Despite the hassle, it’s possible to put one’s holiday shopping off until the last minute. But for those whose businesses depend upon the holiday season to end the year on a high note, waiting too long to prepare for the holiday shopping season can be disastrous. Websites have become increasingly important for taking advantage of this time of year, not just for online retailers, but for offline retailers as well, since many shoppers find information online before making a purchase at a bricks-and-mortar retail store. This practice is so common, in fact, we even have an acronym for it–ROPO (research online, purchase offline). Smart retailers are already preparing their websites and online marketing campaigns for the holiday shopping season. If your company hasn’t started you may have a few weeks to get things in order before it’s too late. Here are 9 steps to help you get on your way.

1. The Holidays Are Coming Are Your Website & SEO Ready?

2. The Holidays Are Coming
Are Your Website & SEO Ready?

3. Are You Part of the Growth?
The Holidays Are Coming
Are Your Website & SEO Ready?

4. 9 Steps to Prepare Your
Website Marketing
for the Holiday Season

5. 1. Analyze Past Data
What worked last year? What didn’t?
The Holidays Are Coming
Are Your Website & SEO Ready?

6. 2. Think Mobile
Responsive design. Apps. Everybody’s doing it.
The Holidays Are Coming
Are Your Website & SEO Ready?

7. 3. Prep PPC Campaigns
Build landing pages and ads now, flip the switch later.
The Holidays Are Coming
Are Your Website & SEO Ready?

8. 4. Work On SEO—Right Now
November is too late,
unless you’re prepping for next year.
The Holidays Are Coming
Are Your Website & SEO Ready?

9. 5. Start CRO
That’s conversion rate optimization. A/B testing.
The Holidays Are Coming
Are Your Website & SEO Ready?

10. 6. Begin Content Marketing
People read good content.
People pay for great content.
Create great content and give it away for free.
The Holidays Are Coming
Are Your Website & SEO Ready?

11. 7. Prep Social Media Posts
People read good content.
People pay for great content.
Create great content and give it away for free.
The Holidays Are Coming
Are Your Website & SEO Ready?

12. 8. Public Relations
Become an expert (hint: “experts” are people who
know slightly more than whoever they’re talking to).
Develop relationships with journalists.
Become an expert source.
The Holidays Are Coming
Are Your Website & SEO Ready?

13. 9. Collect Data
It’s never too early, or too late, to start collecting data.
The Holidays Are Coming
Are Your Website & SEO Ready?

14. Bonus Tip, Remember…
The Holidays Are Coming
Are Your Website & SEO Ready?

15. Questions?
www.mwi.com
@getmwi
The Holidays Are Coming
Are Your Website & SEO Ready?