Customer Service is now the primary way for companies to market themselves as social media has become the main way people interact and share information online. With hundreds of millions of people on platforms like Facebook and Twitter, the scale of social interactions is too large for traditional one-on-one customer service, so companies need to enable conversations wherever customers are and adapt to how social networks function. Effective customer service in this new environment can become a company's new marketing strategy.

1. Customer Service is the new Marketing Presented by: Wendy Lea, Get Satisfaction July 14, 2010, Real Estate Connect SF

5. Love your customers.

6. Acknowledge that conversations are at the center of your business. (and that content is not conversation)

7. Enable conversation wherever your customers are…

8. Social Web Your Website

9. Understand friends, fans, and followers (and engage the network)

10. You’ll thrive on the network when you adapt to the network. Not the other way around.

11. Customer Service is the new Marketing.

12. Why it’s so important in Real Estate

13. Summary