
as duplicate content. Google won’t
index duplicate content, negating any
SEO benefits.
*Multiple locations should use that location’s
Review Widget per each location page.

22. How can I display a star rating in search results for
more than one page of my website?
We offer the Review Widget and two additional options that include review
schema markup.
The Review Badge can be placed on multiple pages of the website to show
off the star rating. The Tag Review Widget can be used to display your
aggregate rating and specific 1st party reviews on a product, service or
location page.

23. http://userguide.getfivestars.com/knowledge-
base/review-stars-in-search-results-faq/

24. Questions?