The document provides branding guidelines for the TokaToka brand, including details on the brand's icon, color palette, typefaces, and stationery/collateral templates. The icon incorporates the letter "T" and is meant to be memorable when said aloud. Premium products can feature a more pronounced icon while lesser products use the word mark more. Gold is the primary brand color and positions it as upscale. Black, white and various shades of orange, red, blue and green are also included in the color palette. Avenir NEXT and Montserrat are specified as typefaces. Templates are provided for business cards, letterhead, envelopes, labels, name tags, and PowerPoint slides.

1. TokaToka
Brand Collateral
www.getupinc.com |October, 2016

2. TTtokatokaL O O K F A B E V E R Y D A Y
TT icon is a play on alliterating consonant “t”
when pronouncing the brand name. It helps
to drive in mental pictures when a mix of the
eye on the icon and pronunciation happen
every time this is seen.
The icon and word-mark (brand name) can
be used in creative ways to differentiate the
class segment products go to. Premium
products can have the icon more
pronounced while lesser products have the
word-mark more pronounced.
It’s a strong way of communicating the
brand for market segmentation and faster
penetration.

3. TTtokatokaL O O K F A B E V E R Y D A Y
www.getupinc.com | September, 2016

4. GOLD: BRAN’S PRIMARY COLOUR POSITIONS IT AS
AN UPSCALE BRAND WITH CHARACTERS OF
ATTENTION TO DETAIL & QUALITY OF SERVICE.
TTtokatokaL O O K F A B E V E R Y D A Y

5. TT
R: 204
G: 153
B: 51
HEX: #CC9933
R: 77
G: 77
B: 77
HEX: #4D4D4D
C: 21
M: 41
Y: 100
K: 2
HEX: #CA993B
C: 67
M: 60
Y: 59
K: 46
HEX: #CA993B
tokatokaL O O K FA B E V E RY D AY
COLOUR CODE
www.getupinc.com |October, 2016

6. IN BLACK & WHITE
TT TTtokatoka tokatokaL O O K F A B E V E R Y D A Y L O O K F A B E V E R Y D A Y

7. TT TT TT TT TT TT TT
tokatokatokatokaL O O K FA B E V E RY D AY L O O K FA B E V E RY D AY
LOGO IN COLOURS
ICON CAN WORK IN OTHER COLORS, DEPENDING ON THE
CULTURAL CONTEXT OF THE PRODUCT AT THE TIME OF SALE.
HOWEVER, THE USE OF OTHER COLORS SHOULD COME 5% OF THE
WHOLE TIME.
THE TEXT ONLY COMES IN THESE COLOURS
R: 255
G: 0
B: 0
HEX: #FF0000
R: 255
G: 255
B: 255
HEX: #FFFFFF
R: 0
G: 0
B: 0
HEX: #000000
R: 255
G: 204
B: 0
HEX: #FFCC00
R: 255
G: 102
B: 0
HEX: #FF6600
R: 51
G: 102
B: 153
HEX: #336699
R: 153
G: 204
B: 51
HEX: #99CC33
R: 153
G: 0
B: 153
HEX: #990099
www.getupinc.com |October, 2016

8. Font Name:
AvenirNEXT Lt Pro (Medium)
A B C D E F G H I J K L M N O P
Q R S T U V W
X Y Z
a b c d e f g h i j k l m n o p q r s
t u v w
x y z
1234567890TYPEFACE
tokatokaL O O K F A B E V E R Y D A Y

9. Font Name:
Montserrat
A B C D E F G H I J K L M N O P
Q R S T U V W
X Y Z
a b c d e f g h i j k l m n o p q r
s t u v w
x y z
1234567890Stationery / Collateral Font

10. BRAND
PATTERN
FABRIC + CONSISTENCY

11. Flip Side
COMPLEMENTARY CARD
Face
NAME NAME
POSITION
234 00 000 0000
WWW.TOKATOKA.COM
TTtokatokaL O O K F A B E V E R Y D A Y

12. Face Flip Side
Hello,Hello,
LETTER HEAD
TTtokatokaL O O K F A B E V E R Y D A Y
234 00 000 0000
WWW.TOKATOKA.COM

13. Face Flip Side
PROPOSAL ENVELOPE
ADRESSED TO:
234 00 000 0000
WWW.TOKATOKA.COM
TTtokatokaL O O K F A B E V E R Y D A Y

14. Face
Flip Side
SMALL ENVELOPE
ADRESSED TO:
234 00 000 0000
WWW.TOKATOKA.COM
TTtokatokaL O O K F A B E V E R Y D A Y

15. Authorized Signature
Holder’s Signature
Name
Name
POSITION
Face Flip Side
www.tokatoka.com
ID CARD
TTtokatokaL O O K F A B E V E R Y D A Y
TT

16. TTtokatokaL O O K FA B E V E RY D AY
POWERPOINT SLIDES
Home screen Inner pages
www.getupinc.com |October, 2016

17. TTtokatokaL O O K FA B E V E RY D AY
TT
tokatokaL O O K FA B E V E RY D AY
Back Face
Difference between the two
sets is the name positioning.
LABELS
www.getupinc.com |October, 2016

18. NAME NAME
POSITION
234 00 000 0000WWW.TOKATOKA.COM
Hello,Hello,
234 00 000 0000WWW.TOKATOKA.COM
Au
Holder’s Signature
www.tokatoka.com
TT
TTtokatokaL O O K F A B E V E R Y D A Y

19. Tomi Wale-Temowo
tomiwaletemowo@gmail.com
+234 809 949 3441