introduction to the social media landscape

1. making social media work April 14 2011

2. About me About us

3. What is social media? “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” Merriam-Webster dictionary Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. Susan Ward

4. An example

7. Australia has the most number of established users of social media in the world, followed by USA and UK. 24 out of the 25 largest newspapers are experiencing declines in circulations because of social media *In a sample survey of 2884 people across 14 countries, 90% of participants know at least one social networking site. users log in twice a day to social networking sites and nine times a month on professional websites * people have about 195 friends on average.

8. Facebook Facebook has over 500 million users An average Facebook user spends about 55 minutes a day on the site. If Facebook were a country, it would be the world’s 3rd largest country. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. *Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.• ** Statistics from Facebook press office.

9. YouTubeMost popular YouTube video – Justin Bieber, Baby ft. Ludacris has had over 374,403,983 viewsYouTube receives over 2 billion viewers each day.24 hours of video is uploaded to YouTube by users every minute.More than half of YouTube’s users are under the age of 20.To watch all the videos currently on YouTube, a person has to live for around 1,000 years.** Statistics from YouTube press centre.

10. Blog Facts There are over 181 million blogs.34% of bloggers post opinions about products and brands.** The age group for 60% of bloggers is 18-44 years.** One in five bloggers updates their blogs every day.** Two thirds of bloggers are male.** Corporate blogging accounts for 14% of blogs.** Statistics from Technorati’s State of the Blogosphere 2009

11. Tweet Facts54% of bloggers post content or tweet on a daily basis. 80% of Twitter users use Twitter on mobile devices.There have been over 50 million tweets in 2010. The 10 billionth Twitter’s tweet was posted in March 2010.**There are over 110 million users of Twitter currently.**Statistics from Twitter and the Chirp Conference.

12. LinkedIn80% companies use LinkedIn as a recruitment tool.**Almost 12 million unique visitors visit LinkedIn every day.** LinkedIn has executives from all Fortune 500 companies.Source:• ** Statistics from LinkedIn press centre and SysComm International.

13. Facebook How to set up an account Making friends Uploading stuff Keeping content fresh

14. You Tube & LinkedIn How to set up an account Making friends Uploading stuff

15. How a charity uses social media

17. Create your page

18. Tag it

20. Twitter and social action

21. Putting it all together The power of connections

22. The way I do it Post your blog Create a link to your blog in your tweet (for added impact also add your facebookupdate) See if your story can be adapted to a trending topic